About Us and Our Coaches

THE OKR Institute

We founded OKRI in 2017 to be a different kind of organization with people dedicated to a mission of helping people and teams to think outcome-driven and make an impact. This mission thrives all we do. We’ve seen individuals and organizations use the power of Objectives and Key Results to transform the way they work and deliver values. We want to help teams and organizations to enjoy the same success.

OKRI has training & coaching centers in Germany, England, Singapore, Malaysia, and the Middle East. OKRI conducted 2,000+ OKR courses & workshops with 12,000+ participants and provided tailored OKR Implementation programs for 300+ organizations in 30+ countries around the world. The OKR Institute is considered as one of the global leading authorities in Objectives and Key Results coaching, training, certification, and research. Moreover, the OKR Institute provides comprehensive OKR certification programs for business owners, CEOs, HODs, managers, HR practitioners, individuals, and coaches. Our international certified Performance & OKR Coaches focus on the content (OKR drafting) as well as the context (people & performance culture) to help organizations to make the OKR implementation successful and sustainable. OKRI is a certified member of the “Association of Coaching” in the UK (ACUK) and the OKR courses and programs are endorsed & recognized by ACUK.

Our Mission

We empower organizations to achieve extraordinary


We help organizations to shift to an outcome-driven culture for better strategy execution via OKRs

Our Core Values

We embrace Ownership, We foster Teamwork, We think Big & make it Happen, We focus on Impact

What OUR Course Participants Have to Say about

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“Our team members went through the OKR Coaching Practitioner program from the OKR Institute and we could implement the OKR framework successfully in our organization.”

Jelle Posthuma, Support, ITQ

“Dirk challenged me in seeing how OKRs and Leadership Coaching could work together and how OKRs could ignite the alignment and collaboration both within and between teams in a company.”

Sonja Donckers, Head PMO, Niko Group

“The OKR certification program helped us to apply the OKR framework. We have now an in-house OKR Champion to manage the OKR cycles.”

Sebastian Stahn, Engineer, Ansys

300+ organizations in 30+ Countries Trust okrI

OKR Institute helps companies in the US, the Middle East, Europe, and Asia to implement the OKR framework in the most effective & sustainable way. OKRI helps companies overcome pain points when implementing OKRs such as giving up when it gets tough, setting the right pilot group, over-cascading, tracking progress, and performance culture change.

Join Our 12,000+ OKR Course Participants Today!

Discover the OKR framework to execute strategies effectively & create high-performing teams