{"id":48608,"date":"2024-03-11T06:40:26","date_gmt":"2024-03-11T06:40:26","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=48608"},"modified":"2024-05-20T04:06:06","modified_gmt":"2024-05-20T04:06:06","slug":"value-creation-in-business-strategy","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/fr\/value-creation-in-business-strategy\/","title":{"rendered":"Cr\u00e9ation de valeur dans la strat\u00e9gie d&#039;entreprise"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color has-link-color has-large-font-size wp-elements-1c2c32019267f4a95b22b5a25f1f9754\">Cr\u00e9ation de valeur dans la strat\u00e9gie d&#039;entreprise<\/h3>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d280092c\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"651\" data-id=\"48628\" 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aria-label=\"WhatsApp\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-7b23d524\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/telegram.me\/share\/url?url=\" tabindex=\"0\" role=\"button\" aria-label=\"t\u00e9l\u00e9gramme\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 496 512\"><path d=\"M248 8C111 8 0 119 0 256S111 504 248 504 496 392.1 496 256 384.1 8 248 8zM362.1 176.7c-3.732 39.22-19.88 134.4-28.1 178.3-3.476 18.58-10.32 24.82-16.95 25.42-14.4 1.326-25.34-9.517-39.29-18.66-21.83-14.31-34.16-23.22-55.35-37.18-24.49-16.14-8.612-25 5.342-39.5 3.652-3.793 67.11-61.51 68.33-66.75 .153-.655 .3-3.1-1.154-4.384s-3.59-.849-5.135-.5q-3.283 .746-104.6 69.14-14.85 10.19-26.89 9.934c-8.855-.191-25.89-5.006-38.55-9.123-15.53-5.048-27.88-7.717-26.8-16.29q.84-6.7 18.45-13.7 108.4-47.25 144.6-62.3c68.87-28.65 83.18-33.62 92.51-33.79 2.052-.034 6.639 .474 9.61 2.885a10.45 10.45 0 0 1 3.53 6.716A43.76 43.76 0 0 1 362.1 176.7z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-deaaa0db\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"Facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M279.1 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.4 0 225.4 0c-73.22 0-121.1 44.38-121.1 124.7v70.62H22.89V288h81.39v224h100.2V288z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-4000bbc9\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"Twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.4 151.7c.325 4.548 .325 9.097 .325 13.65 0 138.7-105.6 298.6-298.6 298.6-59.45 0-114.7-17.22-161.1-47.11 8.447 .974 16.57 1.299 25.34 1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 27.61-3.573-48.08-9.747-84.14-51.98-84.14-102.1v-1.299c13.97 7.797 30.21 12.67 47.43 13.32-28.26-18.84-46.78-51.01-46.78-87.39 0-19.49 5.197-37.36 14.29-52.95 51.65 63.67 129.3 105.3 216.4 109.8-1.624-7.797-2.599-15.92-2.599-24.04 0-57.83 46.78-104.9 104.9-104.9 30.21 0 57.5 12.67 76.67 33.14 23.72-4.548 46.46-13.32 66.6-25.34-7.798 24.37-24.37 44.83-46.13 57.83 21.12-2.273 41.58-8.122 60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-75d4503a\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"LinkedIn\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un paysage \u00e9conomique en constante \u00e9volution, la cr\u00e9ation de valeur est l\u2019objectif primordial des entreprises qui visent un succ\u00e8s \u00e0 long terme. Cette valeur se refl\u00e8te dans les b\u00e9n\u00e9fices r\u00e9alis\u00e9s et les avantages offerts aux clients, les opportunit\u00e9s offertes aux employ\u00e9s et l&#039;impact sur les parties prenantes au sens large. Cet article approfondit la cr\u00e9ation de valeur au sein <a href=\"https:\/\/online.york.ac.uk\/what-is-a-business-strategy\/\">strat\u00e9gie d&#039;entreprise<\/a>, examinant comment les entreprises peuvent naviguer et exploiter ce processus vital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introduction \u00e0 la cr\u00e9ation de valeur et \u00e0 la strat\u00e9gie d&#039;entreprise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 la base, la strat\u00e9gie en entreprise consiste \u00e0 pr\u00e9voir l\u2019avenir et \u00e0 le planifier afin de cr\u00e9er la plus grande valeur possible. Il s\u2019agit d\u2019une combinaison dynamique d\u2019actions visant \u00e0 accro\u00eetre la valeur d\u00e9livr\u00e9e aux clients, \u00e0 cr\u00e9er un environnement stimulant et enrichissant pour les salari\u00e9s et \u00e0 garantir une marge b\u00e9n\u00e9ficiaire durable \u00e0 l\u2019entreprise. La cr\u00e9ation de valeur est la cl\u00e9 de vo\u00fbte d\u2019une strat\u00e9gie commerciale r\u00e9ussie, d\u00e9terminant sa capacit\u00e9 \u00e0 se d\u00e9marquer sur un march\u00e9 concurrentiel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comprendre la volont\u00e9 de payer et la volont\u00e9 de vendre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le concept de cr\u00e9ation de valeur repose sur deux facteurs essentiels : la volont\u00e9 des clients \u00e0 payer et la volont\u00e9 des salari\u00e9s de vendre leur travail. La volont\u00e9 de payer refl\u00e8te le montant maximum que les clients sont pr\u00eats \u00e0 d\u00e9penser pour un produit ou un service, mettant en valeur la valeur per\u00e7ue. \u00c0 l\u2019inverse, la volont\u00e9 de vendre repr\u00e9sente le montant le plus bas que les salari\u00e9s acceptent en guise de r\u00e9mun\u00e9ration pour leur travail. L&#039;\u00e9cart entre ces valeurs et le prix ou la r\u00e9mun\u00e9ration r\u00e9els illustre la valeur cr\u00e9\u00e9e, qui est r\u00e9partie entre les clients, les salari\u00e9s et l&#039;entreprise. Am\u00e9liorer la qualit\u00e9 des produits ou des services, introduire des offres compl\u00e9mentaires et tirer parti des effets de r\u00e9seau peuvent augmenter consid\u00e9rablement la volont\u00e9 de payer d&#039;un client. Parall\u00e8lement, rendre les emplois plus attractifs ou offrir des salaires plus \u00e9lev\u00e9s peut diminuer la volont\u00e9 de vendre, cr\u00e9ant ainsi une valeur suppl\u00e9mentaire pour l\u2019entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Approches strat\u00e9giques pour accro\u00eetre la valeur pour les parties prenantes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour accro\u00eetre la valeur pour les parties prenantes, les entreprises doivent se concentrer sur des initiatives strat\u00e9giques qui am\u00e9liorent la qualit\u00e9 de leurs offres et rendent leur environnement de travail plus attractif. Cela peut impliquer d&#039;investir dans le d\u00e9veloppement de produits, l&#039;am\u00e9lioration du service client et les programmes de formation des employ\u00e9s. Cr\u00e9er une culture qui <a href=\"https:\/\/www.forbes.com\/sites\/paycom\/2017\/03\/09\/are-employee-engagement-and-employee-motivation-the-same-thing\/?sh=1b04a3f32933\">motive et engage les employ\u00e9s<\/a> peut \u00e9galement conduire \u00e0 des id\u00e9es innovantes qui am\u00e9liorent encore la cr\u00e9ation de valeur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tude de cas\u00a0: transformation strat\u00e9gique de Best Buy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Best Buy est un brillant exemple de transformation strat\u00e9gique motiv\u00e9e par la cr\u00e9ation de valeur. Face \u00e0 une concurrence f\u00e9roce en ligne, Best Buy a r\u00e9invent\u00e9 son mod\u00e8le \u00e9conomique pour accro\u00eetre la volont\u00e9 de payer des clients et r\u00e9duire les co\u00fbts op\u00e9rationnels. En optimisant l&#039;agencement des magasins, en am\u00e9liorant la connaissance des produits par les employ\u00e9s et en mettant en \u0153uvre des exp\u00e9riences magasin en magasin avec des fournisseurs technologiques de premier plan, Best Buy a cr\u00e9\u00e9 un environnement d&#039;achat plus attrayant. Ce pivot strat\u00e9gique a am\u00e9lior\u00e9 l\u2019exp\u00e9rience client et renforc\u00e9 la rentabilit\u00e9 et l\u2019engagement des employ\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tapes pratiques permettant aux entreprises d\u2019am\u00e9liorer la cr\u00e9ation de valeur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plusieurs mesures concr\u00e8tes peuvent \u00eatre prises pour les entreprises souhaitant renforcer leur cr\u00e9ation de valeur. Premi\u00e8rement, il est crucial de comprendre votre client\u00e8le et d\u2019innover continuellement en fonction de ses besoins. Deuxi\u00e8mement, investir dans vos employ\u00e9s \u00e0 travers le d\u00e9veloppement professionnel et <a href=\"https:\/\/www.vu.edu.au\/about-vu\/news-events\/study-space\/how-to-create-a-positive-work-environment\">cr\u00e9er une culture de travail positive<\/a> peut r\u00e9duire le chiffre d\u2019affaires et am\u00e9liorer la productivit\u00e9. Troisi\u00e8mement, tirer parti de la technologie pour am\u00e9liorer l\u2019efficacit\u00e9 op\u00e9rationnelle et l\u2019engagement client peut augmenter la valeur. Enfin, adopter une culture d\u2019am\u00e9lioration continue et \u00eatre ouvert aux orientations strat\u00e9giques bas\u00e9es sur les retours du march\u00e9 peuvent soutenir la croissance et la cr\u00e9ation de valeur \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusion, l\u2019accent strat\u00e9gique mis sur la cr\u00e9ation de valeur est indispensable pour les entreprises qui visent la durabilit\u00e9 et le succ\u00e8s dans le paysage concurrentiel actuel. En comprenant et en mettant en \u0153uvre des strat\u00e9gies visant \u00e0 am\u00e9liorer la valeur pour les clients, les employ\u00e9s et les autres parties prenantes, les entreprises peuvent garantir leur pertinence et leur rentabilit\u00e9 continues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Qu\u2019est-ce que la cr\u00e9ation de valeur dans la strat\u00e9gie d\u2019entreprise ?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation de valeur dans la strat\u00e9gie commerciale fait r\u00e9f\u00e9rence au processus d&#039;am\u00e9lioration de la valeur d&#039;une entreprise en augmentant les avantages offerts aux clients, aux employ\u00e9s et aux autres parties prenantes. Cela implique une s\u00e9rie d&#039;actions strat\u00e9giques visant \u00e0 fournir des produits et services de qualit\u00e9 sup\u00e9rieure, \u00e0 cr\u00e9er un environnement de travail engageant et enrichissant et \u00e0 assurer une rentabilit\u00e9 durable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quel est l\u2019impact de la volont\u00e9 de payer et de la volont\u00e9 de vendre sur la cr\u00e9ation de valeur ?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La volont\u00e9 de payer est le montant maximum que les clients sont pr\u00eats \u00e0 d\u00e9penser pour un produit ou un service, indiquant sa valeur per\u00e7ue. La volont\u00e9 de vendre est la r\u00e9mun\u00e9ration minimale que les employ\u00e9s acceptent pour leur travail. L\u2019\u00e9cart entre ces valeurs et les prix ou salaires r\u00e9els repr\u00e9sente la valeur cr\u00e9\u00e9e, r\u00e9partie entre les clients, les salari\u00e9s et l\u2019entreprise. Am\u00e9liorer la qualit\u00e9 des produits et cr\u00e9er des conditions de travail attractives peuvent augmenter cette valeur.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quelles approches strat\u00e9giques les entreprises peuvent-elles utiliser pour accro\u00eetre la valeur pour les parties prenantes\u00a0?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises peuvent accro\u00eetre la valeur pour les parties prenantes en\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investir dans le d\u00e9veloppement de produits et l\u2019am\u00e9lioration du service client.<\/li>\n\n\n\n<li>Offrir des programmes de formation aux employ\u00e9s et cr\u00e9er une culture de travail positive.<\/li>\n\n\n\n<li>Tirer parti de la technologie pour am\u00e9liorer l\u2019efficacit\u00e9 op\u00e9rationnelle et l\u2019engagement client.<\/li>\n\n\n\n<li>Innover continuellement en fonction des commentaires des clients et des tendances du march\u00e9.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pouvez-vous donner un exemple d\u2019entreprise qui r\u00e9ussit \u00e0 cr\u00e9er de la valeur gr\u00e2ce \u00e0 une transformation strat\u00e9gique\u00a0?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un exemple notable est Best Buy. Face \u00e0 une concurrence en ligne intense, Best Buy a transform\u00e9 son mod\u00e8le commercial en optimisant l&#039;agencement des magasins, en am\u00e9liorant la connaissance des produits par les employ\u00e9s et en mettant en \u0153uvre des exp\u00e9riences magasin en magasin avec les principaux fournisseurs de technologies. Ces initiatives ont accru la volont\u00e9 de payer des clients, r\u00e9duit les co\u00fbts op\u00e9rationnels et am\u00e9lior\u00e9 l&#039;engagement et la rentabilit\u00e9 des employ\u00e9s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quelles mesures pratiques les entreprises peuvent-elles prendre pour am\u00e9liorer la cr\u00e9ation de valeur\u00a0?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pour am\u00e9liorer la cr\u00e9ation de valeur, les entreprises peuvent\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Comprendre leur client\u00e8le et innover en fonction de leurs besoins.<\/li>\n\n\n\n<li>Investissez dans le d\u00e9veloppement des employ\u00e9s et cr\u00e9ez une culture de travail positive.<\/li>\n\n\n\n<li>Utilisez la technologie pour am\u00e9liorer l\u2019efficacit\u00e9 op\u00e9rationnelle et l\u2019engagement client.<\/li>\n\n\n\n<li>Adoptez l\u2019am\u00e9lioration continue et adaptez-vous aux commentaires du march\u00e9 pour une croissance et une pertinence soutenues.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-300x300.png 2x\" alt=\"Dirk Schmellenkamp\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Nom de l&#039;auteur:<\/p><p class=\"wp-block-post-author__name\">Dirk Schmellenkamp<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">PDG de l&#039;Institut OKR<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Cours connexes<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-1a5afb\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-leadership-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/08\/okr-leader.png\" alt=\"OKR Leadership Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-leadership-course\/\">Cours de leadership OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-practitioner-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/practitioner-course.png\" alt=\"OKR Practitioner Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-practitioner-course\/\">Cours de praticien OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-foundation\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2016\/12\/okr-foundation.webp\" alt=\"OKR Foundation Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-foundation\/\">Cours de base OKR<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"recent-post wp-block-paragraph\">Messages r\u00e9cents<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-b4b884\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/fr\/6-empowering-leadership-styles-to-optimize-okr-performance\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/12\/business-team-discussing-their-ideas-while-working-office-1024x669.jpg\" alt=\"6 Empowering Leadership styles to optimize okr performance\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/6-empowering-leadership-styles-to-optimize-okr-performance\/\">6 styles de leadership stimulants pour optimiser les performances de l&#039;okr<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/fr\/why-team-accountability-is-essential-for-growth\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/07\/team-accountability-1024x576.png\" alt=\"Why Team Accountability is Essential for Growth\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/why-team-accountability-is-essential-for-growth\/\">Pourquoi la responsabilit\u00e9 de l&#039;\u00e9quipe est essentielle \u00e0 la croissance<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/fr\/overcoming-okr-obstacles\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/07\/okr-obstacles-1024x576.png\" alt=\"Overcoming OKR Obstacles: The Challenges (and Solutions) to Making Objectives and Key Results Work\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/overcoming-okr-obstacles\/\">Surmonter les obstacles li\u00e9s aux OKR : les d\u00e9fis (et les solutions) pour faire fonctionner les objectifs et les r\u00e9sultats cl\u00e9s<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/fr\/okr-institute-celebrating-our-clients\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/12\/Blog-75.png\" alt=\"OKR Institute: celebrating our clients\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/okr-institute-celebrating-our-clients\/\">OKR Institute : c\u00e9l\u00e9brer nos clients<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/fr\/why-okrs-are-the-rockstars-of-goalsetting\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/09\/handsome-shirtless-young-musician-playing-guitar-while-jumping-isolated-dark-background-1024x621.jpg\" alt=\"why OKRS ARE the rockstars of goalsetting\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/why-okrs-are-the-rockstars-of-goalsetting\/\">pourquoi OKRS SONT les rockstars de l&#039;\u00e9tablissement de buts<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Mots cl\u00e9s<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">Coaching #OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">Entra\u00eeneur #OKR<\/p>\n\n\n\n<div class=\"wp-block-uagb-wp-search uagb-wp-search__outer-wrap uagb-block-e757e23a uagb-layout-input-button\"><form class=\"uagb-search-wrapper\" role=\"search\" action=\"https:\/\/okrinstitute.org\/fr\/\" method=\"get\" data-trp-original-action=\"https:\/\/okrinstitute.org\"><div class=\"uagb-search-form__container\" role=\"tablist\"><input placeholder=\"Chercher\" class=\"uagb-search-form__input\" type=\"search\" name=\"s\" title=\"Chercher\"\/><button class=\"uagb-search-submit\" type=\"submit\"><span class=\"uagb-wp-search-button-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M500.3 443.7l-119.7-119.7c27.22-40.41 40.65-90.9 33.46-144.7C401.8 87.79 326.8 13.32 235.2 1.723C99.01-15.51-15.51 99.01 1.724 235.2c11.6 91.64 86.08 166.7 177.6 178.9c53.8 7.189 104.3-6.236 144.7-33.46l119.7 119.7c15.62 15.62 40.95 15.62 56.57 0C515.9 484.7 515.9 459.3 500.3 443.7zM79.1 208c0-70.58 57.42-128 128-128s128 57.42 128 128c0 70.58-57.42 128-128 128S79.1 278.6 79.1 208z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":48627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Schmellenkamp","author_link":"https:\/\/okrinstitute.org\/fr\/author\/dirk\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/okrinstitute.org\/fr\/category\/general\/\" rel=\"category tag\">General<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Value Creation in Business Strategy<\/title>\n<meta name=\"description\" content=\"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okrinstitute.org\/fr\/value-creation-in-business-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value Creation in Business Strategy\" \/>\n<meta property=\"og:description\" content=\"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okrinstitute.org\/fr\/value-creation-in-business-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"OKRI - Effective OKR Certification Courses\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T06:40:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-20T04:06:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png\" \/>\n\t<meta property=\"og:image:width\" content=\"977\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" 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