{"id":40599,"date":"2023-01-31T09:35:19","date_gmt":"2023-01-31T09:35:19","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=40599"},"modified":"2023-10-19T01:53:51","modified_gmt":"2023-10-19T01:53:51","slug":"okrs-and-the-absolute-necessity-of-skill","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/ru\/okrs-and-the-absolute-necessity-of-skill\/","title":{"rendered":"OKR \u0438 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u0430\u044f \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u0430\u0432\u044b\u043a\u043e\u0432"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color has-large-font-size\" id=\"h-okrs-and-the-absolute-necessity-of-skill\">OKR \u0438 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u0430\u044f \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u0430\u0432\u044b\u043a\u043e\u0432<\/h2>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-1e20a550\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large has-custom-border post-image\"><a href=\"https:\/\/okrinstitute.org\/ru\/?attachment_id=40606\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"40606\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-1024x683.jpg\" alt=\"\" class=\"wp-image-40606\" style=\"border-radius:10px\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-1024x683.jpg 1024w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-300x200.jpg 300w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-768x512.jpg 768w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-391x260.jpg 391w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-1536x1024.jpg 1536w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-2048x1366.jpg 2048w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">\u0424\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0445 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0434\u043b\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 OKR.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">OKR \u0438 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u0430\u044f \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u0430\u0432\u044b\u043a\u043e\u0432<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u0438\u043d\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u043e\u0442\u043d\u0435\u0441\u0442\u0438 \u043a \u044d\u043f\u043e\u0445\u0435 Covid, \u043d\u043e \u0432 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f \u0442\u0430\u043a\u0436\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0430 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u044b\u043c \u0441\u0434\u0432\u0438\u0433\u0430\u043c \u043f\u0430\u0440\u0430\u0434\u0438\u0433\u043c\u044b: \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u043e\u0449\u0440\u044f\u044e\u0442\u0441\u044f \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u043a\u0430\u043a \u0441\u0430\u043c\u044b\u0439 \u0432\u0430\u0436\u043d\u044b\u0439 \u0430\u043a\u0442\u0438\u0432 \u0438 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0432 \u00ab\u044d\u0442\u043e\u0442 \u0430\u043a\u0442\u0438\u0432\u00bb. \u043a\u043b\u0430\u0441\u0441\u00bb \u0447\u0435\u0440\u0435\u0437 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u043f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0446\u0435\u043b\u0435\u0439, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e OKR, \u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u044b\u0435 \u0437\u0434\u0435\u0441\u044c \u0438\u0437-\u0437\u0430 \u0438\u0445 \u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u0438 \u043d\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0438 \u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u043e\u0433\u043e \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0430, \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u043e\u0432 \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0438 \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0443\u044e\u0449\u0438\u0439 \u043a\u043b\u0438\u043c\u0430\u0442 \u0434\u043b\u044f \u0432\u0430\u0448\u0438\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432. \u0410\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u0430\u044f \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0432\u043c\u0435\u0441\u0442\u0435 \u0441 OKR \u043e\u0431\u0440\u0430\u0437\u0443\u0435\u0442 \u043c\u043e\u0441\u0442 \u043c\u0435\u0436\u0434\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u0438 \u0435\u0435 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0413\u0438\u0431\u043a\u043e\u0435 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u043e \u0438 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043d\u0430 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u0445, \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0434\u0440\u0443\u0433\u0438\u043c\u0438 \u0432\u0430\u0436\u043d\u044b\u043c\u0438 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u00ab\u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438\u00bb, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u043b\u0430\u0434\u0430\u044e\u0442 \u043d\u0435\u043e\u0442\u044a\u0435\u043c\u043b\u0435\u043c\u044b\u043c\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u043c\u0438 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0435\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u044b\u0436\u0438\u0442\u044c, \u043d\u043e \u0438 \u043f\u0440\u043e\u0446\u0432\u0435\u0442\u0430\u0442\u044c. \u0412 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0443\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f OKR \u043a\u0430\u043a \u043c\u043e\u0441\u0442\u0443 \u043c\u0435\u0436\u0434\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u0438 \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435\u043c, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u043a\u0430\u043a \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u043c\u0443 \u043a\u043e\u043c\u043f\u043e\u043d\u0435\u043d\u0442\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u043e \u0441\u0432\u043e\u0438\u0445 \u043b\u044e\u0434\u044f\u0445 \u043a\u0430\u043a \u043e\u0431 \u0430\u043a\u0442\u0438\u0432\u0430\u0445 \u0442\u0430\u043a \u0436\u0435, \u043a\u0430\u043a \u043e\u043d\u0438 \u0433\u043e\u0432\u043e\u0440\u044f\u0442 \u043e \u0432\u044b\u0441\u043e\u043a\u043e\u0446\u0435\u043d\u043d\u044b\u0445 \u0430\u043a\u0442\u0438\u0432\u0430\u0445, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u043d\u0435\u0444\u0442\u044c \u0438\u043b\u0438 \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u0438 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438, \u0438 \u043e\u043d\u0438 \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u0434\u0435\u043b\u044f\u043b\u0438 \u043f\u0440\u0438\u0441\u0442\u0430\u043b\u044c\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u043c\u0443 \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044e \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0441\u0432\u043e\u0438\u0445 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u043e\u0437\u0434\u043e\u0440\u043e\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b,<a href=\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/does-esg-really-matter-and-why\"><strong> ESG,<\/strong><\/a> \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b DEI \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u044b \u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c \u0441\u0432\u043e\u0435 \u0437\u0430\u043a\u043e\u043d\u043d\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u0432\u043e \u0432\u0441\u0435\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u0445, \u043d\u043e \u043f\u043e \u043a\u0430\u043a\u043e\u0439-\u0442\u043e \u043f\u0440\u0438\u0447\u0438\u043d\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u0438\u043c\u0435\u0435\u0442 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044e \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0447\u0430\u0441\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u043c \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0438 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u043c \u0432\u044b\u0441\u0448\u0435\u0433\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430, \u0443\u0434\u0435\u043b\u044f\u0435\u043c\u044b\u043c \u0434\u0440\u0443\u0433\u0438\u043c \u0432\u044b\u0448\u0435\u0443\u043f\u043e\u043c\u044f\u043d\u0443\u0442\u044b\u043c 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\u0441\u0435\u0431\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u043c\u043e\u0433\u043e \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u0430\u043c\u044b\u0439 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u0430\u043a\u0442\u0438\u0432 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 OKR \u2014 \u044d\u0442\u043e \u0432\u0430\u0448\u0438 \u043b\u044e\u0434\u0438.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u044b \u043c\u043e\u0436\u0435\u043c \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043d\u0430\u0448\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0435\u0440\u0435\u0437 \u043b\u044e\u0434\u0435\u0439. 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\u043d\u0430\u0432\u044b\u043a\u043e\u0432\u00bb \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u043d\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f, \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u0440\u043e\u0441\u0442\u0430 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043c\u043e\u0449\u043d\u044b\u0445 OKR \u0432 \u0441\u043e\u0432\u043e\u043a\u0443\u043f\u043d\u043e\u0441\u0442\u0438 \u043e\u0431\u0440\u0430\u0437\u0443\u044e\u0442 \u0442\u0440\u0430\u043c\u043f\u043b\u0438\u043d \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430, \u043d\u043e \u0434\u043b\u044f \u043f\u0440\u0435\u0432\u043e\u0441\u0445\u043e\u0434\u043d\u043e\u0433\u043e \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0437\u0430\u0434\u0430\u0447 \u0432 \u0432\u0430\u0448\u0435\u0439 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\u00ab\u043d\u0435\u043a\u043e\u043c\u0444\u043e\u0440\u0442\u043d\u043e \u0432\u0437\u0432\u043e\u043b\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u00bb \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f OKR \u2014 \u044d\u0442\u043e \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043e\u043d\u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043d\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0435 \u0438 \u0442\u0440\u0435\u0431\u0443\u044e\u0442 \u043e\u0442 \u043d\u0430\u0441 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0441\u043f\u043e\u0441\u043e\u0431\u0430 \u043d\u0430\u0448\u0435\u0439 \u0440\u0430\u0431\u043e\u0442\u044b. \u0421\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u0446\u0435\u043b\u0435\u0439 \u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0432\u044b\u0445\u043e\u0434\u044f\u0442 \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u00ab\u043e\u0431\u044b\u0447\u043d\u043e\u0433\u043e \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430\u00bb (BAU), \u0438 \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432\u044b \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0435 \u043e\u0442 \u0441\u0432\u043e\u0438\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0431\u043e\u043b\u044c\u0448\u0435\u0433\u043e, \u0447\u0435\u043c \u043e\u0431\u044b\u0447\u043d\u043e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0446\u0435\u043b\u0435\u0439 \u0432 \u044d\u0442\u043e\u043c \u043d\u0435\u043e\u0434\u043d\u043e\u0437\u043d\u0430\u0447\u043d\u043e\u043c \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0435 \u043c\u0435\u0436\u0434\u0443 \u043d\u0430\u0448\u0438\u043c \u043f\u043e\u0442\u043e\u043b\u043a\u043e\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u0435\u0434\u0435\u043b\u043e\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u2014 \u044d\u0442\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0435\u0441\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0432\u043e\u0442 \u043e\u0447\u0435\u043d\u044c \u0445\u043e\u0440\u043e\u0448\u0430\u044f \u043d\u043e\u0432\u043e\u0441\u0442\u044c:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u0435 \u043b\u044e\u0431\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c, \u0430 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0435 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 OKR \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0438\u0432\u0435\u0441\u0442\u0438 \u043a \u0431\u0435\u0441\u043f\u0440\u0435\u0446\u0435\u0434\u0435\u043d\u0442\u043d\u043e\u043c\u0443 \u0440\u043e\u0441\u0442\u0443. OKR \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u043f\u043e\u0433\u0440\u0443\u0436\u0435\u043d\u0438\u044f \u043e\u0431\u0440\u0430\u0437\u0443\u044e\u0442 \u043c\u043e\u0449\u043d\u0443\u044e \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u043e\u0441\u0442. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0435\u0434\u0430\u0432\u043d\u044f\u044f \u0441\u0442\u0430\u0442\u044c\u044f Boston Consulting Group, \u043e\u0437\u0430\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u043d\u0430\u044f <strong><a href=\"https:\/\/on.bcg.com\/3HzzCsX\">\u00ab\u0412\u0430\u0448\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043d\u0430\u0441\u0442\u043e\u043b\u044c\u043a\u043e \u0445\u043e\u0440\u043e\u0448\u0430, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0445\u043e\u0440\u043e\u0448\u0438 \u0432\u0430\u0448\u0438 \u043d\u0430\u0432\u044b\u043a\u0438\u00bb<\/a>,<\/strong> \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0442\u043e\u043b\u044c\u043a\u043e \u0442\u043e\u0433\u0434\u0430, \u043a\u043e\u0433\u0434\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u043e\u043b\u0436\u043d\u044b \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u044f, \u043b\u0438\u0431\u043e \u043e\u0431\u043b\u0430\u0434\u0430\u044e\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c\u0438 \u043d\u0430\u0432\u044b\u043a\u0430\u043c\u0438, \u043b\u0438\u0431\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0442 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u0434\u043b\u044f \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0433\u0435\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0431\u044b\u043b \u0438 \u043e\u0441\u0442\u0430\u0435\u0442\u0441\u044f \u0445\u043e\u0440\u043e\u0448\u0438\u043c, \u043d\u043e \u0435\u0433\u043e \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0432 \u044d\u0442\u043e\u043c \u043a\u0440\u0430\u0439\u043d\u0435 \u043d\u0435\u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043c\u0438\u0440\u0435, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043c\u044b \u0432\u0435\u0434\u0435\u043c \u0441\u0432\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441. \u041e\u0431\u0449\u0435\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0438 \u043a\u043e\u0443\u0447\u0438\u043d\u0433 \u0438\u043c\u0435\u044e\u0442 \u0441\u0432\u043e\u0435 \u043c\u0435\u0441\u0442\u043e, \u043d\u043e \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f OKR \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0446\u0435\u043b\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u0438 \u0437\u0430\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u0439 \u043e\u043f\u044b\u0442 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0432\u044b\u0441\u043e\u0447\u0430\u0439\u0448\u0435\u0433\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0434\u043b\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0445 \u00ab\u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0433\u0438\u0431\u043a\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u043c\u0438 \u043d\u0430\u0432\u044b\u043a\u0430\u043c\u0438, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c\u0438 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 OKR \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0439 \u0438 \u043f\u0440\u0435\u0432\u0437\u043e\u0439\u0442\u0438 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0439, \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f, \u043f\u043e\u043c\u0438\u043c\u043e \u043f\u0440\u043e\u0447\u0435\u0433\u043e:<\/p>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-77886a98 uagb-columns__columns-3 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-c9076a29\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-qubely-infobox qubely-block-4b9da9\"><div class=\"qubely-block-info-box  qubely-info-box-layout-1\"><div class=\"qubely-info-box-media qubely-media-has-bg\"><i class=\"qubely-info-box-icon fas fa-bolt\"><\/i><\/div><div class=\"qubely-info-box-body\"><div class=\"qubely-info-box-title-container  qubely-separator-position-top\"><div class=\"qubely-info-box-title-inner\"><h2 class=\"qubely-info-box-title\"><\/h2><\/div><div class=\"qubely-info-box-sub-title-container\"><h3 class=\"qubely-info-box-sub-title\">\u041f\u0440\u0438\u043d\u044f\u0442\u0438\u0435 \u043f\u0435\u0440\u0435\u043c\u0435\u043d<\/h3><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-29cb469d\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-qubely-infobox qubely-block-4ad530\"><div class=\"qubely-block-info-box  qubely-info-box-layout-1\"><div class=\"qubely-info-box-media qubely-media-has-bg\"><i class=\"qubely-info-box-icon fas fa-cogs\"><\/i><\/div><div class=\"qubely-info-box-body\"><div class=\"qubely-info-box-title-container  qubely-separator-position-top\"><div class=\"qubely-info-box-title-inner\"><h2 class=\"qubely-info-box-title\"><\/h2><\/div><div class=\"qubely-info-box-sub-title-container\"><h3 class=\"qubely-info-box-sub-title\">\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u043e\u043f\u0440\u043e\u0442\u0438\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u0430\u043c<\/h3><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-2784eba0\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-qubely-infobox qubely-block-791921\"><div class=\"qubely-block-info-box  qubely-info-box-layout-1\"><div class=\"qubely-info-box-media qubely-media-has-bg\"><i class=\"qubely-info-box-icon fas fa-rocket\"><\/i><\/div><div class=\"qubely-info-box-body\"><div class=\"qubely-info-box-title-container  qubely-separator-position-top\"><div class=\"qubely-info-box-title-inner\"><h2 class=\"qubely-info-box-title\"><\/h2><\/div><div class=\"qubely-info-box-sub-title-container\"><h3 class=\"qubely-info-box-sub-title\">\u041e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043d\u0430 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u0440\u043e\u0441\u0442\u0430<\/h3><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-deda21eb uagb-columns__columns-3 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-3\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-cf796327\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-qubely-infobox qubely-block-a64223\"><div class=\"qubely-block-info-box  qubely-info-box-layout-1\"><div class=\"qubely-info-box-media qubely-media-has-bg\"><i class=\"qubely-info-box-icon fas fa-brain\"><\/i><\/div><div class=\"qubely-info-box-body\"><div class=\"qubely-info-box-title-container  qubely-separator-position-top\"><div class=\"qubely-info-box-title-inner\"><h2 class=\"qubely-info-box-title\"><\/h2><\/div><div class=\"qubely-info-box-sub-title-container\"><h3 class=\"qubely-info-box-sub-title\">\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c<\/h3><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-df8360ef\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-qubely-infobox qubely-block-04aab7\"><div class=\"qubely-block-info-box  qubely-info-box-layout-1\"><div class=\"qubely-info-box-media qubely-media-has-bg\"><i class=\"qubely-info-box-icon fas fa-comments\"><\/i><\/div><div class=\"qubely-info-box-body\"><div class=\"qubely-info-box-title-container  qubely-separator-position-top\"><div class=\"qubely-info-box-title-inner\"><h2 class=\"qubely-info-box-title\"><\/h2><\/div><div class=\"qubely-info-box-sub-title-container\"><h3 class=\"qubely-info-box-sub-title\">&nbsp;\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u0441 \u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u0435\u0439 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442<\/h3><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-fca67ffc\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-qubely-infobox qubely-block-45ed56\"><div class=\"qubely-block-info-box  qubely-info-box-layout-1\"><div class=\"qubely-info-box-media qubely-media-has-bg\"><i class=\"qubely-info-box-icon fas fa-lightbulb\"><\/i><\/div><div class=\"qubely-info-box-body\"><div class=\"qubely-info-box-title-container  qubely-separator-position-top\"><div class=\"qubely-info-box-title-inner\"><h2 class=\"qubely-info-box-title\"><\/h2><\/div><div class=\"qubely-info-box-sub-title-container\"><h3 class=\"qubely-info-box-sub-title\">\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438<\/h3><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043e\u0441\u043d\u043e\u0432\u0443 \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u041a\u043e\u0433\u0434\u0430 \u043b\u044e\u0431\u043e\u0432\u044c \u0438 \u043c\u0430\u0441\u0442\u0435\u0440\u0441\u0442\u0432\u043e \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u044e\u0442\u0441\u044f, \u043e\u0436\u0438\u0434\u0430\u0439\u0442\u0435 \u0448\u0435\u0434\u0435\u0432\u0440\u0430.<\/strong><\/p>\n<cite><strong>\u0414\u0436\u043e\u043d \u0420\u0430\u0441\u043a\u0438\u043d<\/strong><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u043c\u0435\u043d\u0430 \u043f\u0430\u0440\u0430\u0434\u0438\u0433\u043c\u044b \u0432 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u043d\u0430\u0432\u044b\u043a\u0430\u043c \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0432\u043d\u0443\u0442\u0440\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0430 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0432\u0430\u0448\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0432\u043e\u043e\u0440\u0443\u0436\u0438\u043b\u0438 \u0438 \u0440\u0430\u0441\u0448\u0438\u0440\u0438\u043b\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0432\u0430\u0448\u0438\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0443\u0441\u043f\u0435\u0445\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b\u043b\u0438 \u0431\u044b \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u043d\u044b\u043c\u0438, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438, \u0437\u0430\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u043c\u0438, \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b\u043c\u0438 \u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c\u0438 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442. \u042d\u0442\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0431\u0443\u0447\u0430\u0442\u044c \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u044b\u043c \u043d\u0430\u0432\u044b\u043a\u0430\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0434\u043b\u044f \u0433\u0438\u0431\u043a\u043e\u0433\u043e \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0430 \u0438 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043d\u0430\u0448\u0438\u0445 \u043a\u043e\u043b\u043b\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439, \u043d\u043e \u0438 \u0434\u0430\u0432\u0430\u0442\u044c \u0447\u043b\u0435\u043d\u0430\u043c \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043d\u0435\u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u0442\u044c \u044d\u0442\u0438 \u043d\u0430\u0432\u044b\u043a\u0438. \u0412 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u0432\u0430\u0448\u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0438\u0441\u043f\u044b\u0442\u0430\u0442\u044c \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u043d\u044b\u0439 \u0440\u043e\u0441\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u043d\u0435\u0441\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043d\u043e \u0438 \u043e\u0431\u043e\u0433\u0430\u0442\u0438\u0442 \u0438\u0445 \u0436\u0438\u0437\u043d\u044c \u0438 \u0441\u0435\u043c\u044c\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0434 \u0431\u0435\u0440\u0435\u0436\u043b\u0438\u0432\u044b\u043c\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u043c\u0438 \u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u043b\u043e\u0441\u044c, \u0447\u0442\u043e \u043c\u044b:<\/p>\n\n\n\n<div class=\"wp-block-qubely-advancedlist qubely-block-5ca799\"><div class=\"qubely-block-advanced-list  qubely-alignment-left\"><ul class=\"qubely-list qubely-list-type-unordered qubely-list-bullet-check-circle-outline\"><li>\u041f\u0435\u0440\u0435\u0441\u0442\u0430\u043d\u044c\u0442\u0435 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043b\u044e\u0434\u0435\u0439 \u043d\u0430 \u0438\u0437\u0443\u0447\u0435\u043d\u0438\u0435 \u043d\u0435\u043d\u0443\u0436\u043d\u044b\u0445 \u043d\u0430\u0432\u044b\u043a\u043e\u0432.<\/li><li>\u0425\u0432\u0430\u0442\u0438\u0442 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043b\u044e\u0434\u0435\u0439 \u043d\u0430 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u043c\u043d\u043e\u0433\u043e \u0442\u0435\u043e\u0440\u0438\u0438<\/li><li>\u041f\u0435\u0440\u0435\u0441\u0442\u0430\u043d\u044c\u0442\u0435 \u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043b\u044e\u0434\u0435\u0439 \u043d\u0430 \u043e\u0431\u0449\u0438\u0439 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0435 \u0441\u0440\u0430\u0437\u0443 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 \u0438\u0445 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u044e \u043f\u043e\u0447\u0442\u0443.<\/li><li>\u0420\u0430\u0441\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u044b \u0432 \u043d\u0430\u0432\u044b\u043a\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0430\u0436\u043d\u044b \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u0446\u0435\u043b\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u043e\u0433\u0430\u0449\u0430\u044e\u0442 \u043a\u0430\u0440\u044c\u0435\u0440\u0443 \u0438 \u043b\u0438\u0447\u043d\u0443\u044e \u0436\u0438\u0437\u043d\u044c \u0432\u0430\u0448\u0438\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432.<\/li><\/ul><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u0434 \u0438\u043c\u043c\u0435\u0440\u0441\u0438\u0432\u043d\u044b\u043c\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u043c\u0438 \u043c\u044b \u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u043c, \u0447\u0442\u043e \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0438\u043c\u0435\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043d\u0435\u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u0441\u0432\u043e\u0438 \u0437\u043d\u0430\u043d\u0438\u044f \u0432 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u0445, \u0430 \u043f\u043e\u0434 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b\u043c\u0438 \u043c\u044b \u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u043c, \u0447\u0442\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u044b \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c\u0441\u044f \u0441 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0432\u043e\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0438\u0441\u0442\u0435\u043c\u044b OKR \u2014 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u044f \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043e\u0431\u043b\u0430\u0434\u0430\u044e\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0438 \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u044b\u0435 \u043b\u0438\u0446\u0430, \u0441 \u0446\u0435\u043b\u044f\u043c\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442\u0435 \u043d\u0430\u0434\u0435\u0436\u043d\u0443\u044e \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 OKR, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0431\u044b\u0442\u044c \u043e\u0447\u0435\u043d\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u043a\u0430\u043a \u0432 \u0440\u0430\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u0432, \u0442\u0430\u043a \u0438 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439, \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432 \u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u0438, \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435, \u0446\u0435\u043b\u044f\u043c \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0432\u0430\u0448\u0435\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b. \u0422\u0430\u043a\u043e\u0439 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0441\u043f\u0435\u0446\u0438\u0444\u0438\u0447\u043d\u043e\u0441\u0442\u0438 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442, \u0447\u0442\u043e \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043b\u0435\u0433\u043a\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043d\u0430\u0432\u044b\u043a\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b, \u0447\u0442\u043e\u0431\u044b \u0432\u044b\u0439\u0442\u0438 \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u043d\u043e\u0440\u043c\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438\u0441\u043e\u0435\u0434\u0438\u043d\u044f\u0439\u0442\u0435\u0441\u044c \u043a \u043d\u0430\u0448\u0435\u043c\u0443 <strong><a href=\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/does-esg-really-matter-and-why\">\u041a\u0443\u0440\u0441 OKR-\u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0430<\/a><\/strong> \u0447\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u043e\u0431 \u0433\u0438\u0431\u043a\u043e\u043c \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0435 \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0445 \u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430\u0445 OKR:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-192x192.png 2x\" alt=\"Dirk Coetsee\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">\u0418\u043c\u044f \u0430\u0432\u0442\u043e\u0440\u0430:<\/p><p class=\"wp-block-post-author__name\">\u0414\u0438\u0440\u043a \u041a\u043e\u044d\u0442\u0441\u0438<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">\u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043f\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u0442\u0430\u043b\u0430\u043d\u0442\u043e\u0432 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430 OKR<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">\u041f\u043e\u0445\u043e\u0436\u0438\u0435 \u043a\u0443\u0440\u0441\u044b<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-7b5e97\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-foundation\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2016\/12\/okr-foundation.webp\" alt=\"OKR Foundation Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-foundation\/\">\u0411\u0430\u0437\u043e\u0432\u044b\u0439 \u043a\u0443\u0440\u0441 OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-practitioner-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/practitioner-course.png\" alt=\"OKR Practitioner Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-practitioner-course\/\">\u041a\u0443\u0440\u0441 OKR-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-leadership-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/08\/okr-leader.png\" alt=\"OKR Leadership Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/courses\/okr-leadership-course\/\">\u041a\u0443\u0440\u0441 OKR-\u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0430<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"recent-post wp-block-paragraph\">\u041d\u0435\u0434\u0430\u0432\u043d\u0438\u0435 \u041f\u043e\u0441\u0442\u044b<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-ee56d3\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/ru\/agile-in-non-it-sectors\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/05\/Blog-xxx.png\" alt=\"Agile in Non-IT Sectors: Applying Agile Principles in Marketing, HR, and Finance\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/agile-in-non-it-sectors\/\">Agile \u0432 \u0441\u0435\u043a\u0442\u043e\u0440\u0430\u0445, \u043d\u0435 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u0418\u0422: \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u043e\u0432 Agile \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435, HR \u0438 \u0444\u0438\u043d\u0430\u043d\u0441\u0430\u0445<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/ru\/the-5-values-of-scrum-integrated-with-okr-frameworks\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/12\/teamwork-power-successful-business-meeting-workplace-concept-1024x683.jpg\" alt=\"The 5 values of scrum integrated with okr frameworks\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/the-5-values-of-scrum-integrated-with-okr-frameworks\/\">5 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0435\u0439 Scrum, \u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0441 \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a\u0430\u043c\u0438 okr<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/ru\/how-okr-teamwork-makes-the-dream-work\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/03\/hr-handshaking-successful-candidate-getting-hired-new-job-closeup-1024x683.jpg\" alt=\"How OKR Teamwork makes the dream work\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/how-okr-teamwork-makes-the-dream-work\/\">\u041a\u0430\u043a \u043a\u043e\u043c\u0430\u043d\u0434\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 OKR \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043c\u0435\u0447\u0442\u0443 \u0441\u0431\u044b\u0432\u0430\u0442\u044c\u0441\u044f<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/ru\/how-to-boost-employee-engagement-and-performance\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/05\/group-people-working-out-business-plan-office-1-1024x683.jpeg\" alt=\"How to boost employee engagement and performance\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/how-to-boost-employee-engagement-and-performance\/\">\u041a\u0430\u043a \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/ru\/okr-coaching-tips-with-huge-impact\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/12\/Blog-74-3.png\" alt=\"OKR Coaching Tips with huge impact\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/ru\/okr-coaching-tips-with-huge-impact\/\">\u0421\u043e\u0432\u0435\u0442\u044b \u043f\u043e OKR-\u043a\u043e\u0443\u0447\u0438\u043d\u0433\u0443 \u0441 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u043e\u043c<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">\u0422\u0435\u0433\u0438<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">1\u0422\u041f5\u0422\u041e\u041a\u0420<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR \u041a\u043e\u0443\u0447\u0438\u043d\u0433<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">\u0422\u0440\u0435\u043d\u0435\u0440 1\u0422\u041f5\u0422\u041e\u041a\u0420<\/p>\n\n\n\n<div class=\"wp-block-uagb-wp-search uagb-wp-search__outer-wrap uagb-block-13e560ec uagb-layout-input-button\"><form class=\"uagb-search-wrapper\" role=\"search\" action=\"https:\/\/okrinstitute.org\/ru\/\" method=\"get\" data-trp-original-action=\"https:\/\/okrinstitute.org\"><div class=\"uagb-search-form__container\" role=\"tablist\"><input placeholder=\"\u041f\u043e\u0438\u0441\u043a\" class=\"uagb-search-form__input\" type=\"search\" name=\"s\" title=\"\u041f\u043e\u0438\u0441\u043a\"\/><button class=\"uagb-search-submit\" type=\"submit\"><span class=\"uagb-wp-search-button-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M500.3 443.7l-119.7-119.7c27.22-40.41 40.65-90.9 33.46-144.7C401.8 87.79 326.8 13.32 235.2 1.723C99.01-15.51-15.51 99.01 1.724 235.2c11.6 91.64 86.08 166.7 177.6 178.9c53.8 7.189 104.3-6.236 144.7-33.46l119.7 119.7c15.62 15.62 40.95 15.62 56.57 0C515.9 484.7 515.9 459.3 500.3 443.7zM79.1 208c0-70.58 57.42-128 128-128s128 57.42 128 128c0 70.58-57.42 128-128 128S79.1 278.6 79.1 208z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"ru\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2646,"featured_media":40606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[89,22,95,21,97,96],"class_list":["post-40599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-framework","tag-key-result","tag-leading","tag-objective","tag-progressive","tag-success-measurement"],"qubely_featured_image_url":{"full":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-scaled.jpg",2560,1707,false],"landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-1200x750.jpg",1200,750,true],"portraits":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-540x320.jpg",540,320,true],"thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-150x150.jpg",150,150,true],"medium":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-300x200.jpg",300,200,true],"medium_large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-768x512.jpg",768,512,true],"large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-2048x1366.jpg",2048,1366,true],"trp-custom-language-flag":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-18x12.jpg",18,12,true],"qubely_landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-1200x750.jpg",1200,750,true],"qubely_portrait":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-540x320.jpg",540,320,true],"qubely_thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/01\/building-organization-uncertainty-choice-abstract-risk-140x100.jpg",140,100,true]},"qubely_author":{"display_name":"Dirk Coetsee","author_link":"https:\/\/okrinstitute.org\/ru\/author\/dirkc\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/okrinstitute.org\/ru\/category\/general\/\" rel=\"category tag\">General<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OKRs and the Absolute Necessity of Skill<\/title>\n<meta name=\"description\" content=\"OKRs and the absolute necessity of skill. With the right skills OKRs and strategies can be actualized\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okrinstitute.org\/ru\/okrs-and-the-absolute-necessity-of-skill\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OKRs and the absolute necessity of skill\" \/>\n<meta property=\"og:description\" content=\"OKRs and the absolute necessity of skill. 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