{"id":48697,"date":"2024-03-19T11:21:59","date_gmt":"2024-03-19T11:21:59","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=48697"},"modified":"2024-05-20T04:04:32","modified_gmt":"2024-05-20T04:04:32","slug":"strategy-demystified-with-alex-smith","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/pt\/strategy-demystified-with-alex-smith\/","title":{"rendered":"Estrat\u00e9gia DESMISTIFICADA com Alex Smith"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color has-link-color has-large-font-size wp-elements-9db40fae9447ea2d1620dd5082460b03\">Estrat\u00e9gia desmistificada com Alex Smith<\/h3>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d280092c\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"651\" data-id=\"48763\" 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xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-7b23d524\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/telegram.me\/share\/url?url=\" tabindex=\"0\" role=\"button\" aria-label=\"telegrama\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 496 512\"><path d=\"M248 8C111 8 0 119 0 256S111 504 248 504 496 392.1 496 256 384.1 8 248 8zM362.1 176.7c-3.732 39.22-19.88 134.4-28.1 178.3-3.476 18.58-10.32 24.82-16.95 25.42-14.4 1.326-25.34-9.517-39.29-18.66-21.83-14.31-34.16-23.22-55.35-37.18-24.49-16.14-8.612-25 5.342-39.5 3.652-3.793 67.11-61.51 68.33-66.75 .153-.655 .3-3.1-1.154-4.384s-3.59-.849-5.135-.5q-3.283 .746-104.6 69.14-14.85 10.19-26.89 9.934c-8.855-.191-25.89-5.006-38.55-9.123-15.53-5.048-27.88-7.717-26.8-16.29q.84-6.7 18.45-13.7 108.4-47.25 144.6-62.3c68.87-28.65 83.18-33.62 92.51-33.79 2.052-.034 6.639 .474 9.61 2.885a10.45 10.45 0 0 1 3.53 6.716A43.76 43.76 0 0 1 362.1 176.7z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-deaaa0db\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"Facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M279.1 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.4 0 225.4 0c-73.22 0-121.1 44.38-121.1 124.7v70.62H22.89V288h81.39v224h100.2V288z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-4000bbc9\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"Twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.4 151.7c.325 4.548 .325 9.097 .325 13.65 0 138.7-105.6 298.6-298.6 298.6-59.45 0-114.7-17.22-161.1-47.11 8.447 .974 16.57 1.299 25.34 1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 27.61-3.573-48.08-9.747-84.14-51.98-84.14-102.1v-1.299c13.97 7.797 30.21 12.67 47.43 13.32-28.26-18.84-46.78-51.01-46.78-87.39 0-19.49 5.197-37.36 14.29-52.95 51.65 63.67 129.3 105.3 216.4 109.8-1.624-7.797-2.599-15.92-2.599-24.04 0-57.83 46.78-104.9 104.9-104.9 30.21 0 57.5 12.67 76.67 33.14 23.72-4.548 46.46-13.32 66.6-25.34-7.798 24.37-24.37 44.83-46.13 57.83 21.12-2.273 41.58-8.122 60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-75d4503a\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Uma introdu\u00e7\u00e3o a <a href=\"https:\/\/www.linkedin.com\/in\/alex-m-h-smith\/overlay\/about-this-profile\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BwT2Ll8COTu%2B22G3fHuqavg%3D%3D\">Alex Smith<\/a><\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Alex Smith estava em um ambiente de ag\u00eancia de publicidade pequena e empreendedora, onde as ideias podiam ser compartilhadas livremente. Muitas ag\u00eancias tinham uma fun\u00e7\u00e3o estrat\u00e9gica, mas a ag\u00eancia de publicidade dele n\u00e3o. Com o tempo, Alex ficou sabendo do fato de que ag\u00eancias maiores faziam estrat\u00e9gias \u2013 uma racionaliza\u00e7\u00e3o do trabalho de campanha que estavam fazendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex sugeriu ao chefe que criassem um departamento de estrat\u00e9gia e que ele pudesse administr\u00e1-lo. Ele aceitou a ideia e logo Alex estava comandando o departamento de estrat\u00e9gia e foi inventando \u00e0 medida que avan\u00e7ava, j\u00e1 que n\u00e3o tinha experi\u00eancia ou forma\u00e7\u00e3o anterior em estrat\u00e9gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, ficou claro que o que ele estava fazendo estava funcionando, considerando que a m\u00e9trica da \u201ctaxa de vit\u00f3rias\u201d para seus arremessos estava melhorando enormemente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele percebeu que \u00e0s vezes aparecia um \u201cgrande cliente\u201d onde era necess\u00e1rio muito pouco \u201ctruque\u201d ou contribui\u00e7\u00e3o criativa para vender seus produtos, porque eles j\u00e1 eram excelentes no que faziam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex ponderou que seria legal ajudar as empresas mais \u201cfalhas\u201d a serem mais parecidas com aquelas empresas que sabiam exatamente o que estavam fazendo. Ele desenvolveu suas teorias sobre o que as grandes empresas estavam fazendo para se diferenciar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O ponto problem\u00e1tico<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao vender trabalho estrat\u00e9gico, voc\u00ea aprende que a maioria das empresas n\u00e3o tem uma estrat\u00e9gia. Eles n\u00e3o t\u00eam um plano porque nem sequer lhes passa pela cabe\u00e7a \u2013 eles n\u00e3o sabem o que n\u00e3o sabem. Isso significa que \u00e9 complicado vender trabalho estrat\u00e9gico porque ningu\u00e9m est\u00e1 comprando por ele. Geralmente, voc\u00ea est\u00e1 vendendo algo que ningu\u00e9m deseja, porque ningu\u00e9m sabe que isso est\u00e1 faltando em seus neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de Alex para sua empresa,<a href=\"https:\/\/basicarts.org\/\"> <strong>Artes B\u00e1sicas<\/strong>,<\/a> \u00e9, portanto, altamente educativo, pois muito poucas empresas entendem o que \u00e9 estrat\u00e9gia. Suas postagens simples, mas divertidas e esclarecedoras no LinkedIn exemplificam seus esfor\u00e7os para desmistificar a estrat\u00e9gia e como as empresas podem parar de competir e criar seu caminho \u00fanico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 <a href=\"https:\/\/hbr.org\/1996\/11\/what-is-strategy\">estrat\u00e9gia?<\/a><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como l\u00edder inovador, segundo Alex, voc\u00ea n\u00e3o inventa o que \u00e9 estrat\u00e9gia, nem como faz\u00ea-la. Ele concorda com a defini\u00e7\u00e3o de estrat\u00e9gia da Harvard Business Review: \u201cDiferen\u00e7as significativas em rela\u00e7\u00e3o \u00e0 concorr\u00eancia que voc\u00ea pode preservar\u201d. \u00c9 algo est\u00e1tico e imut\u00e1vel. No entanto, \u00e9 tudo uma quest\u00e3o de como voc\u00ea entende e se envolve com isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por alguma raz\u00e3o, as empresas com um volume de neg\u00f3cios inferior, digamos, a $500 milh\u00f5es, n\u00e3o t\u00eam uma estrat\u00e9gia, pois interpretam a abordagem estrat\u00e9gica das grandes organiza\u00e7\u00f5es como uma teoria puramente de gest\u00e3o, com pouca ou nenhuma implica\u00e7\u00e3o pr\u00e1tica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se n\u00e3o se puder dar ao luxo de contratar empresas como a McKinsey, que segue uma forma particular de pensar em torno da estrat\u00e9gia, a alternativa a esse pensamento \u00e9 n\u00e3o pensar de todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex usou o seguinte exemplo para ilustrar o conceito: &#039;Ou voc\u00ea \u00e9 a Shell realizando algum trabalho formal de estrat\u00e9gia ou \u00e9 outra empresa que n\u00e3o faz absolutamente nada.&#039;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu trabalho responde \u00e0 pergunta: Como podemos falar sobre isso e fazer isso de forma que voc\u00ea n\u00e3o precise estar no &#039;universo Harvard ou Mckinsey&#039; para jogar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em primeiro lugar, tudo depende de como voc\u00ea articula isso \u2013 falar sobre isso de uma forma f\u00e1cil de entender e agrad\u00e1vel. A forma como Alex fala com as pessoas sobre estrat\u00e9gia \u00e9 dizer que:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem que encontrar uma maneira de vender algo para as pessoas que elas desejam. Tamb\u00e9m deve ser algo que eles n\u00e3o conseguir\u00e3o em nenhum outro lugar, e esse \u00e9 o enigma a ser resolvido. Se voc\u00ea resolver esse enigma, ganhar\u00e1 dinheiro automaticamente e vencer\u00e1 o jogo. Articular desta forma torna-o mais acess\u00edvel, e agora voc\u00ea tem algo tang\u00edvel para trabalhar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se abre essa possibilidade democr\u00e1tica de articul\u00e1-la de forma simples e, em segundo lugar, abre-se a possibilidade de poder gerir a estrat\u00e9gia de uma forma informal e com poucos recursos, as empresas mais pequenas t\u00eam uma abordagem imediata e accion\u00e1vel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>ESTRAT\u00c9GIA COMO FERRAMENTA MOTIVATIVA<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alex chama a estrat\u00e9gia de \u201cesporte amador\u201d, j\u00e1 que os maiores estrategistas da hist\u00f3ria n\u00e3o tinham qualifica\u00e7\u00e3o formal em estrat\u00e9gia. Ele v\u00ea a primeira responsabilidade da estrat\u00e9gia como uma ferramenta motivacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente de qu\u00e3o inteligente seja uma estrat\u00e9gia, ela ser\u00e1 in\u00fatil se n\u00e3o for executada; portanto, um plano deve preparar o seu caminho para ser executado sendo inspirador, compreendido, excitante e usado como uma ferramenta motivacional. Muita resist\u00eancia \u00e0 estrat\u00e9gia vem do fato de a estrat\u00e9gia ser chata. O fato de uma determinada estrat\u00e9gia ser estimulante fornece uma pista de que nela existe um insight que pode ser altamente eficaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de a estrat\u00e9gia ser uma ferramenta motivacional, ela tamb\u00e9m \u00e9 uma ferramenta de lideran\u00e7a. Portanto, voc\u00ea deve estar atento \u00e0 forma como apresenta a abordagem ao p\u00fablico que a recebe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex aconselha que voc\u00ea n\u00e3o deve ver a estrat\u00e9gia como uma afirma\u00e7\u00e3o, mas sim como um argumento. Um documento de estrat\u00e9gia deveria apresentar o argumento que explica por que faremos isto. Dessa forma, n\u00e3o se apresenta como uma ordem executiva. Em vez disso, voc\u00ea est\u00e1 defendendo uma estrat\u00e9gia espec\u00edfica e desmistificando-a. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode simplesmente armar seu pessoal com o argumento da estrat\u00e9gia, em vez de dizer-lhes o que \u00e9 e o que fazer. Armar o seu pessoal com um argumento para uma estrat\u00e9gia permite-lhes torn\u00e1-la sua. Eles podem possuir a narrativa da estrat\u00e9gia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex encerrou a entrevista com boas not\u00edcias \u2013 uma estrat\u00e9gia n\u00e3o \u00e9 algo que voc\u00ea precisa criar. Em vez disso, \u00e9 um processo de descoberta sempre latente no neg\u00f3cio. Voc\u00ea descobre que a coisa j\u00e1 lhe d\u00e1 vantagem e ent\u00e3o dobra a aposta e come\u00e7a a fazer isso de forma agressiva.<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Perguntas frequentes (FAQ)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que inspirou Alex Smith a criar um departamento de estrat\u00e9gia em sua ag\u00eancia de publicidade?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex Smith foi inspirado a criar um departamento de estrat\u00e9gia depois de observar que ag\u00eancias maiores tinham fun\u00e7\u00f5es estrat\u00e9gicas que racionalizavam o seu trabalho de campanha. Ele acreditava que implementar uma fun\u00e7\u00e3o semelhante em sua ag\u00eancia melhoraria a taxa de vit\u00f3rias nos argumentos de venda e a efic\u00e1cia geral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Como Alex Smith define estrat\u00e9gia e por que ela \u00e9 importante para as pequenas empresas?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex Smith se alinha com a defini\u00e7\u00e3o de estrat\u00e9gia da Harvard Business Review: \u201cDiferen\u00e7as significativas em rela\u00e7\u00e3o \u00e0 concorr\u00eancia que voc\u00ea pode preservar\u201d. Ele enfatiza que a estrat\u00e9gia \u00e9 crucial para as pequenas empresas, pois as ajuda a se diferenciarem e a criarem um caminho \u00fanico, tornando-as mais competitivas e bem-sucedidas em seus mercados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que muitas empresas carecem de uma estrat\u00e9gia formal, segundo Alex Smith?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas empresas, especialmente aquelas com volumes de neg\u00f3cios inferiores a $500 milh\u00f5es, carecem de uma estrat\u00e9gia formal porque percebem a estrat\u00e9gia como uma teoria de gest\u00e3o complexa com pouca aplica\u00e7\u00e3o pr\u00e1tica. Ou n\u00e3o podem dar-se ao luxo de contratar grandes empresas de consultoria como a McKinsey ou compreendem mal a import\u00e2ncia e a aplicabilidade do conceito \u00e0s suas opera\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Como podem as pequenas empresas desenvolver e implementar estrat\u00e9gias eficazes sem recursos extensos?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alex Smith sugere que as pequenas empresas podem desenvolver e implementar estrat\u00e9gias eficazes, articulando-as de uma forma simples, compreens\u00edvel e agrad\u00e1vel. Ao tornar a estrat\u00e9gia acess\u00edvel e menos intensiva em recursos, as empresas podem criar planos acion\u00e1veis e motivacionais que impulsionam o sucesso sem a necessidade de recursos extensos ou qualifica\u00e7\u00f5es formais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qual o papel da estrat\u00e9gia como ferramenta motivacional e de lideran\u00e7a em uma empresa?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A estrat\u00e9gia serve tanto como ferramenta motivacional quanto de lideran\u00e7a. Segundo Alex, uma estrat\u00e9gia deve ser inspiradora, estimulante e compreendida para ser eficaz. Apresentar a estrat\u00e9gia como um argumento em vez de uma declara\u00e7\u00e3o permite que os funcion\u00e1rios se apropriem da narrativa e se tornem mais engajados na execu\u00e7\u00e3o do plano. Essa abordagem ajuda a desmistificar a estrat\u00e9gia e a torna uma ferramenta poderosa para impulsionar o sucesso dos neg\u00f3cios.<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-192x192.png 2x\" alt=\"Dirk Coetsee\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Nome do autor:<\/p><p class=\"wp-block-post-author__name\">Dirk Coetsee<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Diretor de Desenvolvimento de Talentos do Instituto OKR<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p 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91.64 86.08 166.7 177.6 178.9c53.8 7.189 104.3-6.236 144.7-33.46l119.7 119.7c15.62 15.62 40.95 15.62 56.57 0C515.9 484.7 515.9 459.3 500.3 443.7zM79.1 208c0-70.58 57.42-128 128-128s128 57.42 128 128c0 70.58-57.42 128-128 128S79.1 278.6 79.1 208z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2646,"featured_media":48764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Coetsee","author_link":"https:\/\/okrinstitute.org\/pt\/author\/dirkc\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/okrinstitute.org\/pt\/category\/general\/\" rel=\"category tag\">General<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategy demystified with Alex Smith<\/title>\n<meta name=\"description\" content=\"Strategy demystified with Alex Smith. 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