{"id":48997,"date":"2024-04-08T03:14:44","date_gmt":"2024-04-08T03:14:44","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=48997"},"modified":"2024-05-20T04:03:31","modified_gmt":"2024-05-20T04:03:31","slug":"why-esg-implementations-are-highly-impactful-on-company-performance-an-interview-with-susanne-horber","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/es\/why-esg-implementations-are-highly-impactful-on-company-performance-an-interview-with-susanne-horber\/","title":{"rendered":"Por qu\u00e9 las implementaciones de ESG tienen un gran impacto en el desempe\u00f1o de la empresa: una entrevista con Susanne Horber"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color has-link-color has-large-font-size wp-elements-30a79ba1731c520875969e23527f2910\">Por qu\u00e9 las implementaciones ESG tienen un gran impacto en el desempe\u00f1o de la empresa<\/h3>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d280092c\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"651\" data-id=\"49055\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-7.png\" alt=\"\" class=\"wp-image-49055\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-7.png 988w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-7-300x198.png 300w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-7-768x506.png 768w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-7-18x12.png 18w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-99614d51\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-509b42fd\"><span 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19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-7b23d524\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/telegram.me\/share\/url?url=\" tabindex=\"0\" role=\"button\" aria-label=\"telegrama\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 496 512\"><path d=\"M248 8C111 8 0 119 0 256S111 504 248 504 496 392.1 496 256 384.1 8 248 8zM362.1 176.7c-3.732 39.22-19.88 134.4-28.1 178.3-3.476 18.58-10.32 24.82-16.95 25.42-14.4 1.326-25.34-9.517-39.29-18.66-21.83-14.31-34.16-23.22-55.35-37.18-24.49-16.14-8.612-25 5.342-39.5 3.652-3.793 67.11-61.51 68.33-66.75 .153-.655 .3-3.1-1.154-4.384s-3.59-.849-5.135-.5q-3.283 .746-104.6 69.14-14.85 10.19-26.89 9.934c-8.855-.191-25.89-5.006-38.55-9.123-15.53-5.048-27.88-7.717-26.8-16.29q.84-6.7 18.45-13.7 108.4-47.25 144.6-62.3c68.87-28.65 83.18-33.62 92.51-33.79 2.052-.034 6.639 .474 9.61 2.885a10.45 10.45 0 0 1 3.53 6.716A43.76 43.76 0 0 1 362.1 176.7z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-deaaa0db\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"Facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M279.1 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.4 0 225.4 0c-73.22 0-121.1 44.38-121.1 124.7v70.62H22.89V288h81.39v224h100.2V288z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child 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60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-75d4503a\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"Linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 las implementaciones de ESG tienen un gran impacto en el desempe\u00f1o de la empresa: una entrevista con Susanne Horber<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\">INTRODUCCI\u00d3N<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/susanne-horber\/overlay\/about-this-profile\/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BrlsFgi6ASsOe5FqmdMnG4g%3D%3D\"><strong>Susannes Horbers <\/strong><\/a>El viaje de ESG comenz\u00f3 con su familia. Siempre estuvo interesada en cuestiones relacionadas con la sostenibilidad e hizo grandes esfuerzos por comprar s\u00f3lo alimentos ecol\u00f3gicos y biol\u00f3gicos. Es planificadora estrat\u00e9gica y siempre ha ayudado a las empresas a incorporar la sostenibilidad en sus estrategias comerciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Susanne explic\u00f3 las diferencias entre tener una visi\u00f3n tradicional para su empresa y una visi\u00f3n ESG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una visi\u00f3n ESG se centra en la sostenibilidad, las pr\u00e1cticas \u00e9ticas y la gobernanza responsable, mientras que la visi\u00f3n general de la empresa podr\u00eda tener como puntos focales las ganancias financieras, la expansi\u00f3n del mercado o la eficiencia operativa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una Visi\u00f3n ESG ampliar\u00e1 estos objetivos a la eficiencia energ\u00e9tica y la gesti\u00f3n de residuos, o dentro de consideraciones sociales; Te centrar\u00e1s en los derechos humanos y la satisfacci\u00f3n de los empleados. Teniendo en cuenta los aspectos de gobernanza, como empresa, usted puede cambiar sus prioridades para incluir transparencia, comportamientos \u00e9ticos y una supervisi\u00f3n eficaz. Es fundamental integrar el tema de la sostenibilidad en el ADN de la marca. Es posible centrarse en todos estos elementos durante las implementaciones ESG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9sta es la \u00fanica manera de darle la legitimidad y el enfoque para ser incluido en la estrategia comercial general. Una vez que hayas completado esta integraci\u00f3n, debes verificar el proceso midiendo y generando informes. Todo lo anterior requiere una perspectiva m\u00e1s amplia y las empresas deber\u00edan centrarse en las ganancias financieras y su impacto en el medio ambiente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DESAF\u00cdOS GENERALES ENFRENTADOS DURANTE <a href=\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/how-to-make-esg-real\">IMPLEMENTACIONES ASG<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le pregunt\u00e9 a Susanne sobre los desaf\u00edos generales de las empresas al implementar una estrategia ESG. Inmediatamente destac\u00f3 que todo comienza con la mentalidad adecuada: en lugar de ver los aspectos ESG como una carga, es mejor verlos como una oportunidad para mejorar el \u00e9xito y la competitividad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inicialmente, los criterios ESG pueden resultar costosos y el factor costo puede resultar un desaf\u00edo. Garantizar que los productos se adquieran de una fuente sostenible puede requerir costos iniciales significativos. Las empresas pueden tener dificultades para hacer frente a estos costos, especialmente cuando no ven un retorno inmediato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otro desaf\u00edo que Susanne se\u00f1al\u00f3 son las expectativas de las partes interesadas. En ciertos casos, las partes interesadas pueden tener expectativas diferentes y, en algunos casos, incluso contradictorias con respecto a la implementaci\u00f3n de ESG. Gestionar estas expectativas y al mismo tiempo garantizar que la empresa sea rentable puede ser un desaf\u00edo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La implementaci\u00f3n de ESG tambi\u00e9n puede requerir una transformaci\u00f3n de la mentalidad, desde una mentalidad de corto plazo y centrada \u00fanicamente en las ganancias a una m\u00e1s orientada al largo plazo, con la sostenibilidad en primer plano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www2.deloitte.com\/ce\/en\/pages\/global-business-services\/articles\/esg-explained-1-what-is-esg.html\">ESG EXPLICADO<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de las empresas y las personas entender\u00edan el contexto de la parte medioambiental del acr\u00f3nimo ESG, pero la parte social y de gobernanza de la ecuaci\u00f3n a menudo deja a la gente con dudas. Explic\u00f3 que la &#039;S&#039; en ESG significa Social, b\u00e1sicamente c\u00f3mo se trata a las personas, y que la &#039;G&#039; es para gobernanza y enfatiza c\u00f3mo se gestiona una empresa con un enfoque en pr\u00e1cticas de liderazgo s\u00f3lidas y \u00e9ticas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un buen liderazgo en este contexto significa que la empresa est\u00e1 tomando decisiones inteligentes y justas e incluye un alto grado de transparencia en lo que hace y c\u00f3mo lo hace. Ser abierto genera confianza no s\u00f3lo internamente sino tambi\u00e9n externamente. Si bien la cuesti\u00f3n del impacto ambiental suele recibir la mayor atenci\u00f3n, los aspectos sociales y de gobernanza son igualmente importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Convertir una estrategia ESG en acci\u00f3n significa, en primer lugar, planificar el medio ambiente, tratar a su gente de manera justa y administrar su empresa con honestidad. Un segundo paso para traducir su plan ESG en acci\u00f3n es crear objetivos claros que coincidan con los valores de su empresa. Estos objetivos deber\u00edan representar una mejora en el medio ambiente, los aspectos sociales y la gobernanza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tercer lugar, hacer que los aspectos ESG formen parte de cada decisi\u00f3n es un aspecto importante que puede conducir a una acci\u00f3n segura. Esto ayuda a todos los involucrados a tener en cuenta los aspectos ESG en todo momento. Recibir comentarios de partes interesadas tanto internas como externas puede fortalecer el plan ESG y mejorar en gran medida las posibilidades de ejecuci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poner en pr\u00e1ctica una estrategia ESG lleva tiempo. Es un esfuerzo bien aplicado ya que, en \u00faltima instancia, la ejecuci\u00f3n efectiva de una estrategia ESG garantizar\u00e1 que usted, como empresa, tenga un impacto positivo en el medio ambiente, trate bien a las personas y dirija su empresa de manera confiable. Cuando la base para la toma de decisiones, ya sea para elegir proveedores o productos, es ESG, es probable que ejecute su visi\u00f3n con el tiempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9tricas ASG<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan Susanne, medir el \u00e9xito de una implementaci\u00f3n ESG requiere una combinaci\u00f3n de m\u00e9tricas cualitativas y cuantitativas. Debemos identificar las medidas adecuadas para los tres elementos: ambiental, social y de gobernanza. Esto puede incluir m\u00e9tricas famosas como la reducci\u00f3n de las emisiones de carbono, la desviaci\u00f3n de residuos de los vertederos, la diversidad en el liderazgo, las puntuaciones de satisfacci\u00f3n de los empleados y m\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas m\u00e9tricas nos gu\u00edan para establecer cu\u00e1les son nuestras fortalezas y qu\u00e9 debemos mejorar. Como empresa, tambi\u00e9n puede empoderarse utilizando marcos de presentaci\u00f3n de informes estandarizados y existentes, como la iniciativa de presentaci\u00f3n de informes global. Este marco ser\u00eda entonces reconocible y aceptado por las partes interesadas externas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede obtener informaci\u00f3n que no est\u00e1 completamente capturada por los conjuntos de datos cuantitativos disponibles al incluir ciclos de retroalimentaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preguntas frecuentes sobre implementaciones ESG y desempe\u00f1o de la empresa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 es una visi\u00f3n ESG y en qu\u00e9 se diferencia de una visi\u00f3n empresarial tradicional?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una visi\u00f3n ESG (ambiental, social y de gobernanza) enfatiza la sostenibilidad, las pr\u00e1cticas \u00e9ticas y la gobernanza responsable. A diferencia de una visi\u00f3n empresarial tradicional que puede centrarse principalmente en ganancias financieras, expansi\u00f3n del mercado o eficiencias operativas, una visi\u00f3n ESG incorpora objetivos como eficiencia energ\u00e9tica, gesti\u00f3n de residuos, derechos humanos, satisfacci\u00f3n de los empleados, transparencia y comportamiento \u00e9tico. La integraci\u00f3n de ESG en el ADN de la empresa garantiza que estos elementos pasen a formar parte de la estrategia empresarial general.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfCu\u00e1les son los principales desaf\u00edos a los que se enfrentan las empresas a la hora de implementar estrategias ESG?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementar estrategias ESG puede resultar un desaf\u00edo debido a varios factores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Costo<\/strong>: Los gastos iniciales para el abastecimiento sostenible pueden ser elevados sin retornos inmediatos.<\/li>\n\n\n\n<li><strong>Expectativas de las partes interesadas<\/strong>: Equilibrar las expectativas diversas y a veces contradictorias de las partes interesadas puede resultar complejo.<\/li>\n\n\n\n<li><strong>Transformaci\u00f3n de mentalidad<\/strong>: Pasar de un enfoque de corto plazo centrado en las ganancias a una mentalidad de largo plazo orientada a la sostenibilidad requiere un esfuerzo significativo y un cambio cultural dentro de la organizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfC\u00f3mo contribuyen los aspectos &#039;sociales&#039; y de &#039;gobernanza&#039; de ESG al desempe\u00f1o de la empresa?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El aspecto &quot;social&quot; de ESG se centra en c\u00f3mo las empresas tratan a las personas, incluidos los empleados, los clientes y las comunidades, haciendo hincapi\u00e9 en la equidad, la diversidad y la satisfacci\u00f3n de los empleados. El aspecto de &#039;gobernanza&#039; implica pr\u00e1cticas de liderazgo \u00e9tico, transparencia y toma de decisiones acertadas. Ambos aspectos contribuyen a generar confianza interna y externamente, mejorando la reputaci\u00f3n de la empresa y, en \u00faltima instancia, conduciendo a un mejor desempe\u00f1o y sostenibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 pasos debe tomar una empresa para implementar eficazmente una estrategia ESG?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para implementar una estrategia ESG de manera efectiva, las empresas deber\u00edan:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Plan de Medio Ambiente<\/strong>: Abordar las preocupaciones ambientales y establecer objetivos claros y sostenibles.<\/li>\n\n\n\n<li><strong>Tratar a las personas de manera justa<\/strong>: Garantizar un trato \u00e9tico y pr\u00e1cticas justas para todas las partes interesadas.<\/li>\n\n\n\n<li><strong>Establecer objetivos claros<\/strong>: Alinear los objetivos ESG con los valores de la empresa y crear objetivos medibles.<\/li>\n\n\n\n<li><strong>Integrar ESG en la toma de decisiones<\/strong>: Hacer que las consideraciones ESG formen parte de cada decisi\u00f3n empresarial.<\/li>\n\n\n\n<li><strong>Recopilar comentarios<\/strong>: Utilice los comentarios de las partes interesadas internas y externas para refinar y mejorar las iniciativas ESG.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfC\u00f3mo pueden las empresas medir el \u00e9xito de sus implementaciones ESG?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medir el \u00e9xito de las implementaciones ESG implica m\u00e9tricas tanto cualitativas como cuantitativas. Las m\u00e9tricas clave pueden incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ambiental<\/strong>: Reducci\u00f3n de emisiones de carbono, eficacia en la gesti\u00f3n de residuos.<\/li>\n\n\n\n<li><strong>Social<\/strong>: Puntajes de satisfacci\u00f3n de los empleados, diversidad en el liderazgo.<\/li>\n\n\n\n<li><strong>Gobernancia<\/strong>: Niveles de transparencia, pr\u00e1cticas de liderazgo \u00e9tico. El uso de marcos de informes estandarizados como la Global Reporting Initiative puede ayudar a obtener conocimientos reconocidos y aceptados. Incluir circuitos de retroalimentaci\u00f3n de las partes interesadas garantiza una evaluaci\u00f3n integral m\u00e1s all\u00e1 de los n\u00fameros.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para comprender m\u00e1s sobre los OKR relacionados con ESG, comun\u00edquese con el Instituto OKR:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-okri-effective-okr-certification-courses wp-block-embed-okri-effective-okr-certification-courses\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"VozMoJKFUM\"><a href=\"https:\/\/okrinstitute.org\/es\/contact\/\">Contacto<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u201cContacto\u201d \u2014 OKRI - Cursos de certificaci\u00f3n OKR efectivos\" src=\"https:\/\/okrinstitute.org\/contact\/embed\/#?secret=gNeBS2WVKv#?secret=VozMoJKFUM\" data-secret=\"VozMoJKFUM\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-192x192.png 2x\" alt=\"Dirk Coetsee\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Nombre del autor:<\/p><p class=\"wp-block-post-author__name\">Dirk Coetsee<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Directora de Desarrollo de Talento del Instituto OKR<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Cursos relacionados<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-32c512\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-practitioner-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/practitioner-course.png\" alt=\"OKR Practitioner Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-practitioner-course\/\">Curso de Practicante de OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-foundation\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2016\/12\/okr-foundation.webp\" alt=\"OKR Foundation Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-foundation\/\">Curso b\u00e1sico de OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-leadership-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/08\/okr-leader.png\" alt=\"OKR Leadership Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-leadership-course\/\">Curso de Liderazgo OKR<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"recent-post wp-block-paragraph\">Mensajes recientes<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-3e84d9\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/es\/okrs-and-future-directed-communication-how-to-talk-about-the-future-in-a-way-that-inspires-and-motivates\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/09\/workers-working-together-network-graphic-1024x672.jpg\" alt=\"OKRs and future-directed communication: How to talk about the future in a way that inspires and motivates\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/okrs-and-future-directed-communication-how-to-talk-about-the-future-in-a-way-that-inspires-and-motivates\/\">OKR y comunicaci\u00f3n dirigida al futuro: c\u00f3mo hablar sobre el futuro de una manera que inspire y motive<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/es\/5-hidden-costs-of-siloed-teams\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2025\/05\/Brown-Green-Modern-Started-My-Blog-YouTube-Thumbnail-39-1024x576.png\" alt=\"5 Hidden Costs Of Siloed Teams That Are Killing Your Bottom Line\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/5-hidden-costs-of-siloed-teams\/\">5 costos ocultos de los equipos aislados que est\u00e1n arruinando sus resultados<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/es\/okrs-and-communication\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/10\/happy-young-asian-businessmen-businesswomen-meeting-brainstorming-ideas-1024x576.jpg\" alt=\"How OKRs and effective communication can multiply company growth\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/okrs-and-communication\/\">C\u00f3mo los OKR y la comunicaci\u00f3n efectiva pueden multiplicar el crecimiento de la empresa<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/es\/navigating-change-as-an-agile-leader\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-87.png\" alt=\"Navigating Change as an Agile Leader\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/navigating-change-as-an-agile-leader\/\">Navegando el cambio como un l\u00edder \u00e1gil<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/es\/boosting-team-spirit\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/11\/okrs-action-1024x576.png\" alt=\"Boosting Team Spirit: Actionable Ways to Motivate and Rally Your Crew Through Thick and Thin\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/boosting-team-spirit\/\">C\u00f3mo estimular el esp\u00edritu de equipo: formas pr\u00e1cticas de motivar y animar a su equipo en las buenas y en las malas<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Etiquetas<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">Entrenamiento #OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">Entrenador #OKR<\/p>\n\n\n\n<div class=\"wp-block-uagb-wp-search uagb-wp-search__outer-wrap uagb-block-e757e23a uagb-layout-input-button\"><form class=\"uagb-search-wrapper\" role=\"search\" action=\"https:\/\/okrinstitute.org\/es\/\" method=\"get\" data-trp-original-action=\"https:\/\/okrinstitute.org\"><div class=\"uagb-search-form__container\" role=\"tablist\"><input placeholder=\"B\u00fasqueda\" class=\"uagb-search-form__input\" type=\"search\" name=\"s\" title=\"B\u00fasqueda\"\/><button class=\"uagb-search-submit\" type=\"submit\"><span class=\"uagb-wp-search-button-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M500.3 443.7l-119.7-119.7c27.22-40.41 40.65-90.9 33.46-144.7C401.8 87.79 326.8 13.32 235.2 1.723C99.01-15.51-15.51 99.01 1.724 235.2c11.6 91.64 86.08 166.7 177.6 178.9c53.8 7.189 104.3-6.236 144.7-33.46l119.7 119.7c15.62 15.62 40.95 15.62 56.57 0C515.9 484.7 515.9 459.3 500.3 443.7zM79.1 208c0-70.58 57.42-128 128-128s128 57.42 128 128c0 70.58-57.42 128-128 128S79.1 278.6 79.1 208z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2646,"featured_media":49053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[89,22,95,21,97,96],"class_list":["post-48997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-framework","tag-key-result","tag-leading","tag-objective","tag-progressive","tag-success-measurement"],"qubely_featured_image_url":{"full":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6.png",988,651,false],"landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6.png",988,651,false],"portraits":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6-540x320.png",540,320,true],"thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6-150x150.png",150,150,true],"medium":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6-300x198.png",300,198,true],"medium_large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6-768x506.png",768,506,true],"large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6.png",988,651,false],"1536x1536":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6.png",988,651,false],"2048x2048":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6.png",988,651,false],"trp-custom-language-flag":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6-18x12.png",18,12,true],"qubely_landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6.png",988,651,false],"qubely_portrait":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6-540x320.png",540,320,true],"qubely_thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6-140x100.png",140,100,true]},"qubely_author":{"display_name":"Dirk 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