{"id":46233,"date":"2023-10-08T04:43:27","date_gmt":"2023-10-08T04:43:27","guid":{"rendered":"https:\/\/okrinstitute.org\/?page_id=46233"},"modified":"2026-05-26T02:32:18","modified_gmt":"2026-05-26T02:32:18","slug":"amplifying-your-okrs-with-the-spotify-model","status":"publish","type":"page","link":"https:\/\/okrinstitute.org\/ru\/amplifying-your-okrs-with-the-spotify-model\/","title":{"rendered":"\u0423\u0441\u0438\u043b\u0435\u043d\u0438\u0435 \u0432\u0430\u0448\u0438\u0445 OKR \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u043e\u0434\u0435\u043b\u0438 Spotify"},"content":{"rendered":"<h4 class=\"wp-block-heading\">\u041e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u0434\u043b\u044f \u0441\u0435\u0431\u044f \u0441\u0435\u043a\u0440\u0435\u0442 \u0443\u0441\u043f\u0435\u0445\u0430 Spotify \u0432 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u0446\u0435\u043b\u0435\u0439 \u0438 \u0440\u0435\u0437\u043a\u043e \u043f\u043e\u0432\u044b\u0441\u044c\u0442\u0435 \u0441\u0432\u043e\u0438 OKR \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u0445 \u043d\u043e\u0432\u0430\u0442\u043e\u0440\u0441\u043a\u043e\u0439 \u0442\u0430\u043a\u0442\u0438\u043a\u0438.<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/1279365\/pexels-photo-1279365.jpeg?auto=compress&amp;cs=tinysrgb&amp;dpr=2&amp;h=650&amp;w=940\" alt=\"feature image\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u041e\u0433\u043b\u0430\u0432\u043b\u0435\u043d\u0438\u0435<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#understanding-the-spotify-model\">\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 Spotify<\/a><\/li>\n\n\n\n<li><a href=\"#defining-specific-okrs\">\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 OKR<\/a><\/li>\n\n\n\n<li><a href=\"#mapping-okrs-to-squads-and-chapters\">\u0421\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 OKR \u0441 \u043e\u0442\u0440\u044f\u0434\u0430\u043c\u0438 \u0438 \u043e\u0442\u0434\u0435\u043b\u0435\u043d\u0438\u044f\u043c\u0438<\/a><\/li>\n\n\n\n<li><a href=\"#fostering-collaboration-and-knowledge-sharing-through-guilds\">\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0438 \u043e\u0431\u043c\u0435\u043d\u0430 \u0437\u043d\u0430\u043d\u0438\u044f\u043c\u0438 \u0447\u0435\u0440\u0435\u0437 \u0433\u0438\u043b\u044c\u0434\u0438\u0438<\/a><\/li>\n\n\n\n<li><a href=\"#ensuring-continuous-alignment-and-adaptation\">\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0433\u043e \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438<\/a><\/li>\n\n\n\n<li><a href=\"#conclusion\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0426\u0435\u043b\u0438 \u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b (OKR) \u0441\u0442\u0430\u043b\u0438 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u043c\u0438 \u0434\u043b\u044f \u043f\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u0446\u0435\u043b\u0435\u0439 \u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441\u0430. <a href=\"https:\/\/www.atlassian.com\/agile\/agile-at-scale\/spotify\">\u041c\u043e\u0434\u0435\u043b\u044c Spotify,<\/a> \u0441 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u043f\u043e\u043b\u0443\u0447\u0438\u043b \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0438\u0435 \u0437\u0430 \u0441\u0432\u043e\u0439 \u0433\u0438\u0431\u043a\u0438\u0439 \u0438 \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435. \u0412 \u044d\u0442\u043e\u0439 \u0437\u0430\u043f\u0438\u0441\u0438 \u0431\u043b\u043e\u0433\u0430 \u043c\u044b \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c, \u043a\u0430\u043a \u043c\u043e\u0436\u043d\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0441\u0432\u044f\u0437\u0430\u0442\u044c OKR \u0441 \u043c\u043e\u0434\u0435\u043b\u044c\u044e Spotify, \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u044f \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043e\u0431\u0435\u0438\u0445 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440 \u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e\u043c \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u043a\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"understanding-the-spotify-model\" class=\"wp-block-heading\">\u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0438 Spotify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041c\u043e\u0434\u0435\u043b\u044c Spotify \u2014 \u044d\u0442\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443, \u0430\u0432\u0442\u043e\u043d\u043e\u043c\u0438\u0438 \u0438 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u0438. \u041e\u043d\u0430 \u0434\u0435\u043b\u0438\u0442 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043d\u0430 \u043e\u0442\u0440\u044f\u0434\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0430\u0432\u0442\u043e\u043d\u043e\u043c\u043d\u044b\u043c\u0438 \u0438 \u043a\u0440\u043e\u0441\u0441-\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0435\u0434\u0438\u043d\u0438\u0446\u0430\u043c\u0438. \u0417\u0430\u0442\u0435\u043c \u043e\u0442\u0440\u044f\u0434\u044b \u043e\u0431\u044a\u0435\u0434\u0438\u043d\u044f\u044e\u0442\u0441\u044f \u0432 \u043f\u043b\u0435\u043c\u0435\u043d\u0430, \u043a\u0430\u0436\u0434\u043e\u0435 \u0438\u0437 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u043e \u043d\u0430 \u0441\u0432\u043e\u0435\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u0438. \u0412\u043d\u0443\u0442\u0440\u0438 \u043e\u0442\u0440\u044f\u0434\u043e\u0432 \u043b\u044e\u0434\u0438 \u0441\u043e \u0441\u0445\u043e\u0436\u0438\u043c\u0438 \u043d\u0430\u0432\u044b\u043a\u0430\u043c\u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044e\u0442 \u043e\u0442\u0434\u0435\u043b\u0435\u043d\u0438\u044f, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044f \u043e\u0431\u043c\u0435\u043d \u0437\u043d\u0430\u043d\u0438\u044f\u043c\u0438 \u0438 \u0440\u043e\u0441\u0442. \u041d\u0430\u043a\u043e\u043d\u0435\u0446, \u0433\u0438\u043b\u044c\u0434\u0438\u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u043c\u0435\u0436\u0434\u0443 \u043e\u0442\u0440\u044f\u0434\u0430\u043c\u0438 \u0438 \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0441\u0440\u0435\u0434\u0443 \u043d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0442\u0430 \u043c\u043e\u0434\u0435\u043b\u044c \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u043d\u0443\u044e \u043c\u0430\u043d\u0435\u0432\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c,<a href=\"https:\/\/blog.hubspot.com\/service\/team-collaboration\"> \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u043d\u043e\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e<\/a>\u0438 \u043b\u0443\u0447\u0448\u0438\u0439 \u043e\u0431\u043c\u0435\u043d \u0437\u043d\u0430\u043d\u0438\u044f\u043c\u0438. \u0421\u0432\u044f\u0437\u044b\u0432\u0430\u044f OKR \u0441 \u043c\u043e\u0434\u0435\u043b\u044c\u044e Spotify, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u043a\u0443, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430\u0434 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435\u043c \u043e\u0431\u0449\u0438\u0445 \u0446\u0435\u043b\u0435\u0439, \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u044f \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0430\u0432\u0442\u043e\u043d\u043e\u043c\u0438\u044e \u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"defining-specific-okrs\" class=\"wp-block-heading\">\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 OKR<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0426\u0435\u043b\u0438 \u2014 \u044d\u0442\u043e \u0432\u0441\u0435\u043e\u0431\u044a\u0435\u043c\u043b\u044e\u0449\u0438\u0435 \u0446\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044e \u0438\u043b\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0443, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u2014 \u044d\u0442\u043e \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0442 \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441 \u0432 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0438 \u044d\u0442\u0438\u0445 \u0446\u0435\u043b\u0435\u0439. \u041f\u0440\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0438 OKR \u043a\u0440\u0430\u0439\u043d\u0435 \u0432\u0430\u0436\u043d\u043e \u0443\u0431\u0435\u0434\u0438\u0442\u044c\u0441\u044f, \u0447\u0442\u043e \u043e\u043d\u0438 \u044f\u0441\u043d\u044b, \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b \u0438 \u043f\u043e\u0434\u0434\u0430\u044e\u0442\u0441\u044f \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u043e\u0446\u0435\u043d\u043a\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0446\u0435\u043b\u044c \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u00ab\u0423\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432\u00bb. \u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043c\u043e\u0433\u0443\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u0442\u0430\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043a\u0430\u043a \u00ab\u0423\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0438\u043d\u0434\u0435\u043a\u0441\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 10 \u043f\u0443\u043d\u043a\u0442\u043e\u0432\u00bb \u0438\u043b\u0438 \u00ab\u0421\u043e\u043a\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u043e\u0442\u0432\u0435\u0442\u0430 \u0441\u043b\u0443\u0436\u0431\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 20%\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438 \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u043d\u0438\u0438 OKR \u0441 \u043c\u043e\u0434\u0435\u043b\u044c\u044e Spotify \u0432\u0430\u0436\u043d\u043e \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u0442\u044c \u0438\u0445 \u0441 \u043e\u0442\u0440\u044f\u0434\u0430\u043c\u0438 \u0438 \u043e\u0442\u0434\u0435\u043b\u0435\u043d\u0438\u044f\u043c\u0438. \u042d\u0442\u043e \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442, \u0447\u0442\u043e \u043a\u0430\u0436\u0434\u0430\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0438\u043c\u0435\u0435\u0442 \u0447\u0435\u0442\u043a\u0443\u044e \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438 \u043c\u043e\u0436\u0435\u0442 \u0432\u043d\u0435\u0441\u0442\u0438 \u0432\u043a\u043b\u0430\u0434 \u0432 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 OKR.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Unleash the power of OKRs with the beat of the Spotify Model. Discover how to amplify your success and achieve remarkable growth! #OKRs #SpotifyModel #SuccessUnleashed&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"mapping-okrs-to-squads-and-chapters\" class=\"wp-block-heading\">\u0421\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 OKR \u0441 \u043e\u0442\u0440\u044f\u0434\u0430\u043c\u0438 \u0438 \u043e\u0442\u0434\u0435\u043b\u0435\u043d\u0438\u044f\u043c\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0430\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 OKR \u0432 \u043e\u0442\u0440\u044f\u0434\u044b \u0438 \u043e\u0442\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u2014 \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0432\u0430\u0436\u043d\u044b\u0439 \u0448\u0430\u0433 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u044f. \u042d\u0442\u043e \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u0435\u0442, \u0447\u0442\u043e \u043a\u0430\u0436\u0434\u0430\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0437\u043d\u0430\u0435\u0442, \u043a\u0430\u043a \u0435\u0435 \u0440\u0430\u0431\u043e\u0442\u0430 \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044e \u0446\u0435\u043b\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1200\/1*Vp98s6OmGYvJ2Qchj3Re_Q.png\" alt=\"infographics image\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 OKR \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d \u043d\u0430 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0442\u043e Squad, \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0449\u0438\u0439 \u0437\u0430 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0434\u043e\u043b\u0436\u0435\u043d \u0438\u043c\u0435\u0442\u044c \u044d\u0442\u043e \u0432 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435 \u0441\u0432\u043e\u0435\u0433\u043e \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0433\u043e OKR. \u0427\u043b\u0435\u043d\u044b \u043e\u0442\u0434\u0435\u043b\u0435\u043d\u0438\u044f \u0441 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c\u0438 \u043d\u0430\u0432\u044b\u043a\u0430\u043c\u0438, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u0438 \u0441\u043b\u0443\u0436\u0431\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u043b\u0436\u043d\u044b \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u044b\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u0441 \u044d\u0442\u043e\u0439 \u0446\u0435\u043b\u044c\u044e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u0438 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u043c\u043e\u043c\u0435\u043d\u0442\u0430\u043c\u0438, \u043a\u043e\u0433\u0434\u0430 <a href=\"https:\/\/hbr.org\/2020\/12\/use-okrs-to-set-goals-for-teams-not-individuals\">\u043f\u0440\u0438\u0432\u044f\u0437\u043a\u0430 OKR \u043a \u043e\u0442\u0440\u044f\u0434\u0430\u043c<\/a> \u0438 \u0433\u043b\u0430\u0432\u044b. \u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0438 \u0446\u0438\u043a\u043b\u044b \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u043a\u0430\u0436\u0434\u044b\u0439 \u0447\u043b\u0435\u043d \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u0442 \u0441\u0432\u043e\u044e \u0440\u043e\u043b\u044c \u0438 \u0442\u043e, \u043a\u0430\u043a \u043e\u043d\u0430 \u0441\u043e\u043e\u0442\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u0441 \u043e\u0431\u0449\u0435\u0439 \u043a\u0430\u0440\u0442\u0438\u043d\u043e\u0439.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"fostering-collaboration-and-knowledge-sharing-through-guilds\" class=\"wp-block-heading\">\u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0438 \u043e\u0431\u043c\u0435\u043d\u0430 \u0437\u043d\u0430\u043d\u0438\u044f\u043c\u0438 \u0447\u0435\u0440\u0435\u0437 \u0433\u0438\u043b\u044c\u0434\u0438\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0413\u0438\u043b\u044c\u0434\u0438\u0438 \u0438\u0433\u0440\u0430\u044e\u0442 \u0432\u0430\u0436\u043d\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u043c\u043e\u0434\u0435\u043b\u0438 Spotify <a href=\"https:\/\/helpjuice.com\/blog\/cross-team-collaboration\">\u0441\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u044f\u043c\u0438<\/a> \u0438 \u043e\u0431\u043c\u0435\u043d \u0437\u043d\u0430\u043d\u0438\u044f\u043c\u0438 \u0438 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u043c \u043e\u043f\u044b\u0442\u043e\u043c. \u041f\u0440\u0438\u0432\u044f\u0437\u044b\u0432\u0430\u044f OKR \u043a \u043c\u043e\u0434\u0435\u043b\u0438 Spotify, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0413\u0438\u043b\u044c\u0434\u0438\u0438 \u0434\u043b\u044f \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0433\u043e \u0443\u0441\u0438\u043b\u0435\u043d\u0438\u044f \u0441\u0432\u043e\u0435\u0433\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0433\u0438\u043b\u044c\u0434\u0438\u0439 \u043a \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0443 OKR \u043c\u043e\u0436\u0435\u0442 \u0432\u043a\u043b\u044e\u0447\u0430\u0442\u044c \u043e\u0431\u043c\u0435\u043d \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u044f\u043c\u0438 \u043e \u0445\u043e\u0434\u0435 \u0440\u0430\u0431\u043e\u0442, \u043f\u043e\u0438\u0441\u043a \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438 \u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0432 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u043e\u0431\u0449\u0438\u043c OKR. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0433\u0438\u043b\u044c\u0434\u0438\u044f, \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043d\u0430 \u0443\u0441\u043f\u0435\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u044b\u0435 \u0438\u0434\u0435\u0438 \u043e\u0442\u0440\u044f\u0434\u0430\u043c, \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0438\u043c \u043d\u0430\u0434 \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435\u043c \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0420\u0430\u0437\u0432\u0438\u0432\u0430\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0438 \u043e\u0431\u043c\u0435\u043d \u0437\u043d\u0430\u043d\u0438\u044f\u043c\u0438 \u0447\u0435\u0440\u0435\u0437 \u0433\u0438\u043b\u044c\u0434\u0438\u0438, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0435 \u0437\u043d\u0430\u043d\u0438\u044f \u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432 \u0440\u0430\u0437\u043d\u044b\u0445 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u0445, \u0447\u0442\u043e \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u043a \u043b\u0443\u0447\u0448\u0438\u043c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"ensuring-continuous-alignment-and-adaptation\" class=\"wp-block-heading\">\u041e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u0435 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0433\u043e \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OKR \u0438 \u043c\u043e\u0434\u0435\u043b\u044c Spotify \u043d\u0435 \u0441\u0442\u0430\u0442\u0438\u0447\u043d\u044b; \u043e\u043d\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043a \u043c\u0435\u043d\u044f\u044e\u0449\u0438\u043c\u0441\u044f \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u0430\u043c \u0438 \u0440\u044b\u043d\u043e\u0447\u043d\u044b\u043c \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u043c. \u041f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u044b\u0439 \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440 \u0438 \u0438\u0442\u0435\u0440\u0430\u0446\u0438\u044f OKR \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u0444\u043e\u043a\u0443\u0441\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.culturemonkey.io\/employee-engagement\/employee-feedback-loop\/\">\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0438 \u043e\u0431\u0440\u0430\u0442\u043d\u0430\u044f \u0441\u0432\u044f\u0437\u044c<\/a> \u0446\u0435\u043d\u043d\u044b \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0441\u043c\u043e\u0442\u0440\u0430 OKR \u0438 \u0438\u0445 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u0438 \u043f\u0440\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438. \u041f\u0440\u043e\u0432\u043e\u0434\u044f \u043f\u0435\u0440\u0438\u043e\u0434\u0438\u0447\u0435\u0441\u043a\u0438\u0435 <a href=\"https:\/\/medium.com\/earnest-product-management\/how-to-review-okrs-75dd845cd89\">\u041e\u041a\u0420 \u043e\u0431\u0437\u043e\u0440\u044b<\/a>\u043a\u043e\u043c\u0430\u043d\u0434\u044b \u043c\u043e\u0433\u0443\u0442 \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441, \u0432\u044b\u044f\u0432\u043b\u044f\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0438 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0446\u0435\u043b\u0438 \u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u043e\u043e\u0449\u0440\u044f\u0442\u044c \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443 \u043d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u043e\u0439 \u043e\u0446\u0435\u043d\u043a\u0438 \u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u043d\u0438\u044f. \u042d\u0442\u043e \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0434\u043b\u044f \u043e\u0431\u0440\u0430\u0442\u043d\u043e\u0439 \u0441\u0432\u044f\u0437\u0438, \u043f\u043e\u043e\u0449\u0440\u0435\u043d\u0438\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0430 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u0438\u0437\u043d\u0430\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442 OKR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0432\u044f\u0437\u044b\u0432\u0430\u043d\u0438\u0435 OKR \u0441 \u043c\u043e\u0434\u0435\u043b\u044c\u044e Spotify \u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0437\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u043e\u0449\u043d\u0443\u044e \u0441\u0438\u043d\u0435\u0440\u0433\u0438\u044e \u0432\u043d\u0443\u0442\u0440\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439. \u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e, \u043f\u043e\u0434\u043e\u0442\u0447\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u0438 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u043a\u0443, \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u044b\u0432\u0430\u044f OKR \u0441 \u043e\u0442\u0440\u044f\u0434\u0430\u043c\u0438, \u043e\u0442\u0434\u0435\u043b\u0435\u043d\u0438\u044f\u043c\u0438 \u0438 \u0433\u0438\u043b\u044c\u0434\u0438\u044f\u043c\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u043e\u043c\u043d\u0438\u0442\u0435, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 OKR \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b, \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b \u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u044b \u043f\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u0421\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0438\u0445 \u0441 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u043c\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438 \u0438 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0433\u0438\u043b\u044c\u0434\u0438\u0439 \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043c\u043e\u0436\u0435\u0442 \u0443\u0441\u0438\u043b\u0438\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043a\u0430\u043a OKR, \u0442\u0430\u043a \u0438 \u043c\u043e\u0434\u0435\u043b\u0438 Spotify. \u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0435 \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0438\u044f \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u0443\u044e\u0442, \u0447\u0442\u043e \u0446\u0435\u043b\u0438 \u043e\u0441\u0442\u0430\u044e\u0442\u0441\u044f \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0438 \u0434\u043e\u0441\u0442\u0438\u0436\u0438\u043c\u044b\u043c\u0438 \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u043c\u0435\u043d\u044f\u044e\u0449\u0438\u0445\u0441\u044f \u043e\u0431\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u0441\u0442\u0432.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0418\u0442\u0430\u043a, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u0441\u0442\u0430\u0432\u0438\u0442\u0435 \u043b\u0438 \u0432\u044b \u0446\u0435\u043b\u044c\u044e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043b\u044e\u0431\u043e\u0439 \u0434\u0440\u0443\u0433\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u0446\u0435\u043b\u0438, \u0440\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 <a href=\"https:\/\/www.mural.co\/blog\/spotify-okr-planning\">\u041c\u043e\u0434\u0435\u043b\u044c Spotify \u0432 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u0441 OKR.<\/a> \u041e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u0440\u0438\u0442\u043c \u0443\u0441\u043f\u0435\u0445\u0430 \u0438 \u0443\u0441\u0438\u043b\u044c\u0442\u0435 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0441\u0432\u043e\u0435\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h2>Key Takeaways<\/h2>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The spotify model organizes teams into Squads, Chapters, and Guilds to enhance collaboration and agility.<\/li>\n\n\n\n<li>Linking OKRs to the spotify model promotes alignment and helps teams focus on common goals.<\/li>\n\n\n\n<li>Defining clear and specific OKRs ensures measurable progress towards objectives within the spotify model framework.<\/li>\n\n\n\n<li>Guilds facilitate collaboration and knowledge sharing, amplifying the impact of OKRs.<\/li>\n\n\n\n<li>Regular reviews and adaptations of OKRs keep goals relevant and aligned with the dynamic nature of the spotify model.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"wp-block-yoast-seo-estimated-reading-time yoast-reading-time__wrapper\"><span class=\"yoast-reading-time__icon\"><svg aria-hidden=\"true\" focusable=\"false\" data-icon=\"clock\" width=\"20\" height=\"20\" fill=\"none\" stroke=\"currentColor\" style=\"display:inline-block;vertical-align:-0.1em\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8v4l3 3m6-3a9 9 0 11-18 0 9 9 0 0118 0z\"><\/path><\/svg><\/span><span class=\"yoast-reading-time__spacer\" style=\"display:inline-block;width:1em\"><\/span><span class=\"yoast-reading-time__descriptive-text\">Estimated reading time: <\/span><span class=\"yoast-reading-time__reading-time\">5<\/span><span class=\"yoast-reading-time__time-unit\"> \u043c\u0438\u043d\u0443\u0442<\/span><\/p>\n\n\n<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/okrinstitute.org\/ru\/\">\u0414\u043e\u043c<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">\u0423\u0441\u0438\u043b\u0435\u043d\u0438\u0435 \u0432\u0430\u0448\u0438\u0445 OKR \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043c\u043e\u0434\u0435\u043b\u0438 Spotify<\/span><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the secret behind Spotify&#8217;s success in achieving goals and skyrocket your OKRs with their groundbreaking tactics. Table of Contents Objectives and Key Results (OKRs) have become popular for setting goals and measuring organisational progress. The Spotify model, on the other hand, has gained recognition for its agile and collaborative approach to organizational structure. 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