{"id":41323,"date":"2023-02-27T03:05:18","date_gmt":"2023-02-27T03:05:18","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=41323"},"modified":"2023-11-09T10:53:25","modified_gmt":"2023-11-09T10:53:25","slug":"how-to-bridge-the-strategy-and-execution-gap-with-okrs","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/ru\/how-to-bridge-the-strategy-and-execution-gap-with-okrs\/","title":{"rendered":"\u041a\u0430\u043a \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0442\u044c \u0440\u0430\u0437\u0440\u044b\u0432 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e OKR"},"content":{"rendered":"<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color has-large-font-size\" id=\"h-how-to-bridge-the-strategy-and-execution-gap-with-okrs\">\u041a\u0430\u043a \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0442\u044c \u0440\u0430\u0437\u0440\u044b\u0432 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Okrs<\/h2>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-e5f4f8b0\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large has-custom-border post-image\"><a href=\"https:\/\/okrinstitute.org\/ru\/?attachment_id=41324\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"41324\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/02\/millennial-asia-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-colleagues-working-together-planning-success-strategy-enjoy-teamwork-small-modern-night-office-1024x576.jpg\" alt=\"\" class=\"wp-image-41324\" style=\"border-radius:10px\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/02\/millennial-asia-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-colleagues-working-together-planning-success-strategy-enjoy-teamwork-small-modern-night-office-1024x576.jpg 1024w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/02\/millennial-asia-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-colleagues-working-together-planning-success-strategy-enjoy-teamwork-small-modern-night-office-300x169.jpg 300w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/02\/millennial-asia-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-colleagues-working-together-planning-success-strategy-enjoy-teamwork-small-modern-night-office-768x432.jpg 768w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/02\/millennial-asia-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-colleagues-working-together-planning-success-strategy-enjoy-teamwork-small-modern-night-office-1536x864.jpg 1536w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/02\/millennial-asia-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-colleagues-working-together-planning-success-strategy-enjoy-teamwork-small-modern-night-office-2048x1152.jpg 2048w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/02\/millennial-asia-businessmen-businesswomen-meeting-brainstorming-ideas-about-new-paperwork-project-colleagues-working-together-planning-success-strategy-enjoy-teamwork-small-modern-night-office-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">\u041a\u0430\u043a \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0442\u044c \u0440\u0430\u0437\u0440\u044b\u0432 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e OKR<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-846831fc\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-2ea4e590\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/api.whatsapp.com\/send?text=\" tabindex=\"0\" role=\"button\" aria-label=\"WhatsApp\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-38279f63\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/telegram.me\/share\/url?url=\" tabindex=\"0\" role=\"button\" 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uagb-ss__wrapper uagb-block-3b2ca9ae\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"\u0424\u0435\u0439\u0441\u0431\u0443\u043a\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M279.1 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.4 0 225.4 0c-73.22 0-121.1 44.38-121.1 124.7v70.62H22.89V288h81.39v224h100.2V288z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-195e5678\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"\u0422\u0432\u0438\u0442\u0442\u0435\u0440\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.4 151.7c.325 4.548 .325 9.097 .325 13.65 0 138.7-105.6 298.6-298.6 298.6-59.45 0-114.7-17.22-161.1-47.11 8.447 .974 16.57 1.299 25.34 1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 27.61-3.573-48.08-9.747-84.14-51.98-84.14-102.1v-1.299c13.97 7.797 30.21 12.67 47.43 13.32-28.26-18.84-46.78-51.01-46.78-87.39 0-19.49 5.197-37.36 14.29-52.95 51.65 63.67 129.3 105.3 216.4 109.8-1.624-7.797-2.599-15.92-2.599-24.04 0-57.83 46.78-104.9 104.9-104.9 30.21 0 57.5 12.67 76.67 33.14 23.72-4.548 46.46-13.32 66.6-25.34-7.798 24.37-24.37 44.83-46.13 57.83 21.12-2.273 41.58-8.122 60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-9998a28c\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"LinkedIn\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"> \u041a\u0430\u043a \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0442\u044c \u0440\u0430\u0437\u0440\u044b\u0432 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e OKR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440 OKR \u0441\u0442\u0430\u043b\u043e \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u043c, \u0438 \u0432\u043e \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435\u043c \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u043e\u043d\u0438 \u0441\u0442\u0430\u043b\u0438 \u00ab\u043b\u0443\u0447\u0448\u0435\u0439 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u043e\u0439\u00bb. \u041e\u0442\u0447\u0430\u0441\u0442\u0438 OKR \u043e\u0442\u0434\u0430\u044e\u0442 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0435 \u0438\u0437-\u0437\u0430 \u0442\u043e\u0439 \u0440\u043e\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d\u0438 \u0438\u0433\u0440\u0430\u044e\u0442 \u0432 \u0443\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0438 \u0440\u0430\u0437\u0440\u044b\u0432\u0430 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u043f\u0440\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u043c \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c, \u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043e\u0441\u0442\u0430\u043b\u043e\u0441\u044c \u043c\u0430\u043b\u043e \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432, \u043b\u0443\u0447\u0448\u0435 \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u044c\u0441\u044f \u043a \u00ab\u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u043c \u043f\u043e\u0431\u0435\u0434\u0430\u043c\u00bb, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0431\u0440\u0430\u0442\u044c \u043e\u0431\u043e\u0440\u043e\u0442\u044b \u043f\u043e\u0441\u043b\u0435 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430 \u043f\u043b\u043e\u0445\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432, \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u044c \u043a \u00ab\u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u044b\u043c \u0446\u0435\u043b\u044f\u043c\u00bb. <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Thinking,_Fast_and_Slow\">\u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044e \u0414\u0430\u043d\u0438\u044d\u043b\u044f \u041a\u0430\u043d\u0435\u043c\u0430\u043d\u0430 \u0438 \u0410\u043c\u043e\u0441\u0430 \u0422\u0432\u0435\u0440\u0441\u043a\u0438\u0441\u0430<\/a><\/strong>\u041d\u0435\u0443\u0434\u0430\u0447\u0430 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043b\u0438\u0446\u0430, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0449\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0438\u0441\u043a\u0430\u0442\u044c \u0440\u0438\u0441\u043a. \u041e\u043d\u0438 \u0434\u0435\u043b\u0430\u044e\u0442 \u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u0430 \u00ab\u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u044b\u0435 \u0446\u0435\u043b\u0438\u00bb, \u043d\u0435 \u0438\u043c\u0435\u044f \u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432 \u0438\u043b\u0438 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u044b\u0445 \u0437\u043d\u0430\u043d\u0438\u0439 \u0434\u043b\u044f \u0438\u0445 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00ab\u0410\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u044b\u0435 \u0446\u0435\u043b\u0438\u00bb \u0442\u0440\u0443\u0434\u043d\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u0442\u044c:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0440\u0435\u0441\u0443\u0440\u0441\u044b, \u043a\u0430\u043a \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435, \u0442\u0430\u043a \u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u0435.<\/li>\n\n\n\n<li>\u0410\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u044b\u0435 \u0446\u0435\u043b\u0438 \u2014 \u044d\u0442\u043e \u0433\u0440\u0430\u043d\u0438\u0446\u044b, \u0432\u044b\u0445\u043e\u0434\u044f\u0449\u0438\u0435 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u044b \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e\u0433\u043e \u0438 \u00ab\u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u00bb.<\/li>\n\n\n\n<li>\u041f\u043e\u043f\u044b\u0442\u043a\u0430 \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439 \u0438\u0437\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e, \u0431\u0435\u0437 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438\u0445 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u0441 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u043e\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u0438\u0441\u043a.<\/li>\n\n\n\n<li>\u0421\u0438\u043b\u044c\u043d\u0430\u044f \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0438 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430 \u043d\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0441\u0440\u0435\u0434\u043e\u0439 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u0422\u0435\u043c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435, \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c \u043d\u0430\u0447\u0438\u043d\u0430\u043d\u0438\u0435\u043c \u0434\u043b\u044f \u043b\u044e\u0431\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438: \u2013 \u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u0438 \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0418\u043c\u0435\u0439\u0442\u0435 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u043e\u0432.<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432<\/li>\n\n\n\n<li>\u041f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438<\/li>\n\n\n\n<li>\u0414\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442 \u043e\u0433\u0440\u043e\u043c\u043d\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432\/\u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432\/\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/li>\n\n\n\n<li>\u0421\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u0442\u0432\u0443, \u0438\u043d\u043a\u043b\u044e\u0437\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443<\/li>\n\n\n\n<li>\u0420\u0430\u0437\u0440\u0443\u0448\u0430\u0435\u0442 \u044d\u0444\u0444\u0435\u043a\u0442 \u0438\u0437\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0438\u0435\u0440\u0430\u0440\u0445\u0438\u0438<\/li>\n\n\n\n<li>\u041c\u043e\u0436\u0435\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041f\u043e\u0447\u0435\u043c\u0443 \u043b\u044e\u0434\u0438 \u043d\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u043c\u0435\u0440\u044b \u043f\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0435 <strong><a href=\"https:\/\/sloanreview.mit.edu\/article\/no-one-knows-your-strategy-not-even-your-top-leaders\/\">\u041c\u0430\u0441\u0441\u0430\u0447\u0443\u0441\u0435\u0442\u0441\u043a\u0438\u0439 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0442 \u0421\u043b\u043e\u0430\u043d<\/a> <\/strong>\u0432\u044b\u044f\u0432\u0438\u043b, \u0447\u0442\u043e:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u0441\u0430\u043c\u043e\u043c \u0432\u044b\u0441\u043e\u043a\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u0442\u043e\u043b\u044c\u043a\u043e 51% \u0437\u043d\u0430\u044e\u0442 \u0438 \u043f\u043e\u043d\u0438\u043c\u0430\u044e\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0432\u044b\u0441\u0448\u0435\u0433\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043e\u043d \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0438\u0436\u0435 \u2013 22%; \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u2013 \u0432\u0441\u0435\u0433\u043e 18%; \u0430 \u043d\u0430 \u0443\u0440\u043e\u0432\u043d\u0435 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u043e\u043d \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0432\u0441\u0435\u0433\u043e 13%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0435 \u0438\u043c\u0435\u0435\u0442 \u0441\u043c\u044b\u0441\u043b\u0430 \u00ab\u043d\u0430\u0447\u0438\u043d\u0430\u0442\u044c\u00bb \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u044e \u043e \u00ab\u0440\u0430\u0437\u0440\u044b\u0432\u0435 \u0432 \u0437\u043d\u0430\u043d\u0438\u044f\u0445 \u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f\u0445\u00bb, \u043d\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0447\u043b\u0435\u043d\u043e\u0432 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u043d\u0430\u043b\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0442\u043e, \u043a\u0430\u043a \u0438\u0445 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0440\u043e\u043b\u0438 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u044d\u0442\u0438 \u0441\u0430\u043c\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043c\u0438\u043c\u043e \u0432\u044b\u0448\u0435\u0441\u043a\u0430\u0437\u0430\u043d\u043d\u043e\u0433\u043e, \u0447\u0430\u0441\u0442\u043e \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0440\u0430\u0437\u0440\u044b\u0432 \u0432 \u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u0438 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0438 \u0442\u0435\u0445, \u043a\u0442\u043e \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0438 \u0442\u0435\u0445, \u043a\u0442\u043e \u0434\u043e\u043b\u0436\u0435\u043d \u0438\u0445 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u044b\u0432\u0430\u0442\u044c. \u0412\u043e \u043c\u043d\u043e\u0433\u0438\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445 \u0442\u0435, \u043a\u0442\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u043b\u0430\u043d\u044b, \u0438\u043c\u0435\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u0443\u044e \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0443 (\u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435), \u0430 \u0442\u0435, \u043a\u0442\u043e \u0438\u0445 \u0440\u0435\u0430\u043b\u0438\u0437\u0443\u0435\u0442, \u0438\u043c\u0435\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0443\u0437\u043a\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 (\u041a\u0430\u043a \u043c\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u043c\u0441\u044f \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c?). \u041e\u0434\u043d\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0435 \u043b\u0443\u0447\u0448\u0435 \u0434\u0440\u0443\u0433\u043e\u0433\u043e, \u043e\u0434\u043d\u0430\u043a\u043e \u043d\u0435\u0434\u043e\u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438 \u043d\u0435\u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u043c\u043e\u0433\u0443\u0442 \u0432\u043e\u0437\u043d\u0438\u043a\u0430\u0442\u044c \u0432 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0430\u0445, \u043f\u0440\u0435\u043f\u044f\u0442\u0441\u0442\u0432\u0443\u044f \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u043b\u0435\u043d\u0438\u044e, \u0435\u0441\u043b\u0438 \u044d\u0442\u0438 \u0434\u0432\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043d\u0435 \u043f\u0440\u0438\u043c\u0438\u0440\u0435\u043d\u044b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u043d\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u044e\u0442 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u043b\u0438\u0447\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439, \u0434\u0430\u0436\u0435 \u0431\u043b\u0435\u0441\u0442\u044f\u0449\u0435 \u0437\u0430\u0434\u0443\u043c\u0430\u043d\u043d\u044b\u0445, \u043d\u0438\u0447\u0435\u0433\u043e \u043d\u0435 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442. \u041a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u0442\u0430\u043a\u0436\u0435 \u043d\u0435 \u0434\u0430\u0435\u0442 \u043d\u0438\u043a\u0430\u043a\u0438\u0445 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0439 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0447\u0442\u043e-\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0441\u0434\u0435\u043b\u0430\u043d\u043e: \u0438\u043c\u0435\u043d\u043d\u043e \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432 \u0434\u0435\u043b\u0430\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0432\u0435\u0441\u044c\u043c\u0430 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u044b\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0434\u0430 \u0447\u043b\u0435\u043d\u044b \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0441 \u0441\u0430\u043c\u043e\u0433\u043e \u043d\u0430\u0447\u0430\u043b\u0430 \u0447\u0443\u0432\u0441\u0442\u0432\u0443\u044e\u0442, \u0447\u0442\u043e \u043e\u043d\u0438 \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u044e\u0442 \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0441 \u043d\u0438\u043c\u0438 \u0441\u043e\u0432\u0435\u0442\u0443\u044e\u0442\u0441\u044f, \u043e\u043d\u0438 \u0441 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c\u044e \u0434\u043e\u0432\u0435\u0434\u0443\u0442 \u0435\u0435 \u0434\u043e \u043a\u043e\u043d\u0446\u0430. <a href=\"https:\/\/thedecisionlab.com\/biases\/ikea-effect\"><strong>\u00ab\u042d\u0444\u0444\u0435\u043a\u0442 \u0418\u041a\u0415\u0410\u00bb<\/strong><\/a> \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e \u0432 \u044d\u0442\u043e\u043c \u043f\u043b\u0430\u043d\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0444\u0444\u0435\u043a\u0442 \u0418\u041a\u0415\u0410, \u043d\u0430\u0437\u0432\u0430\u043d\u043d\u044b\u0439 \u0432 \u0447\u0435\u0441\u0442\u044c \u0432\u0441\u0435\u043c\u0438 \u043b\u044e\u0431\u0438\u043c\u043e\u0433\u043e \u0448\u0432\u0435\u0434\u0441\u043a\u043e\u0433\u043e \u043c\u0435\u0431\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0433\u0438\u0433\u0430\u043d\u0442\u0430, \u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0435\u0442, \u043a\u0430\u043a \u043b\u044e\u0434\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0446\u0435\u043d\u044f\u0442 \u043f\u0440\u0435\u0434\u043c\u0435\u0442, \u0435\u0441\u043b\u0438 \u0434\u0435\u043b\u0430\u044e\u0442 (\u0438\u043b\u0438 \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442) \u0435\u0433\u043e \u0441\u0430\u043c\u0438. \u0412 \u0431\u043e\u043b\u0435\u0435 \u0448\u0438\u0440\u043e\u043a\u043e\u043c \u0441\u043c\u044b\u0441\u043b\u0435 \u044d\u0444\u0444\u0435\u043a\u0442 \u0418\u041a\u0415\u0410 \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043d\u0430\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0440\u0430\u0432\u044f\u0442\u0441\u044f \u0432\u0435\u0449\u0438, \u0435\u0441\u043b\u0438 \u043c\u044b \u043f\u0440\u0438\u043b\u043e\u0436\u0438\u043b\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u0434\u043b\u044f \u0438\u0445 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0433\u0434\u0430 \u043c\u044b, \u043a\u0430\u043a \u0447\u043b\u0435\u043d\u044b \u043a\u043e\u043c\u0430\u043d\u0434\u044b, \u043f\u043e\u043c\u043e\u0433\u0430\u043b\u0438 \u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0438 \u0441 \u043d\u0430\u043c\u0438 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043f\u0435\u0440\u0435\u0434 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043f\u043b\u0430\u043d\u043e\u0432, \u0443 \u043d\u0430\u0441 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0448\u0430\u043d\u0441\u043e\u0432 \u0432\u0437\u044f\u0442\u044c \u043d\u0430 \u0441\u0435\u0431\u044f \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0437\u0430 \u0442\u0435 \u0436\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b \u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u043d\u0438\u043c\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041f\u0440\u043e\u0441\u0442\u043e\u0442\u0430<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u00ab\u041b\u0438\u0434\u0435\u0440\u044b \u043f\u043e\u0447\u0442\u0438 \u0432\u0441\u0435\u0433\u0434\u0430 \u0443\u043c\u0435\u044e\u0442 \u0443\u043f\u0440\u043e\u0449\u0430\u0442\u044c\u00bb.<\/strong><\/p>\n<cite><strong>\u041a\u043e\u043b\u0438\u043d \u041f\u0430\u0443\u044d\u043b\u043b<\/strong><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0415\u0441\u043b\u0438 \u043c\u044b \u043d\u0435 \u0441\u043c\u043e\u0436\u0435\u043c \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u00ab\u043f\u0440\u043e\u0441\u0442\u044b\u0435 \u0432 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438\u00bb \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438\u043b\u0438, \u043f\u043e \u043a\u0440\u0430\u0439\u043d\u0435\u0439 \u043c\u0435\u0440\u0435, \u0440\u0430\u0437\u0431\u0438\u0442\u044c \u0441\u043b\u043e\u0436\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043d\u0430 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u043e\u0441\u0442\u044b\u0435 \u00ab\u043a\u0443\u0441\u043a\u0438\u00bb, \u043c\u044b \u0440\u0438\u0441\u043a\u0443\u0435\u043c \u0432\u043e\u043e\u0431\u0449\u0435 \u043d\u0435 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u0442\u044c \u0438\u0445. \u041a\u043e\u0433\u0434\u0430 \u043f\u043e\u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0439 \u0447\u0438\u0442\u0430\u0435\u0442 \u0432\u0430\u0448\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438\u043b\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u044d\u0442\u043e \u0434\u043e\u043b\u0436\u043d\u043e \u0438\u043c\u0435\u0442\u044c \u0441\u043c\u044b\u0441\u043b: \u043a\u043e\u0433\u0434\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0430 \u0438 \u0440\u0430\u0437\u0431\u0438\u0442\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0446\u0435\u043b\u0438 \u0438\u043b\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b, \u0430 \u0437\u0430\u0442\u0435\u043c \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0430 \u0432 \u0443\u043f\u0440\u043e\u0449\u0435\u043d\u043d\u044b\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b OKR, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u0435\u0435 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0432\u044b\u0448\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u0421\u044a\u0435\u0448\u044c\u0442\u0435 \u0441\u043b\u043e\u043d\u0430\u00bb, \u2014 \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u0430\u0444\u0440\u0438\u043a\u0430\u043d\u0446\u044b \u0442\u0435\u043c, \u043a\u0442\u043e \u0438\u0441\u043f\u044b\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u043e\u0434\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c, \u043a\u043e\u043d\u0435\u0447\u043d\u043e, \u0433\u0438\u043f\u043e\u0442\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438: \u043a\u043e\u0433\u0434\u0430 \u0432\u0430\u0448\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u2014 \u0441\u044a\u0435\u0441\u0442\u044c \u0441\u043b\u043e\u043d\u0430, \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u044d\u0442\u043e \u2014 \u043f\u043e \u043a\u0443\u0441\u043e\u0447\u043a\u0430\u043c. \u0421\u0442\u043e\u043b\u043a\u043d\u0443\u0432\u0448\u0438\u0441\u044c \u0441 \u043e\u0433\u0440\u043e\u043c\u043d\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439, \u043d\u0430\u0447\u043d\u0438\u0442\u0435 \u0441 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043b\u0435\u0433\u043a\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041f\u043e\u0447\u0435\u043c\u0443 OKR \u043c\u043e\u0433\u0443\u0442 \u00ab\u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u043f\u0440\u043e\u0431\u0435\u043b\u044b \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438\u00bb.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412 \u0440\u0430\u043c\u043a\u0430\u0445 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440 OKR \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u043a \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0446\u0435\u043b\u044f\u043c, \u0430 \u0446\u0435\u043b\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0441\u043e\u0433\u043b\u0430\u0441\u0443\u044e\u0442\u0441\u044f \u0441\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0446\u0435\u043b\u044f\u043c\u0438. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u2014 \u044d\u0442\u043e \u00ab\u0440\u0443\u043a\u043e\u0432\u043e\u0434\u044f\u0449\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0439\u00bb. \u041f\u043b\u0430\u043d \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 OKR \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f, \u0437\u0430\u0434\u0430\u0447\u0438, \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u0412 \u0440\u0430\u043c\u043a\u0430\u0445 OKR \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u0443\u0436\u0435 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043e \u0432 \u0433\u0438\u0431\u043a\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u00ab\u0440\u0430\u0437\u0443\u043c\u043d\u043e\u00bb \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0441 \u0441\u0430\u043c\u043e\u0433\u043e \u043d\u0430\u0447\u0430\u043b\u0430 \u0432\u043d\u0443\u0442\u0440\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043b\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f OKR, \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u00ab\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438\u00bb \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0435\u0433\u043e \u0447\u0438\u0441\u043b\u0430 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 OKR. \u041f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u0435 \u0438\u043c \u0437\u0430\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u0439 \u043e\u043f\u044b\u0442 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 OKR \u0442\u0435\u043c, \u043a\u0442\u043e \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u0438\u0445 \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c. \u0420\u0435\u0447\u044c \u0438\u0434\u0435\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u0434\u0430\u0442\u044c \u0438\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u043c\u043e\u0449\u043d\u044b\u0435 OKR \u0438 \u0441\u0442\u0430\u0442\u044c \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u043a\u0430\u043c\u0438 OKR \u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0433\u0438\u0431\u043a\u0438\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a \u0432 \u0432\u0430\u0448\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438\u0441\u043e\u0435\u0434\u0438\u043d\u044f\u0439\u0442\u0435\u0441\u044c \u043a \u043d\u0430\u0448\u0435\u043c\u0443 \u043a\u0443\u0440\u0441\u0443 OKR Practitioner, \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u0438 \u0438 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 OKR:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-effective-okr-courses wp-block-embed-effective-okr-courses\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"huwnXIAIzG\"><a href=\"https:\/\/okrinstitute.org\/courses\/okr-practitioner-course\/\">\u041a\u0443\u0440\u0441 OKR-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u041a\u0443\u0440\u0441 OKR-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u00bb \u2014 OKRI - \u041a\u0443\u0440\u0441\u044b \u043f\u043e \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 OKR\" src=\"https:\/\/okrinstitute.org\/courses\/okr-practitioner-course\/embed\/#?secret=a10CUQfRqg#?secret=huwnXIAIzG\" data-secret=\"huwnXIAIzG\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-192x192.png 2x\" alt=\"Dirk Coetsee\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">\u0418\u043c\u044f \u0430\u0432\u0442\u043e\u0440\u0430:<\/p><p class=\"wp-block-post-author__name\">\u0414\u0438\u0440\u043a \u041a\u043e\u044d\u0442\u0441\u0438<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u0442\u0430\u043b\u0430\u043d\u0442\u043e\u0432 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430 OKR<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">\u041f\u043e\u0445\u043e\u0436\u0438\u0435 \u043a\u0443\u0440\u0441\u044b<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-55afbc\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-practitioner-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/practitioner-course.png\" alt=\"OKR Practitioner Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-practitioner-course\/\">\u041a\u0443\u0440\u0441 OKR-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-foundation\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2016\/12\/okr-foundation.webp\" alt=\"OKR Foundation Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-foundation\/\">\u0411\u0430\u0437\u043e\u0432\u044b\u0439 \u043a\u0443\u0440\u0441 OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-leadership-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/08\/okr-leader.png\" alt=\"OKR Leadership Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-leadership-course\/\">\u041a\u0443\u0440\u0441 OKR-\u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0430<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"recent-post wp-block-paragraph\">\u041d\u0435\u0434\u0430\u0432\u043d\u0438\u0435 \u041f\u043e\u0441\u0442\u044b<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-7d92b8\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/ru\/creating-a-cohesive-team-culture\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/07\/team-culture-1024x576.png\" alt=\"Building Connections: Creating a Cohesive Team Culture\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/creating-a-cohesive-team-culture\/\">\u041d\u0430\u043b\u0430\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0441\u0432\u044f\u0437\u0435\u0439: \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0441\u043f\u043b\u043e\u0447\u0435\u043d\u043d\u043e\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u043d\u043e\u0439 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/ru\/the-5-characteristics-of-a-good-okrs-objective\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/growth-hacking-free-img.jpg\" alt=\"The 5 Characteristics of a Good OKR Objective\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/the-5-characteristics-of-a-good-okrs-objective\/\">5 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a \u0445\u043e\u0440\u043e\u0448\u0435\u0439 \u0446\u0435\u043b\u0438 OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/ru\/okrimpact-board-a-systemic-approach-to-sustainable-okr-implementation\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2026\/03\/1-1.png\" alt=\"OKRImpact Board: A Systemic Approach to Sustainable OKR Implementation\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/okrimpact-board-a-systemic-approach-to-sustainable-okr-implementation\/\">OKRImpact Board: \u0421\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0439 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/ru\/aligning-okrs-and-agile-how-to-get-your-teams-rowing-in-the-same-direction\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/12\/Brown-Green-Modern-Started-My-Blog-YouTube-Thumbnail-34-1-1024x576.png\" alt=\"Aligning OKRs and Agile: How to Get Your Teams Rowing in the Same Direction\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/aligning-okrs-and-agile-how-to-get-your-teams-rowing-in-the-same-direction\/\">\u0421\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u0435 OKR \u0438 Agile: \u043a\u0430\u043a \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0432\u0430\u0448\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0434\u0432\u0438\u0433\u0430\u0442\u044c\u0441\u044f \u0432 \u043e\u0434\u043d\u043e\u043c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/ru\/hr-superpowers-unleashing-the-potential-of-okrs\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/10\/hr-okrs-cover.webp\" alt=\"HR Superpowers: Unleashing the Potential of OKRs!\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/hr-superpowers-unleashing-the-potential-of-okrs\/\">\u0421\u0443\u043f\u0435\u0440\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 HR: \u0440\u0430\u0441\u043a\u0440\u044b\u0432\u0430\u0435\u043c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b OKR!<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">\u0422\u0435\u0433\u0438<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">1\u0422\u041f5\u0422\u041e\u041a\u0420<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR \u041a\u043e\u0443\u0447\u0438\u043d\u0433<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">\u0422\u0440\u0435\u043d\u0435\u0440 1\u0422\u041f5\u0422\u041e\u041a\u0420<\/p>\n\n\n\n<div class=\"wp-block-uagb-wp-search uagb-wp-search__outer-wrap uagb-block-9ae50d90 uagb-layout-input-button\"><form class=\"uagb-search-wrapper\" role=\"search\" action=\"https:\/\/okrinstitute.org\/ru\/\" method=\"get\" data-trp-original-action=\"https:\/\/okrinstitute.org\"><div class=\"uagb-search-form__container\" role=\"tablist\"><input placeholder=\"\u041f\u043e\u0438\u0441\u043a\" class=\"uagb-search-form__input\" type=\"search\" name=\"s\" title=\"\u041f\u043e\u0438\u0441\u043a\"\/><button class=\"uagb-search-submit\" type=\"submit\"><span class=\"uagb-wp-search-button-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M500.3 443.7l-119.7-119.7c27.22-40.41 40.65-90.9 33.46-144.7C401.8 87.79 326.8 13.32 235.2 1.723C99.01-15.51-15.51 99.01 1.724 235.2c11.6 91.64 86.08 166.7 177.6 178.9c53.8 7.189 104.3-6.236 144.7-33.46l119.7 119.7c15.62 15.62 40.95 15.62 56.57 0C515.9 484.7 515.9 459.3 500.3 443.7zM79.1 208c0-70.58 57.42-128 128-128s128 57.42 128 128c0 70.58-57.42 128-128 128S79.1 278.6 79.1 208z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"ru\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2646,"featured_media":41324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Coetsee","author_link":"https:\/\/okrinstitute.org\/ru\/author\/dirkc\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/okrinstitute.org\/ru\/category\/general\/\" rel=\"category tag\">General<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Bridge the Strategy and Execution Gap with OKRs<\/title>\n<meta name=\"description\" content=\"How to Bridge the Strategy and Execution Gap with OKRs. OKRs effectively deployed support the execution of master plans\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okrinstitute.org\/ru\/how-to-bridge-the-strategy-and-execution-gap-with-okrs\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to bridge the strategy and execution gap with OKRs\" \/>\n<meta property=\"og:description\" content=\"How to Bridge the Strategy and Execution Gap with OKRs. 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