{"id":38848,"date":"2022-10-27T14:36:11","date_gmt":"2022-10-27T14:36:11","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=38848"},"modified":"2022-11-14T01:50:56","modified_gmt":"2022-11-14T01:50:56","slug":"okrs-and-communication","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/fr\/okrs-and-communication\/","title":{"rendered":"Comment les OKR et une communication efficace peuvent multiplier la croissance de l&#039;entreprise"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-large-font-size wp-block-paragraph\">Comment les OKR et la communication peuvent multiplier la croissance de l&#039;entreprise<\/p>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-db76a39d\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large has-custom-border post-image\"><a href=\"https:\/\/okrinstitute.org\/fr\/?attachment_id=38856\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"38856\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-1024x576.jpg\" alt=\"\" class=\"wp-image-38856\" style=\"border-radius:10px\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-1024x576.jpg 1024w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-300x169.jpg 300w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-768x432.jpg 768w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-1536x864.jpg 1536w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-2048x1152.jpg 2048w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Communication avec un ROI et des OKR<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-355efe5b\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-2503e435\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/api.whatsapp.com\/send?text=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-a38129f1\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/telegram.me\/share\/url?url=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 496 512\"><path d=\"M248 8C111 8 0 119 0 256S111 504 248 504 496 392.1 496 256 384.1 8 248 8zM362.1 176.7c-3.732 39.22-19.88 134.4-28.1 178.3-3.476 18.58-10.32 24.82-16.95 25.42-14.4 1.326-25.34-9.517-39.29-18.66-21.83-14.31-34.16-23.22-55.35-37.18-24.49-16.14-8.612-25 5.342-39.5 3.652-3.793 67.11-61.51 68.33-66.75 .153-.655 .3-3.1-1.154-4.384s-3.59-.849-5.135-.5q-3.283 .746-104.6 69.14-14.85 10.19-26.89 9.934c-8.855-.191-25.89-5.006-38.55-9.123-15.53-5.048-27.88-7.717-26.8-16.29q.84-6.7 18.45-13.7 108.4-47.25 144.6-62.3c68.87-28.65 83.18-33.62 92.51-33.79 2.052-.034 6.639 .474 9.61 2.885a10.45 10.45 0 0 1 3.53 6.716A43.76 43.76 0 0 1 362.1 176.7z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-9ad3bcae\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M279.1 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.4 0 225.4 0c-73.22 0-121.1 44.38-121.1 124.7v70.62H22.89V288h81.39v224h100.2V288z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-968f8e2a\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.4 151.7c.325 4.548 .325 9.097 .325 13.65 0 138.7-105.6 298.6-298.6 298.6-59.45 0-114.7-17.22-161.1-47.11 8.447 .974 16.57 1.299 25.34 1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 27.61-3.573-48.08-9.747-84.14-51.98-84.14-102.1v-1.299c13.97 7.797 30.21 12.67 47.43 13.32-28.26-18.84-46.78-51.01-46.78-87.39 0-19.49 5.197-37.36 14.29-52.95 51.65 63.67 129.3 105.3 216.4 109.8-1.624-7.797-2.599-15.92-2.599-24.04 0-57.83 46.78-104.9 104.9-104.9 30.21 0 57.5 12.67 76.67 33.14 23.72-4.548 46.46-13.32 66.6-25.34-7.798 24.37-24.37 44.83-46.13 57.83 21.12-2.273 41.58-8.122 60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-bd4a75fe\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-okrs-and-communication-with-an-roi-can-multiply-company-growth\">Comment les OKR et la communication avec un retour sur investissement peuvent multiplier la croissance de l&#039;entreprise.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les OKR sont connus pour \u00eatre des \u00ab\u00a0agents\u00a0\u00bb de croissance tr\u00e8s efficaces lorsqu&#039;ils sont utilis\u00e9s de mani\u00e8re optimale, mais ils ne sous-estiment pas le r\u00f4le d&#039;une communication efficace en tant que catalyseur de la croissance. Dans le contexte de cet article, efficace se traduit par des r\u00e9sultats. \u00c0 l&#039;Institut OKR, nous appelons une communication efficace -<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communication avec un ROI (retour sur investissement) - Cela ressemble \u00e0 un titre accrocheur pour un cours de vente\u00a0? \u2013 Nous faisons r\u00e9f\u00e9rence \u00e0 une communication qui s&#039;aligne sur l&#039;ensemble de \u00ab\u00a0l&#039;\u00e9cosyst\u00e8me de la performance\u00a0\u00bb\u00a0:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Communication qui augmente les niveaux d&#039;engagement des membres de l&#039;\u00e9quipe<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Les r\u00e9compenses et toute action d&#039;ailleurs envoient un message aux membres de l&#039;\u00e9quipe et constituent une forme de communication<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Une communication optimale lors des assembl\u00e9es publiques, des s\u00e9ances de coaching et des r\u00e9unions qui g\u00e9n\u00e8re un r\u00e9sultat positif \u00e0 partir des m\u00eames engagements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* une communication qui brise la r\u00e9sistance \u00e0 la mise en \u0153uvre des OKR<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Communication empreinte d&#039;inspiration<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">* Communication empathique \u00e9quilibr\u00e9e avec prise de position sur les &quot;non n\u00e9gociables&quot; de l&#039;entreprise<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Communication qui donne du sens aux OKR (clair)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si les employ\u00e9s ne comprennent pas pleinement les OKR, leur contexte et le r\u00f4le qu&#039;ils doivent jouer, ils sont susceptibles de consid\u00e9rer les objectifs et les r\u00e9sultats cl\u00e9s comme \u00ab juste plus de travail \u00bb et encore une autre mode, et par cons\u00e9quent, ils n&#039;auront pas le haut niveau d&#039;engagement pour r\u00e9ussir durablement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien communiquer le \u00ab\u00a0pourquoi\u00a0\u00bb derri\u00e8re les OKR, rendre les r\u00f4les et les responsabilit\u00e9s des membres de l&#039;\u00e9quipe parfaitement clairs, combin\u00e9s \u00e0 un leadership fort par l&#039;exemple, cr\u00e9e un environnement propice au succ\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement essentiel que le contenu de la messagerie et l&#039;environnement qui l&#039;entoure restent coh\u00e9rents - lorsque, par exemple, les mairies et les enregistrements sont g\u00e9n\u00e9ralement positifs, mais que le bavardage sur les groupes WhatsApp est bref, pas clair et n\u00e9gatif, il s&#039;\u00e9rodera. les niveaux de confiance des parties prenantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La communication autour des OKR doit \u00eatre empreinte d&#039;inspiration et de confiance tout en \u00e9tant \u00e9quilibr\u00e9e par des contr\u00f4les solides (t\u00e2ches attribu\u00e9es, agissant dans le cadre des SOPS, mesures de s\u00e9curit\u00e9 et en alignement avec le syst\u00e8me de valeurs de l&#039;entreprise) et le mod\u00e8le de communication avec un retour sur investissement maintient cet \u00e9quilibre .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rejoignez nos cours et programmes OKR Professional, Leadership pour apprendre \u00e0 d\u00e9ployer efficacement la communication avec un mod\u00e8le de retour sur investissement au sein de votre organisation\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-effective-okr-courses wp-block-embed-effective-okr-courses\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rnq7V9ufmf\"><a href=\"https:\/\/okrinstitute.org\/fr\/course-calendar\/\">calendrier-vue<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00abvue du calendrier\u00bb \u2014 OKRI - Cours de certification OKR efficaces\" src=\"https:\/\/okrinstitute.org\/course-calendar\/embed\/#?secret=SSsC0Pfyba#?secret=rnq7V9ufmf\" data-secret=\"rnq7V9ufmf\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Communication avec un ROI et &#039;CFR&#039;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">CFR (Conversations, Feedback, and Recognition) est devenu une &quot;expression \u00e0 la mode&quot; dans le &quot;monde OKR&quot; et vise \u00e0 augmenter les niveaux d&#039;engagement et de performance des membres de l&#039;\u00e9quipe. La communication avec un retour sur investissement est plus compl\u00e8te car elle comprend des conversations, des commentaires et de la reconnaissance, mais va au-del\u00e0 pour devenir le fil conducteur qui relie tous les \u00e9l\u00e9ments de l&#039;\u00ab\u00a0\u00e9cosyst\u00e8me de performance\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La communication avec un retour sur investissement consiste \u00e0 infuser la communication au sein de l&#039;organisation avec inspiration et objectif et \u00e0 \u00e9tablir le lien entre la vision, l&#039;objectif et le syst\u00e8me de valeurs de l&#039;entreprise avec les OKR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce fil de communication align\u00e9 d\u00e9molit les doutes et les malentendus et peut \u00eatre qualifi\u00e9 de communication efficace (communication qui produit des r\u00e9sultats). Le doute est le pr\u00e9curseur de la peur et la peur provoque l&#039;inaction qui peut d\u00e9truire la durabilit\u00e9 des OKR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce Harvard Business Review se concentre bri\u00e8vement sur quelques choses que vous pouvez faire imm\u00e9diatement pour am\u00e9liorer vos comp\u00e9tences en communication :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/hbr.org\/2009\/04\/five-things-leaders-can-do-to\">https:\/\/hbr.org\/2009\/04\/five-things-leaders-can-do-to<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">La simplicit\u00e9 et la clart\u00e9 sont essentielles pour obtenir un retour sur investissement en communication<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Le cerveau humain a du mal \u00e0 traiter des informations vagues et se bat s\u00e9v\u00e8rement avec des mod\u00e8les de communication complexes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La communication avec un retour sur investissement reste simple et claire et favorise la collaboration. En bref, il s&#039;agit de formuler les bonnes questions, puis d&#039;affiner et de distiller les r\u00e9ponses en t\u00e2ches r\u00e9alisables qui correspondent \u00e0 la vision, aux objectifs et au syst\u00e8me de valeurs de l&#039;entreprise. Cette \u00e9criture fait r\u00e9f\u00e9rence \u00e0 des t\u00e2ches relativement simples \u00e0 r\u00e9aliser car co-cr\u00e9\u00e9es et d\u00e9cid\u00e9es par l&#039;\u00e9quipe, non transmises avec bri\u00e8vet\u00e9 et instructions vagues.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">La communication avec un ROI est un facteur critique de succ\u00e8s de la performance.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pourriez \u00eatre parfait pour d\u00e9finir les bons objectifs et les r\u00e9sultats cl\u00e9s pour votre \u00e9quipe. Toute l&#039;\u00e9quipe pourrait \u00eatre techniquement parfaite, mais l&#039;\u00e9chec est toujours une forte possibilit\u00e9 si la communication au sein de l&#039;organisation est mauvaise et g\u00e9n\u00e9ralement n\u00e9gative et vague.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les OKR sont d&#039;excellents cadres et catalyseurs de performance, mais ce n&#039;est encore qu&#039;un cadre. Cela commence par une r\u00e9flexion strat\u00e9gique renforc\u00e9e par une excellente communication de ces strat\u00e9gies, puis par la capacit\u00e9 primordiale de transformer la communication en action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La gestion par r\u00e9unions se produit encore quotidiennement \u00e0 travers le monde et ce n&#039;est pas faux, c&#039;est uniquement la qualit\u00e9 de ces r\u00e9unions et les r\u00e9sultats des r\u00e9unions qui sont pr\u00e9occupants, et cette pr\u00e9occupation est abord\u00e9e par le mod\u00e8le &quot;Communication avec un retour sur investissement&quot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les OKR, bien qu&#039;ils soient id\u00e9alement d\u00e9finis par une communication collaborative, deviennent un point central sur lequel aligner votre communication.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">R\u00e9compenses et reconnaissance comme forme de communication<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9compenses et la reconnaissance sont une forme de communication, car elles envoient un message \u00e0 l&#039;employ\u00e9 - (ce pour quoi nous vous appr\u00e9cions et ce sur quoi nous nous concentrons pour r\u00e9compenser)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un message de \u00ab\u00a0nous nous soucions\u00a0\u00bb doit \u00eatre inclus dans votre syst\u00e8me de r\u00e9compense et dans la fa\u00e7on dont vous reconnaissez les employ\u00e9s. Les r\u00e9compenses personnalis\u00e9es peuvent contribuer grandement \u00e0 envoyer un message d&#039;empathie tant que cela est fait de mani\u00e8re \u00e9quitable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le service des ressources humaines d&#039;une compagnie d&#039;assurance a un jour secr\u00e8tement t\u00e9l\u00e9phon\u00e9 aux proches des employ\u00e9s qui devaient recevoir des r\u00e9compenses, comme leur conjoint ou des membres de leur famille, pour leur demander ce dont ils avaient vraiment besoin. Dans un cas, un conjoint a r\u00e9pondu qu&#039;il avait vraiment besoin d&#039;un nouveau r\u00e9frig\u00e9rateur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9frig\u00e9rateur, enti\u00e8rement approvisionn\u00e9 en favoris de la famille, a \u00e9t\u00e9 livr\u00e9 aux maisons des membres de l&#039;\u00e9quipe avec une carte d&#039;appr\u00e9ciation manuscrite. De telles tactiques, lorsqu&#039;elles sont justes et sinc\u00e8res et qu&#039;elles ont un impact sur la vie personnelle des membres de l&#039;\u00e9quipe, envoient positivement un message clair et constituent une forme de communication susceptible de produire un retour sur investissement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le retour sur investissement ne doit pas \u00eatre l&#039;objectif ici, la bienveillance est l&#039;objectif, et le retour sur investissement est susceptible de venir comme un &quot;sous-produit de la bienveillance&quot;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Embauche et int\u00e9gration<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La fa\u00e7on dont une entreprise embauche, ses pratiques d&#039;int\u00e9gration, ses politiques de licenciement et la fa\u00e7on dont elle &quot;licencie&quot; les gens directement ou indirectement (en appliquant juste assez de pression pour s&#039;assurer que l&#039;employ\u00e9 ne peut pas le g\u00e9rer) envoie \u00e9galement un message clair au public.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Impr\u00e9gnez vos pratiques d&#039;embauche et d&#039;int\u00e9gration d&#039;inspiration, d&#039;objectifs et de valeurs, et accueillez les nouvelles recrues avec une communication claire sur leur cheminement de carri\u00e8re et des connaissances pratiques sur la fa\u00e7on d&#039;actualiser les opportunit\u00e9s de croissance futures.&nbsp;<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-192x192.png 2x\" alt=\"Dirk Coetsee\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Nom de l&#039;auteur:<\/p><p class=\"wp-block-post-author__name\">Dirk Coetsee<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Directeur du d\u00e9veloppement des talents de l&#039;OKR Institute<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Cours connexes<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-01d228\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-leadership-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/08\/okr-leader.png\" alt=\"OKR Leadership Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-leadership-course\/\">Cours de leadership OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-foundation\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2016\/12\/okr-foundation.webp\" alt=\"OKR Foundation Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-foundation\/\">Cours de base OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-practitioner-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/practitioner-course.png\" alt=\"OKR Practitioner Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/courses\/okr-practitioner-course\/\">Cours de praticien OKR<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"recent-post wp-block-paragraph\">Messages r\u00e9cents<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-e27133\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/fr\/okr-vs-scrum-which-one-is-better\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/07\/pic1.png\" alt=\"OKR VS. SCRUM: Which one is better\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/okr-vs-scrum-which-one-is-better\/\">OKR CONTRE. SCRUM\u00a0: Lequel est le meilleur\u00a0?<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/fr\/10-okr-mistakes-to-avoid-and-how-to-fix-them\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/09\/portrait-asian-korean-woman-showing-stop-prohibition-gesture-showing-arm-cross-sign-standing-tshirt-white-background-copy-space-1024x410.jpg\" alt=\"10 OKR Mistakes to avoid (and how to fix them)\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/10-okr-mistakes-to-avoid-and-how-to-fix-them\/\">10 erreurs OKR \u00e0 \u00e9viter (et comment les corriger)<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/fr\/how-okrs-can-fill-mindset-and-other-challenging-gaps\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/02\/Blog-82.png\" alt=\"How OKRs can Fill Mindset and other challenging Gaps\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/how-okrs-can-fill-mindset-and-other-challenging-gaps\/\">Comment les OKR peuvent combler l\u2019\u00e9tat d\u2019esprit et d\u2019autres lacunes difficiles<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/fr\/implementing-okrs-for-the-first-time\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/okrs1-2111111-11111.png\" alt=\"Implementing OKRs\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/implementing-okrs-for-the-first-time\/\">Mise en \u0153uvre des OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/fr\/how-to-set-okrs-for-your-team-in-2026-a-practical-future-ready-guide\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2026\/01\/okrs-2026.png\" alt=\"HOW to Set OKRs for Your Team in 2026 (A Practical, Future-Ready Guide)\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/fr\/how-to-set-okrs-for-your-team-in-2026-a-practical-future-ready-guide\/\">Comment d\u00e9finir des OKR pour votre \u00e9quipe en 2026 (Un guide pratique et tourn\u00e9 vers l&#039;avenir)<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Mots cl\u00e9s<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">Coaching #OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">Entra\u00eeneur #OKR<\/p>\n\n\n\n<div class=\"wp-block-uagb-wp-search uagb-wp-search__outer-wrap uagb-block-76e5f9b7 uagb-layout-input-button\"><form class=\"uagb-search-wrapper\" role=\"search\" action=\"https:\/\/okrinstitute.org\/fr\/\" method=\"get\" data-trp-original-action=\"https:\/\/okrinstitute.org\"><div class=\"uagb-search-form__container\" role=\"tablist\"><input placeholder=\"Chercher\" class=\"uagb-search-form__input\" type=\"search\" name=\"s\" title=\"Chercher\"\/><button class=\"uagb-search-submit\" type=\"submit\"><span class=\"uagb-wp-search-button-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M500.3 443.7l-119.7-119.7c27.22-40.41 40.65-90.9 33.46-144.7C401.8 87.79 326.8 13.32 235.2 1.723C99.01-15.51-15.51 99.01 1.724 235.2c11.6 91.64 86.08 166.7 177.6 178.9c53.8 7.189 104.3-6.236 144.7-33.46l119.7 119.7c15.62 15.62 40.95 15.62 56.57 0C515.9 484.7 515.9 459.3 500.3 443.7zM79.1 208c0-70.58 57.42-128 128-128s128 57.42 128 128c0 70.58-57.42 128-128 128S79.1 278.6 79.1 208z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2646,"featured_media":38856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Coetsee","author_link":"https:\/\/okrinstitute.org\/fr\/author\/dirkc\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/okrinstitute.org\/fr\/category\/general\/\" rel=\"category tag\">General<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How OKRs and effective communication can multiply company growth<\/title>\n<meta name=\"description\" content=\"OKRs and effective communication are both growth catalysts. . We have developed a system called communication with an ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okrinstitute.org\/fr\/okrs-and-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How OKRs and effective communication can multiply company growth\" \/>\n<meta property=\"og:description\" content=\"OKRs and effective communication are both growth catalysts. . 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