Target Group Tool

Persona Navigator

Eight target groups, one system. Select a persona to see what they should focus on in strategy and goal execution, where they typically get stuck, and which OKRI offering fits their situation.

Core Message

OKRs exist to ensure everyone is moving in the same direction, with clear priorities, measurable goals, and regular feedback loops.

Your Recommendation

The shared journey: OKR Transition Framework

Whichever persona starts, the transition towards an outcome-driven culture follows the same three phases. Every recommended path above feeds into this sequence.

Phase 1 · 1 to 2 months

Understand

Create an OKR and agile mindset in the organization via OKR Leadership and Professional courses. Leadership articulates why.

Phase 2 · 3 months

Learn

Roll out OKR Crash and Practitioner courses. Teams learn to write, align, and execute OKRs. New competencies are developed and monitored.

Phase 3 · 4+ months

Practise

Integrate the method across all relevant teams. Weekly check-ins, self-assessment, and reflection workshops make the practice stick.

Why the OKR Institute

700+ organizations coached Foundation to C-OKRPro path LMS with 24/7 access OKR software OKRI Membership

Target groups, drivers, barriers, and offering map from the OKR Institute programme framework.

Find the Right OKR Path for Your Situation

Whichever persona you land on, the next step is the same conversation. Book a free 30-minute call and the OKR Institute team maps the right courses, coaching, and rollout to your goals and timeline.

Book a discovery call