{"id":46885,"date":"2023-10-17T09:13:35","date_gmt":"2023-10-17T09:13:35","guid":{"rendered":"https:\/\/okrinstitute.org\/?page_id=46885"},"modified":"2026-05-24T08:22:14","modified_gmt":"2026-05-24T08:22:14","slug":"a-guide-to-understanding-different-types-of-metrics","status":"publish","type":"page","link":"https:\/\/okrinstitute.org\/ru\/a-guide-to-understanding-different-types-of-metrics\/","title":{"rendered":"\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0442\u0438\u043f\u043e\u0432 \u043c\u0435\u0442\u0440\u0438\u043a"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u041e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u0434\u043b\u044f \u0441\u0435\u0431\u044f \u043d\u0435\u0440\u0430\u0441\u043a\u0440\u044b\u0442\u044b\u0435 \u0441\u0435\u043a\u0440\u0435\u0442\u044b \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u0440\u0430\u0437\u0431\u0435\u0440\u0438\u0442\u0435\u0441\u044c \u0432 \u0438\u0445 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u044b\u0445 \u0442\u0438\u043f\u0430\u0445 \u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/691637\/pexels-photo-691637.jpeg?auto=compress&amp;cs=tinysrgb&amp;dpr=2&amp;h=650&amp;w=940\" alt=\"feature image\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043e \u0412\u0430\u043b\u0435\u043d\u0442\u0438\u043d\u043e\u043c \u0410\u043d\u0442\u043e\u043d\u0443\u0447\u0447\u0438 \u0447\u0435\u0440\u0435\u0437&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.pexels.com\/photo\/person-holding-compass-691637\/\">\u041f\u0435\u043a\u0441\u0435\u043b\u0438<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.texta.ai\/article-result\/hm2JP22NUOUFq8LZ2YKCdicw7dl2\/25TNMqQqao5ZIymD9bpy\/vdUhaWKu2WjBbNWvaslP#quantitative-metrics\">\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.texta.ai\/article-result\/hm2JP22NUOUFq8LZ2YKCdicw7dl2\/25TNMqQqao5ZIymD9bpy\/vdUhaWKu2WjBbNWvaslP#qualitative-metrics\">\u041a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.texta.ai\/article-result\/hm2JP22NUOUFq8LZ2YKCdicw7dl2\/25TNMqQqao5ZIymD9bpy\/vdUhaWKu2WjBbNWvaslP#key-performance-indicators-kpis\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 (KPI)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.texta.ai\/article-result\/hm2JP22NUOUFq8LZ2YKCdicw7dl2\/25TNMqQqao5ZIymD9bpy\/vdUhaWKu2WjBbNWvaslP#leading-and-lagging-indicators\">\u041e\u043f\u0435\u0440\u0435\u0436\u0430\u044e\u0449\u0438\u0435 \u0438 \u0437\u0430\u043f\u0430\u0437\u0434\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.texta.ai\/article-result\/hm2JP22NUOUFq8LZ2YKCdicw7dl2\/25TNMqQqao5ZIymD9bpy\/vdUhaWKu2WjBbNWvaslP#social-media-metrics\">\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.texta.ai\/article-result\/hm2JP22NUOUFq8LZ2YKCdicw7dl2\/25TNMqQqao5ZIymD9bpy\/vdUhaWKu2WjBbNWvaslP#conclusion\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438\u0433\u0440\u0430\u044e\u0442 \u0440\u0435\u0448\u0430\u044e\u0449\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0438 \u0438 \u043e\u0446\u0435\u043d\u043a\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043e\u0431\u043b\u0430\u0441\u0442\u044f\u0445. \u0411\u0443\u0434\u044c \u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0437\u0434\u0440\u0430\u0432\u043e\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 \u0441\u043f\u043e\u0440\u0442, \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438 \u0443\u043b\u0443\u0447\u0448\u0430\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b. \u0412 \u044d\u0442\u043e\u043c \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0438 \u0431\u043b\u043e\u0433\u0430 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0442\u0438\u043f\u044b \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0438\u0445 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.datapad.io\/blog\/kpis-vs-metrics\">\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u2014 \u044d\u0442\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f, \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0438 \u043e\u0446\u0435\u043d\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/a>. \u041e\u043d\u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441 \u0432 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u0446\u0435\u043b\u0435\u0439 \u0438 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u0412 \u0440\u0430\u0437\u043d\u044b\u0445 \u043e\u0431\u043b\u0430\u0441\u0442\u044f\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0442\u0438\u043f\u043e\u0432 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043e\u0442 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0434\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"quantitative-metrics\" class=\"wp-block-heading\">\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b \u0438 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u044b \u0432 \u0447\u0438\u0441\u043b\u043e\u0432\u044b\u0445 \u0442\u0435\u0440\u043c\u0438\u043d\u0430\u0445. \u042d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0442\u043e\u0447\u043d\u044b\u0435 \u0438 \u043e\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u0447\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442 \u0438\u0445 \u0446\u0435\u043d\u043d\u044b\u043c\u0438 \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0434\u043e\u0445\u043e\u0434, \u043f\u0440\u043e\u0434\u0430\u0436\u0438, \u0434\u043e\u043b\u044e \u0440\u044b\u043d\u043a\u0430, \u0440\u0430\u0437\u043c\u0435\u0440 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0440\u044f\u0434 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0442\u043e\u0447\u043d\u044b\u0445 \u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445, \u043e\u0431\u043b\u0435\u0433\u0447\u0435\u043d\u0438\u0435 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441 \u0441 \u0442\u0435\u0447\u0435\u043d\u0438\u0435\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u041e\u0434\u043d\u0430\u043a\u043e \u0443 \u043d\u0438\u0445 \u0442\u0430\u043a\u0436\u0435 \u0435\u0441\u0442\u044c \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, <a href=\"https:\/\/www.iienstitu.com\/en\/blog\/measuring-supply-chain-processes-quantitative-qualitative-metrics\">\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043d\u0435 \u043e\u0442\u0440\u0430\u0436\u0430\u0442\u044c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/a>, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438\u043b\u0438 \u043c\u043e\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0434\u0443\u0445 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0441\u0432\u043e\u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u044f, \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0448\u0438\u0440\u043e\u043a\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0434\u0430\u043d\u043d\u044b\u0445. \u041e\u043d\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 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\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043d\u0430 \u0441\u0443\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u0430\u0441\u043f\u0435\u043a\u0442\u0430\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435\u043b\u0435\u0433\u043a\u043e \u0438\u0437\u043c\u0435\u0440\u0438\u0442\u044c \u0447\u0438\u0441\u043b\u0435\u043d\u043d\u043e. \u042d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u0431\u043e\u043b\u0435\u0435 \u0433\u043b\u0443\u0431\u043e\u043a\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0438 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f \u0431\u0440\u0435\u043d\u0434\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043e\u043f\u0440\u043e\u0441\u044b \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438, \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e, \u0444\u043e\u043a\u0443\u0441-\u0433\u0440\u0443\u043f\u043f\u044b \u0438 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\u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043e\u0431\u0437\u043e\u0440\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0425\u043e\u0442\u044f \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043d\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u0442\u0430\u043a\u043e\u0439 \u0436\u0435 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438, \u043a\u0430\u043a \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435, \u043e\u043d\u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0446\u0435\u043d\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c \u043f\u043e\u043d\u044f\u0442\u044c \u00ab\u043f\u043e\u0447\u0435\u043c\u0443\u00bb, \u043b\u0435\u0436\u0430\u0449\u0435\u0435 \u0432 \u043e\u0441\u043d\u043e\u0432\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438. \u0421\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u0438 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u043c\u043e\u0436\u0435\u0442 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043b\u043d\u043e\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 (KPI)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0438\u043b\u0438 KPI, \u2014 \u044d\u0442\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0434\u043b\u044f \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441\u0430 \u0432 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u0441\u0432\u043e\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0446\u0435\u043b\u0435\u0439. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u0446\u0435\u043b\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u0438 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0432 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u043e\u0431\u043b\u0430\u0441\u0442\u044f\u0445. <a href=\"https:\/\/onstrategyhq.com\/resources\/27-examples-of-key-performance-indicators\/\">\u0420\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438<\/a> \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043e\u0431\u043b\u0430\u0441\u0442\u044f\u0445, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0444\u0438\u043d\u0430\u043d\u0441\u044b, \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0438 \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0424\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0440\u043e\u0441\u0442 \u0434\u043e\u0445\u043e\u0434\u043e\u0432, \u0440\u0430\u0437\u043c\u0435\u0440 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u0438 \u0440\u0435\u043d\u0442\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439, \u0434\u0430\u044e\u0442 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u043c \u0441\u043e\u0441\u0442\u043e\u044f\u043d\u0438\u0438 \u0438 \u0443\u0441\u043f\u0435\u0445\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a Net Promoter Score, \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0432\u0440\u0435\u043c\u044f \u0446\u0438\u043a\u043b\u0430, \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u043e\u0448\u0438\u0431\u043e\u043a \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u044e\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u0442\u0435\u043a\u0443\u0447\u0435\u0441\u0442\u044c \u043a\u0430\u0434\u0440\u043e\u0432, \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0438, \u0438\u0437\u043c\u0435\u0440\u044f\u044e\u0442 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438\u0433\u0440\u0430\u044e\u0442 \u0432\u0430\u0436\u043d\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u0438 \u0446\u0435\u043b\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0441 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u0435\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438. \u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441 \u0438 \u043f\u0440\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0432\u043d\u043e\u0441\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0438, \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u044f \u0438 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0438\u0445 \u0446\u0435\u043b\u044f\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"key-performance-indicators-kpis\" class=\"wp-block-heading\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 (KPI)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u043f\u0435\u0440\u0435\u0436\u0430\u044e\u0449\u0438\u0435 \u0438 \u0437\u0430\u043f\u0430\u0437\u0434\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b \u2014 \u044d\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u044b\u0435 \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0431\u0443\u0434\u0443\u0449\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432. \u0425\u043e\u0442\u044f \u0437\u0430\u043f\u0430\u0437\u0434\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b \u0438\u0437\u043c\u0435\u0440\u044f\u044e\u0442 \u043f\u0440\u043e\u0448\u043b\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, <a href=\"https:\/\/www.bmc.com\/blogs\/leading-vs-lagging-indicators\/\">\u043e\u043f\u0435\u0440\u0435\u0436\u0430\u044e\u0449\u0438\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b<\/a> \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0440\u0430\u043d\u043d\u0438\u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u043a\u0438 \u0431\u0443\u0434\u0443\u0449\u0438\u0445 \u0443\u0441\u043f\u0435\u0445\u043e\u0432 \u0438\u043b\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"6+ \u0441\u0430\u043c\u044b\u0445 \u0432\u0430\u0436\u043d\u044b\u0445 KPI \u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0434\u043e\u043b\u0436\u0435\u043d \u0438\u0437\u043c\u0435\u0440\u044f\u0442\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/y_rxNuDNIcw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0417\u0430\u043f\u0430\u0437\u0434\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b \u2014 \u044d\u0442\u043e \u0440\u0435\u0442\u0440\u043e\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043f\u0440\u043e\u0448\u043b\u044b\u0445 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439. \u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0437\u0430\u043f\u0430\u0437\u0434\u044b\u0432\u0430\u044e\u0449\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436, \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043e\u0442\u0442\u043e\u043a\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0442\u0435\u043a\u0443\u0447\u0435\u0441\u0442\u044c \u043a\u0430\u0434\u0440\u043e\u0432. \u042d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c 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\u0441\u0435\u0442\u0435\u0439, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0443\u0441\u043f\u0435\u0445 \u0441\u0432\u043e\u0435\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0434\u043b\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f. \u042d\u0442\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0434\u0430\u044e\u0442 \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u044f\u0445 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0443\u0441\u0438\u043b\u0438\u044f \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u043e\u0431\u043b\u0430\u0441\u0442\u044f\u0445. \u041e\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0449\u0438\u0445 \u0447\u0438\u0441\u043b\u043e\u0432\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435, \u0434\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439, \u0434\u0430\u044e\u0449\u0438\u0445 \u0441\u0443\u0431\u044a\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043a\u0430\u0436\u0434\u044b\u0439 \u0442\u0438\u043f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u043c\u0435\u0435\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0434\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u0446\u0435\u043b\u0435\u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441\u0430 \u0432 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0446\u0435\u043b\u0435\u0439, \u0430 \u043e\u043f\u0435\u0440\u0435\u0436\u0430\u044e\u0449\u0438\u0435 \u0438 \u0437\u0430\u043f\u0430\u0437\u0434\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u044b \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c \u043f\u0440\u0435\u0434\u0432\u0438\u0434\u0435\u0442\u044c \u0431\u0443\u0434\u0443\u0449\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438. \u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0441\u0432\u043e\u0435\u0433\u043e \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u0438 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0442\u0438\u043f\u043e\u0432 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u0432\u044b\u0431\u043e\u0440 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u0438\u043c\u0435\u0435\u0442 \u0440\u0435\u0448\u0430\u044e\u0449\u0435\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0442\u043e\u0447\u043d\u043e\u0439 \u043e\u0446\u0435\u043d\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u043e\u0431\u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439. \u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044e \u0438 \u0443\u0441\u043f\u0435\u0445\u0443, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u044e <a href=\"https:\/\/userpilot.com\/blog\/quantitative-metrics\/#:~:text=Quantitative%20metrics%20are%20objective%20numerical,qualitative%20metrics%20provide%20subjective%20insights.\">\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h2>Key Takeaways<\/h2>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The article explores the types of metrics, including quantitative, qualitative, KPIs, leading, and lagging indicators.<\/li>\n\n\n\n<li>Quantitative metrics provide measurable data, while qualitative metrics focus on subjective insights, both valuable for performance evaluation.<\/li>\n\n\n\n<li>KPIs are specific metrics that measure progress toward strategic objectives.<\/li>\n\n\n\n<li>Leading indicators predict future performance, while lagging indicators assess past outcomes.<\/li>\n\n\n\n<li>Social media metrics help evaluate marketing effectiveness and audience engagement.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> \u043c\u0438\u043d\u0443\u0442<\/span><\/p>\n\n\n<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/okrinstitute.org\/ru\/\">\u0414\u043e\u043c<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0442\u0438\u043f\u043e\u0432 \u043c\u0435\u0442\u0440\u0438\u043a<\/span><\/span><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Discover the untold secrets behind key metrics and comprehensively understand their diverse types and uses! Image courtesy of Valentin Antonucci via&nbsp;Pexels Table of Contents Metrics play a crucial role in measuring and evaluating performance in various fields. Whether business, marketing, healthcare, or sports, metrics provide valuable insights that help guide decision-making and improve processes. In [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-46885","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Guide to Understanding Different Types of Metrics - OKRI - Effective OKR Certification Courses<\/title>\n<meta name=\"description\" content=\"Discover the essential guide to understanding various types of metrics and unlocking their potential for measuring success. Gain insights into key metrics and learn how to leverage them effectively for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okrinstitute.org\/ru\/a-guide-to-understanding-different-types-of-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Understanding Different Types of Metrics\" \/>\n<meta property=\"og:description\" content=\"Discover the essential guide to understanding various types of metrics and unlocking their potential for measuring success. 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