About Us and Our Coaches

THE OKR Institute

We established OKRI in 2017 to be a unique organization comprised of individuals dedicated to the mission of assisting people and teams in adopting an outcome-driven mindset and making a meaningful impact. This mission is at the core of everything we do. We have witnessed firsthand how individuals and organizations have utilized the power of Objectives and Key Results (OKRs) to revolutionize their work processes and deliver value. Our goal is to support teams and organizations in achieving the same level of success.

OKRI has training and coaching centres in Germany, the Netherlands, England, Singapore, Malaysia, Oman, and the United States. We have conducted over 5,500 OKR courses and workshops with more than 33,000 participants and have provided customized OKR Implementation programs for over 800 organizations (i.e. Roche, BCG, Moody’s, Microsoft, Amazon, Gulfstream, Bauhaus, Bosch, HP…) across 50+ countries worldwide. The OKR Institute is widely regarded as one of the leading global authorities in coaching, training, certification, and research related to Objectives and Key Results. Additionally, we offer comprehensive OKR certification programs for business owners, CEOs, heads of departments, managers, HR practitioners, individuals, and coaches. Our team of internationally certified Performance and OKR Coaches focus on the content of OKR drafting and the context of people and performance culture, ensuring that organizations achieve a successful and sustainable OKR implementation.


Our Why: We believe in Empowering people and organizations to create Self-Driven & High-Performing Teams that deliver Impactful Results.

Our How: We Democratize access to Goal- Planning and Execution by providing a proven OKR Learning Certification Path and systems.


We embrace Ownership, Foster Teamwork, Focus on Learning & Impact, and Think Big & Make it Happen.

What OUR Course Participants Have to Say about

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“Our team members went through the OKR Coaching Practitioner program from the OKR Institute and we could implement the OKR framework successfully in our organization.”

Jelle Posthuma, Support, ITQ

“Dirk challenged me in seeing how OKRs and Leadership Coaching could work together and how OKRs could ignite the alignment and collaboration within and between teams in a company.”

Sonja Donckers, Head PMO, Niko Group

“The OKR certification program helped us to apply the OKR framework. We have now an in-house OKR Champion to manage OKR cycles.”

Sebastian Stahn, Engineer, Ansys

700+ organizations in 50+ Countries Trust okrI

OKR Institute helps companies in the US, the Middle East, Europe, and Asia to implement the OKR framework in the most effective & sustainable way. OKRI helps companies overcome pain points when implementing OKRs, such as giving up when it gets tough, setting the right pilot group, over-cascading, tracking progress, and performance culture change.

Join Our 30,000+ Participants Worldwide

Differentiate Yourself and become a certified OKR Practitioner or OKR Professional