{"id":38751,"date":"2022-10-21T07:52:05","date_gmt":"2022-10-21T07:52:05","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=38751"},"modified":"2023-10-25T02:49:46","modified_gmt":"2023-10-25T02:49:46","slug":"how-to-create-sales-champions-through-objectives-and-key-results","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/pt\/how-to-create-sales-champions-through-objectives-and-key-results\/","title":{"rendered":"Como criar campe\u00f5es de vendas por meio de objetivos e resultados-chave"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color\" id=\"h-how-to-create-sales-champions-through-objectives-and-key-results\">Como criar campe\u00f5es de vendas por meio de objetivos e resultados-chave<\/h2>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-76d9ed4d\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-border post-image\"><a href=\"https:\/\/okrinstitute.org\/pt\/how-to-create-sales-champions-through-objectives-and-key-results\/prize-pool-concept-vector-illustration\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" data-id=\"47111\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/10\/19197487-edited-scaled.jpg\" alt=\"\" class=\"wp-image-47111\" style=\"border-radius:10px\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/10\/19197487-edited-scaled.jpg 2560w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/10\/19197487-edited-300x169.jpg 300w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/10\/19197487-edited-1024x576.jpg 1024w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/10\/19197487-edited-768x432.jpg 768w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/10\/19197487-edited-1536x864.jpg 1536w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/10\/19197487-edited-2048x1152.jpg 2048w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/10\/19197487-edited-18x10.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption class=\"wp-element-caption\">OKRs e campe\u00f5es de vendas<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-cdc802e0\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-3171ee4b\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/api.whatsapp.com\/send?text=\" tabindex=\"0\" role=\"button\" aria-label=\"Whatsapp\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-acf33684\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/telegram.me\/share\/url?url=\" tabindex=\"0\" role=\"button\" aria-label=\"telegrama\"><span 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data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"Facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M279.1 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.4 0 225.4 0c-73.22 0-121.1 44.38-121.1 124.7v70.62H22.89V288h81.39v224h100.2V288z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-4795c1a5\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"Twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.4 151.7c.325 4.548 .325 9.097 .325 13.65 0 138.7-105.6 298.6-298.6 298.6-59.45 0-114.7-17.22-161.1-47.11 8.447 .974 16.57 1.299 25.34 1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 27.61-3.573-48.08-9.747-84.14-51.98-84.14-102.1v-1.299c13.97 7.797 30.21 12.67 47.43 13.32-28.26-18.84-46.78-51.01-46.78-87.39 0-19.49 5.197-37.36 14.29-52.95 51.65 63.67 129.3 105.3 216.4 109.8-1.624-7.797-2.599-15.92-2.599-24.04 0-57.83 46.78-104.9 104.9-104.9 30.21 0 57.5 12.67 76.67 33.14 23.72-4.548 46.46-13.32 66.6-25.34-7.798 24.37-24.37 44.83-46.13 57.83 21.12-2.273 41.58-8.122 60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-fc88743c\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Como se tornar um campe\u00e3o de vendas por meio de objetivos e resultados-chave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para <a href=\"https:\/\/acquirent.com\/blog-article\/how-to-multiply-your-sales-in-a-short-time\/\"><strong>multiplicar as vendas<\/strong><\/a> de forma sustent\u00e1vel e atender \u00e0s vendas da sua empresa Os objetivos e resultados-chave s\u00e3o mais do que simplesmente melhorar seu produto e treinar sua equipe de vendas em m\u00e9todos de venda de \u00faltima gera\u00e7\u00e3o. Os campe\u00f5es de vendas precisam de um ambiente prop\u00edcio ao desempenho e os objetivos e resultados-chave certos podem proporcionar isso a eles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A constru\u00e7\u00e3o de relacionamentos e uma experi\u00eancia de servi\u00e7o p\u00f3s-venda s\u00f3lida e sustent\u00e1vel devem fazer parte do \u201cecossistema de desempenho de vendas\u201d como facilitadores de resultados consistentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os OKRs de vendas e marketing podem efetivamente quebrar o efeito silo entre o departamento de marketing e vendas. Vale a pena incorporar a equipe de atendimento ao cliente na cria\u00e7\u00e3o de uma &#039;for\u00e7a-tarefa&#039; sin\u00e9rgica e colaborativa para cumprir o objetivo de aumento sustent\u00e1vel das vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tendo treinado equipes de vendas em v\u00e1rios pa\u00edses e v\u00e1rios setores, achei muito \u00fatil colocar conjuntamente as equipes de vendas, marketing e atendimento ao cliente no que chamo de treinamento de \u201ccomunica\u00e7\u00e3o com ROI (retorno sobre o investimento)\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Um <a href=\"https:\/\/acquire.io\/blog\/increase-automotive-sales\">caso da ind\u00fastria automotiva<\/a> estudar.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objetivo: Aumentar o desempenho de vendas dos showrooms<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um simples come\u00e7o para aumentar o desempenho de vendas em um showroom de autom\u00f3veis seria desmontar toda a \u201ccadeia de valor\u201d da experi\u00eancia dos clientes potenciais, identificar e isolar o \u201cponto de contato\u201d de cada cliente e otimiz\u00e1-lo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A cadeia de valor come\u00e7a quando o potencial comprador experimenta o material de marketing dos fabricantes de autom\u00f3veis. Quando o cliente potencial telefona para fazer a primeira consulta, a primeira intera\u00e7\u00e3o pessoal \u00e9 criada, e a intera\u00e7\u00e3o da recepcionista com o cliente potencial conta e \u00e9 importante. A abordagem deles pode tornar a tarefa de vender o carro mais simples ou cada vez mais complicada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A apar\u00eancia dos showrooms, a qualidade do caf\u00e9 das salas de espera, a velocidade do wi-fi e o material de leitura dispon\u00edvel durante a espera s\u00e3o necess\u00e1rios, e outros pontos de contato formam o contexto para o sucesso ou fracasso da vendedora ou do homem. Todos esses elementos, sutil ou diretamente, transmitem uma mensagem ao potencial comprador e influenciam sua decis\u00e3o de compra at\u00e9 certo ponto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prop\u00f3sito ligado aos Objetivos de Vendas e resultados-chave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gary n\u00e3o vende carros; em sua mente e cora\u00e7\u00e3o, ele vende experi\u00eancias de viagem seguras e agrad\u00e1veis para destinos familiares. Ele acredita nisso; ele &#039;sente&#039; isso. Gary provavelmente superar\u00e1 aqueles que vendem carros apenas para ganhar a vida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vincule o maior n\u00famero poss\u00edvel de tarefas atribu\u00eddas a resultados-chave orientados para vendas a um prop\u00f3sito bem definido e inspirador.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Incorporar o sistema de valor da empresa no processo de vendas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exemplo: Integridade como um valor central<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ganhar e vender &#039;a todo custo&#039;, principalmente na transgress\u00e3o de valores, normalmente n\u00e3o acaba bem. Torne os valores inegoci\u00e1veis do processo de vendas e at\u00e9 inclua-os nas descri\u00e7\u00f5es de cargos das equipes. Os membros da equipe de vendas tamb\u00e9m devem ser treinados sobre como agir no sistema de valores da empresa<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comunica\u00e7\u00e3o com um ROI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os verdadeiros campe\u00f5es de vendas respeitam cada cliente potencial, comunicando-se de acordo com sua personalidade e construindo relacionamento. Preocupe-se com eles como pessoas e suas necessidades. Excelentes vendedores s\u00e3o mestres em perguntas. Quando voc\u00ea fala, voc\u00ea n\u00e3o aprende nada, mas quando voc\u00ea ouve profundamente, voc\u00ea aprende muito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Minimize as declara\u00e7\u00f5es, mas quando voc\u00ea as fizer, como vendedor, fa\u00e7a-as valer \u2013 principalmente alinhando suas declara\u00e7\u00f5es diretamente \u00e0s necessidades e desejos estabelecidos do cliente em potencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Destacar os benef\u00edcios do produto em rela\u00e7\u00e3o ao impacto positivo direto na vida do cliente em potencial, em vez de recitar uma lista de recursos, \u00e9 uma t\u00e1tica que provavelmente produzir\u00e1 um maior retorno sobre o investimento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemplos de OKR de vendas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OKRs s\u00e3o um protocolo colaborativo de defini\u00e7\u00e3o de metas. Com foco em OKRs de vendas, os objetivos certos e os principais resultados n\u00e3o apenas promover\u00e3o a colabora\u00e7\u00e3o entre os membros da equipe de vendas, mas tamb\u00e9m criar\u00e3o uma \u201cjoint venture\u201d entre a equipe de vendas, a equipe de marketing e a equipe de atendimento ao cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os OKRs s\u00e3o direcionados para o futuro e aspiracionais, garantindo que os vendedores tenham um objetivo futuro e que possam aumentar suas habilidades em dire\u00e7\u00e3o \u00e0 conquista enquanto desfrutam do apoio da &#039;equipe mais ampla&#039;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programas&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Objetivo: Aumentar a base de usu\u00e1rios<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resultado-chave 1: Aumentar o n\u00famero de usu\u00e1rios pagantes de \u2026\u2026.. para \u2026\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resultado-chave 2: Aumentar a taxa de convers\u00e3o de leads de \u2026\u2026.% para\u2026\u2026.%<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vendas de autom\u00f3veis<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Objetivo: Tornar-se o carro de escolha do cliente em\u2026\u2026\u2026 (\u00c1rea)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resultado-chave 1: Aumentar a participa\u00e7\u00e3o de mercado de \u2026..% para \u2026..%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resultado-chave 2: Aumentar as vendas trimestrais de \u2026.. para \u2026..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resultado-chave 3: Alcan\u00e7ar\u2026.% de vendas de marketing digital<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*** <strong>Observe que o resultado-chave n\u00famero tr\u00eas, logo acima, \u00e9 um exemplo de resultado-chave que pode quebrar o efeito do silo entre o departamento de marketing e vendas<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece sua jornada aprendendo a redigir os OKRs de vendas mais eficazes para sua organiza\u00e7\u00e3o aqui:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-effective-okr-courses wp-block-embed-effective-okr-courses\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"XbCiSIm70V\"><a href=\"https:\/\/okrinstitute.org\/pt\/course-calendar\/\">visualiza\u00e7\u00e3o de calend\u00e1rio<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201ccalender-view\u201d - OKRI - Cursos Eficazes de Certifica\u00e7\u00e3o OKR\" src=\"https:\/\/okrinstitute.org\/course-calendar\/embed\/#?secret=z2RPEoPNFt#?secret=XbCiSIm70V\" data-secret=\"XbCiSIm70V\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Uma atitude de alto desempenho em rela\u00e7\u00e3o \u00e0s vendas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Certa vez, perguntei a um importante vendedor de carros japon\u00eas se \u00e9 justo dizer que &#039;energia vende&#039;? (implicando que indiv\u00edduos en\u00e9rgicos e animados vendem melhor). Sua resposta foi simples, mas teve um efeito profundo em mim: &#039;energia nas vendas n\u00e3o \u00e9 uma mercadoria para vender, mas \u00e9 nosso dever dar energia positiva aos nossos clientes como um presente para melhorar sua experi\u00eancia&#039;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em uma frase, esse s\u00e1bio removeu a \u00eanfase em ser en\u00e9rgico puramente para vender melhor para utilizar a energia como meio de cuidar do cliente e aprimorar sua experi\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode aprender mais com o seguinte <strong><a href=\"https:\/\/hbr.org\/2021\/03\/when-ceos-make-sales-calls\">Artigo de revis\u00e3o de neg\u00f3cios de Harvard<\/a> <\/strong>em habilidades funcionais de lideran\u00e7a de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-192x192.png 2x\" alt=\"Dirk Coetsee\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Nome do autor:<\/p><p class=\"wp-block-post-author__name\">Dirk Coetsee<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Diretor de Desenvolvimento de Talentos do Instituto OKR<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Cursos Relacionados<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-28c9a3\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/pt\/courses\/okr-practitioner-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" 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type=\"submit\"><span class=\"uagb-wp-search-button-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M500.3 443.7l-119.7-119.7c27.22-40.41 40.65-90.9 33.46-144.7C401.8 87.79 326.8 13.32 235.2 1.723C99.01-15.51-15.51 99.01 1.724 235.2c11.6 91.64 86.08 166.7 177.6 178.9c53.8 7.189 104.3-6.236 144.7-33.46l119.7 119.7c15.62 15.62 40.95 15.62 56.57 0C515.9 484.7 515.9 459.3 500.3 443.7zM79.1 208c0-70.58 57.42-128 128-128s128 57.42 128 128c0 70.58-57.42 128-128 128S79.1 278.6 79.1 208z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2646,"featured_media":38778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[89,22,95,21,97,96],"class_list":["post-38751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-framework","tag-key-result","tag-leading","tag-objective","tag-progressive","tag-success-measurement"],"qubely_featured_image_url":{"full":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1.png",967,667,false],"landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1.png",967,667,false],"portraits":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1-540x320.png",540,320,true],"thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1-150x150.png",150,150,true],"medium":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1-300x207.png",300,207,true],"medium_large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1-768x530.png",768,530,true],"large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1.png",967,667,false],"1536x1536":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1.png",967,667,false],"2048x2048":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1.png",967,667,false],"trp-custom-language-flag":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1-18x12.png",18,12,true],"qubely_landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1.png",967,667,false],"qubely_portrait":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1-540x320.png",540,320,true],"qubely_thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/Frame-1-140x100.png",140,100,true]},"qubely_author":{"display_name":"Dirk Coetsee","author_link":"https:\/\/okrinstitute.org\/pt\/author\/dirkc\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/okrinstitute.org\/pt\/category\/general\/\" rel=\"category tag\">General<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create sales champions through Objectives and key results<\/title>\n<meta name=\"description\" content=\"How to create sales champions through Objectives and key results. 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