{"id":48608,"date":"2024-03-11T06:40:26","date_gmt":"2024-03-11T06:40:26","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=48608"},"modified":"2024-05-20T04:06:06","modified_gmt":"2024-05-20T04:06:06","slug":"value-creation-in-business-strategy","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/pt\/value-creation-in-business-strategy\/","title":{"rendered":"Cria\u00e7\u00e3o de valor na estrat\u00e9gia empresarial"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color has-link-color has-large-font-size wp-elements-1c2c32019267f4a95b22b5a25f1f9754\">Cria\u00e7\u00e3o de valor na estrat\u00e9gia empresarial<\/h3>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d280092c\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"651\" data-id=\"48628\" 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aria-label=\"Whatsapp\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-7b23d524\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/telegram.me\/share\/url?url=\" tabindex=\"0\" role=\"button\" aria-label=\"telegrama\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 496 512\"><path d=\"M248 8C111 8 0 119 0 256S111 504 248 504 496 392.1 496 256 384.1 8 248 8zM362.1 176.7c-3.732 39.22-19.88 134.4-28.1 178.3-3.476 18.58-10.32 24.82-16.95 25.42-14.4 1.326-25.34-9.517-39.29-18.66-21.83-14.31-34.16-23.22-55.35-37.18-24.49-16.14-8.612-25 5.342-39.5 3.652-3.793 67.11-61.51 68.33-66.75 .153-.655 .3-3.1-1.154-4.384s-3.59-.849-5.135-.5q-3.283 .746-104.6 69.14-14.85 10.19-26.89 9.934c-8.855-.191-25.89-5.006-38.55-9.123-15.53-5.048-27.88-7.717-26.8-16.29q.84-6.7 18.45-13.7 108.4-47.25 144.6-62.3c68.87-28.65 83.18-33.62 92.51-33.79 2.052-.034 6.639 .474 9.61 2.885a10.45 10.45 0 0 1 3.53 6.716A43.76 43.76 0 0 1 362.1 176.7z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-deaaa0db\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"Facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M279.1 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.4 0 225.4 0c-73.22 0-121.1 44.38-121.1 124.7v70.62H22.89V288h81.39v224h100.2V288z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-4000bbc9\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"Twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.4 151.7c.325 4.548 .325 9.097 .325 13.65 0 138.7-105.6 298.6-298.6 298.6-59.45 0-114.7-17.22-161.1-47.11 8.447 .974 16.57 1.299 25.34 1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 27.61-3.573-48.08-9.747-84.14-51.98-84.14-102.1v-1.299c13.97 7.797 30.21 12.67 47.43 13.32-28.26-18.84-46.78-51.01-46.78-87.39 0-19.49 5.197-37.36 14.29-52.95 51.65 63.67 129.3 105.3 216.4 109.8-1.624-7.797-2.599-15.92-2.599-24.04 0-57.83 46.78-104.9 104.9-104.9 30.21 0 57.5 12.67 76.67 33.14 23.72-4.548 46.46-13.32 66.6-25.34-7.798 24.37-24.37 44.83-46.13 57.83 21.12-2.273 41.58-8.122 60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-75d4503a\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No cen\u00e1rio empresarial em constante evolu\u00e7\u00e3o, a cria\u00e7\u00e3o de valor \u00e9 o objetivo primordial para as empresas que almejam o sucesso a longo prazo. Este valor \u00e9 visto nos lucros obtidos e nos benef\u00edcios proporcionados aos clientes, nas oportunidades dispon\u00edveis para os funcion\u00e1rios e no impacto nas partes interessadas mais amplas. Este artigo investiga profundamente a cria\u00e7\u00e3o de valor dentro <a href=\"https:\/\/online.york.ac.uk\/what-is-a-business-strategy\/\">estrat\u00e9gia de neg\u00f3cio<\/a>, examinando como as empresas podem navegar e aproveitar esse processo vital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introdu\u00e7\u00e3o \u00e0 Cria\u00e7\u00e3o de Valor e Estrat\u00e9gia de Neg\u00f3cios<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em sua ess\u00eancia, a estrat\u00e9gia nos neg\u00f3cios consiste em prever o futuro e planej\u00e1-lo para criar o m\u00e1ximo valor. Isto envolve uma combina\u00e7\u00e3o din\u00e2mica de a\u00e7\u00f5es destinadas a aumentar o valor entregue aos clientes, criar um ambiente estimulante e gratificante para os funcion\u00e1rios e garantir uma margem de lucro sustent\u00e1vel para a empresa. A cria\u00e7\u00e3o de valor \u00e9 o eixo de uma estrat\u00e9gia empresarial de sucesso, determinando a sua capacidade de se destacar no mercado competitivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Compreendendo a disposi\u00e7\u00e3o de pagar versus a disposi\u00e7\u00e3o de vender<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O conceito de cria\u00e7\u00e3o de valor gira em torno de dois fatores cr\u00edticos: a disposi\u00e7\u00e3o dos clientes em pagar e a disposi\u00e7\u00e3o dos funcion\u00e1rios em vender o seu trabalho. A disposi\u00e7\u00e3o a pagar reflete o valor m\u00e1ximo que os clientes est\u00e3o dispostos a gastar em um produto ou servi\u00e7o, evidenciando o valor percebido. Por outro lado, a disposi\u00e7\u00e3o para vender representa o valor mais baixo que os funcion\u00e1rios aceitam como remunera\u00e7\u00e3o pelo seu trabalho. A disparidade entre esses valores e o pre\u00e7o ou remunera\u00e7\u00e3o real ilustra o valor criado, que \u00e9 distribu\u00eddo entre clientes, funcion\u00e1rios e empresa. Melhorar a qualidade dos produtos ou servi\u00e7os, introduzir ofertas complementares e aproveitar os efeitos de rede pode aumentar significativamente a disposi\u00e7\u00e3o de pagar do cliente. Entretanto, tornar os empregos mais atraentes ou oferecer sal\u00e1rios mais elevados pode diminuir a vontade de vender, criando valor adicional para a empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Abordagens estrat\u00e9gicas para aumentar o valor para as partes interessadas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para aumentar o valor para as partes interessadas, as empresas devem concentrar-se em iniciativas estrat\u00e9gicas que melhorem a qualidade das suas ofertas e tornem o seu ambiente de trabalho mais atraente. Isso pode envolver investimentos no desenvolvimento de produtos, melhoria do atendimento ao cliente e programas de treinamento de funcion\u00e1rios. Criar uma cultura que <a href=\"https:\/\/www.forbes.com\/sites\/paycom\/2017\/03\/09\/are-employee-engagement-and-employee-motivation-the-same-thing\/?sh=1b04a3f32933\">motiva e envolve os funcion\u00e1rios<\/a> tamb\u00e9m pode levar a ideias inovadoras que melhorem ainda mais a cria\u00e7\u00e3o de valor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estudo de caso: transforma\u00e7\u00e3o estrat\u00e9gica da Best Buy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo brilhante de transforma\u00e7\u00e3o estrat\u00e9gica impulsionada pela cria\u00e7\u00e3o de valor \u00e9 a Best Buy. Confrontada com a feroz concorr\u00eancia online, a Best Buy reinventou o seu modelo de neg\u00f3cio para aumentar a disponibilidade dos clientes para pagar e reduzir os custos operacionais. Ao otimizar o layout das lojas, melhorar o conhecimento dos funcion\u00e1rios sobre os produtos e implementar experi\u00eancias de loja em loja com os principais fornecedores de tecnologia, a Best Buy criou um ambiente de compras mais atraente. Esse piv\u00f4 estrat\u00e9gico melhorou a experi\u00eancia do cliente e refor\u00e7ou a lucratividade e o envolvimento dos funcion\u00e1rios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Passos pr\u00e1ticos para as empresas melhorarem a cria\u00e7\u00e3o de valor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1rias medidas pr\u00e1ticas podem ser tomadas para as empresas que pretendam refor\u00e7ar a sua cria\u00e7\u00e3o de valor. Em primeiro lugar, \u00e9 fundamental compreender a sua base de clientes e inovar continuamente de acordo com as suas necessidades. Em segundo lugar, investir nos seus colaboradores atrav\u00e9s do desenvolvimento profissional e <a href=\"https:\/\/www.vu.edu.au\/about-vu\/news-events\/study-space\/how-to-create-a-positive-work-environment\">criando uma cultura de trabalho positiva<\/a> pode reduzir a rotatividade e aumentar a produtividade. Em terceiro lugar, aproveitar a tecnologia para melhorar a efici\u00eancia operacional e o envolvimento do cliente pode aumentar o valor. Por \u00faltimo, abra\u00e7ar uma cultura de melhoria cont\u00ednua e estar aberto a piv\u00f4s estrat\u00e9gicos baseados no feedback do mercado pode sustentar o crescimento a longo prazo e a cria\u00e7\u00e3o de valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concluindo, o foco estrat\u00e9gico na cria\u00e7\u00e3o de valor \u00e9 indispens\u00e1vel para os neg\u00f3cios que buscam durabilidade e sucesso no atual cen\u00e1rio competitivo. Atrav\u00e9s da compreens\u00e3o e implementa\u00e7\u00e3o de estrat\u00e9gias orientadas para aumentar o valor para clientes, funcion\u00e1rios e outras partes interessadas, as empresas podem garantir a sua relev\u00e2ncia e rentabilidade cont\u00ednuas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Perguntas frequentes<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">O que \u00e9 cria\u00e7\u00e3o de valor na estrat\u00e9gia de neg\u00f3cios?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A cria\u00e7\u00e3o de valor na estrat\u00e9gia de neg\u00f3cios refere-se ao processo de aumentar o valor de uma empresa, aumentando os benef\u00edcios oferecidos aos clientes, funcion\u00e1rios e outras partes interessadas. Isso envolve uma s\u00e9rie de a\u00e7\u00f5es estrat\u00e9gicas que visam entregar produtos e servi\u00e7os superiores, criar um ambiente de trabalho envolvente e gratificante e garantir rentabilidade sustent\u00e1vel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Como a disposi\u00e7\u00e3o para pagar e a disposi\u00e7\u00e3o para vender impactam a cria\u00e7\u00e3o de valor?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A disposi\u00e7\u00e3o a pagar \u00e9 o valor m\u00e1ximo que os clientes est\u00e3o dispostos a gastar em um produto ou servi\u00e7o, indicando seu valor percebido. A disposi\u00e7\u00e3o para vender \u00e9 a remunera\u00e7\u00e3o m\u00ednima que os funcion\u00e1rios aceitam pelo seu trabalho. A diferen\u00e7a entre esses valores e os pre\u00e7os ou sal\u00e1rios reais representa o valor criado, distribu\u00eddo entre clientes, funcion\u00e1rios e a empresa. Melhorar a qualidade dos produtos e criar condi\u00e7\u00f5es de trabalho atraentes pode aumentar este valor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Que abordagens estrat\u00e9gicas as empresas podem usar para aumentar o valor para as partes interessadas?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As empresas podem aumentar o valor para as partes interessadas ao:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investir no desenvolvimento de produtos e melhorias no atendimento ao cliente.<\/li>\n\n\n\n<li>Oferecer programas de treinamento de funcion\u00e1rios e criar uma cultura de trabalho positiva.<\/li>\n\n\n\n<li>Aproveitar a tecnologia para aumentar a efici\u00eancia operacional e o envolvimento do cliente.<\/li>\n\n\n\n<li>Inovar continuamente com base no feedback dos clientes e nas tend\u00eancias do mercado.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Voc\u00ea pode fornecer um exemplo de empresa que cria valor com sucesso por meio da transforma\u00e7\u00e3o estrat\u00e9gica?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo not\u00e1vel \u00e9 a Best Buy. Enfrentando intensa concorr\u00eancia online, a Best Buy transformou seu modelo de neg\u00f3cios otimizando o layout das lojas, aprimorando o conhecimento dos produtos pelos funcion\u00e1rios e implementando experi\u00eancias de loja em loja com os principais fornecedores de tecnologia. Essas iniciativas aumentaram a disposi\u00e7\u00e3o dos clientes em pagar, reduziram os custos operacionais e impulsionaram o envolvimento e a lucratividade dos funcion\u00e1rios.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Que medidas pr\u00e1ticas podem as empresas tomar para melhorar a cria\u00e7\u00e3o de valor?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Para aumentar a cria\u00e7\u00e3o de valor, as empresas podem:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Entenda sua base de clientes e inove com base em suas necessidades.<\/li>\n\n\n\n<li>Invista no desenvolvimento dos funcion\u00e1rios e crie uma cultura de trabalho positiva.<\/li>\n\n\n\n<li>Use a tecnologia para melhorar a efici\u00eancia operacional e o envolvimento do cliente.<\/li>\n\n\n\n<li>Abrace a melhoria cont\u00ednua e adapte-se ao feedback do mercado para obter crescimento sustentado e relev\u00e2ncia.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-300x300.png 2x\" alt=\"Dirk Schmellenkamp\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Nome do autor:<\/p><p class=\"wp-block-post-author__name\">Dirk Schmellenkamp<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">CEO do Instituto OKR<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Cursos Relacionados<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-1a5afb\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/pt\/courses\/okr-foundation\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2016\/12\/okr-foundation.webp\" alt=\"OKR Foundation Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/pt\/courses\/okr-foundation\/\">Curso B\u00e1sico de OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/pt\/courses\/okr-practitioner-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/practitioner-course.png\" alt=\"OKR Practitioner Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/pt\/courses\/okr-practitioner-course\/\">Curso de OKR Practitioner<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/pt\/courses\/okr-leadership-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/08\/okr-leader.png\" alt=\"OKR Leadership Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/pt\/courses\/okr-leadership-course\/\">Curso de Lideran\u00e7a OKR<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"recent-post 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qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/pt\/okrs-to-accelerate-business-strategies\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/meeting3.jpg\" alt=\"OKRs to Accelerate Business Strategies\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/pt\/okrs-to-accelerate-business-strategies\/\">OKRs para acelerar as estrat\u00e9gias de neg\u00f3cios<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/pt\/sustainable-okr-enablement-in-your-organization\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2026\/03\/2.png\" alt=\"Sustainable OKR Enablement in Your Organization\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/pt\/sustainable-okr-enablement-in-your-organization\/\">Implementa\u00e7\u00e3o sustent\u00e1vel de OKRs na sua organiza\u00e7\u00e3o<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/pt\/overcoming-roadblocks-in-organization-wide-implementation\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/11\/Blog-69-2.png\" alt=\"OVERCOMING ROADBLOCKS IN ORGANIZATION-WIDE OKR IMPLEMENTATION\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/pt\/overcoming-roadblocks-in-organization-wide-implementation\/\">SUPERANDO BLOCOS DE ESTRADA NA IMPLEMENTA\u00c7\u00c3O DO OKR EM TODA A ORGANIZA\u00c7\u00c3O<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Tag<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR Coaching<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR Coach<\/p>\n\n\n\n<div class=\"wp-block-uagb-wp-search uagb-wp-search__outer-wrap uagb-block-e757e23a uagb-layout-input-button\"><form class=\"uagb-search-wrapper\" role=\"search\" action=\"https:\/\/okrinstitute.org\/pt\/\" method=\"get\" data-trp-original-action=\"https:\/\/okrinstitute.org\"><div class=\"uagb-search-form__container\" role=\"tablist\"><input placeholder=\"Procurar\" class=\"uagb-search-form__input\" type=\"search\" name=\"s\" title=\"Procurar\"\/><button class=\"uagb-search-submit\" type=\"submit\"><span class=\"uagb-wp-search-button-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M500.3 443.7l-119.7-119.7c27.22-40.41 40.65-90.9 33.46-144.7C401.8 87.79 326.8 13.32 235.2 1.723C99.01-15.51-15.51 99.01 1.724 235.2c11.6 91.64 86.08 166.7 177.6 178.9c53.8 7.189 104.3-6.236 144.7-33.46l119.7 119.7c15.62 15.62 40.95 15.62 56.57 0C515.9 484.7 515.9 459.3 500.3 443.7zM79.1 208c0-70.58 57.42-128 128-128s128 57.42 128 128c0 70.58-57.42 128-128 128S79.1 278.6 79.1 208z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":48627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[89,22,95,21,97,96],"class_list":["post-48608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-framework","tag-key-result","tag-leading","tag-objective","tag-progressive","tag-success-measurement"],"qubely_featured_image_url":{"full":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"portraits":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-540x320.png",540,320,true],"thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-150x150.png",150,150,true],"medium":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-300x200.png",300,200,true],"medium_large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-768x512.png",768,512,true],"large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"1536x1536":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"2048x2048":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"trp-custom-language-flag":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-18x12.png",18,12,true],"qubely_landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"qubely_portrait":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-540x320.png",540,320,true],"qubely_thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-140x100.png",140,100,true]},"qubely_author":{"display_name":"Dirk Schmellenkamp","author_link":"https:\/\/okrinstitute.org\/pt\/author\/dirk\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/okrinstitute.org\/pt\/category\/general\/\" rel=\"category tag\">General<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Value Creation in Business Strategy<\/title>\n<meta name=\"description\" content=\"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okrinstitute.org\/pt\/value-creation-in-business-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" 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