{"id":48608,"date":"2024-03-11T06:40:26","date_gmt":"2024-03-11T06:40:26","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=48608"},"modified":"2024-05-20T04:06:06","modified_gmt":"2024-05-20T04:06:06","slug":"value-creation-in-business-strategy","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/es\/value-creation-in-business-strategy\/","title":{"rendered":"Creaci\u00f3n de valor en la estrategia empresarial"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color has-link-color has-large-font-size wp-elements-1c2c32019267f4a95b22b5a25f1f9754\">Creaci\u00f3n de valor en la estrategia empresarial<\/h3>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d280092c\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"651\" data-id=\"48628\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1.png\" alt=\"\" class=\"wp-image-48628\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1.png 977w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1-300x200.png 300w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1-768x512.png 768w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1-391x260.png 391w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1-18x12.png 18w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-99614d51\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-509b42fd\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/api.whatsapp.com\/send?text=\" tabindex=\"0\" role=\"button\" aria-label=\"whatsapp\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-7b23d524\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/telegram.me\/share\/url?url=\" tabindex=\"0\" role=\"button\" aria-label=\"telegrama\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 496 512\"><path d=\"M248 8C111 8 0 119 0 256S111 504 248 504 496 392.1 496 256 384.1 8 248 8zM362.1 176.7c-3.732 39.22-19.88 134.4-28.1 178.3-3.476 18.58-10.32 24.82-16.95 25.42-14.4 1.326-25.34-9.517-39.29-18.66-21.83-14.31-34.16-23.22-55.35-37.18-24.49-16.14-8.612-25 5.342-39.5 3.652-3.793 67.11-61.51 68.33-66.75 .153-.655 .3-3.1-1.154-4.384s-3.59-.849-5.135-.5q-3.283 .746-104.6 69.14-14.85 10.19-26.89 9.934c-8.855-.191-25.89-5.006-38.55-9.123-15.53-5.048-27.88-7.717-26.8-16.29q.84-6.7 18.45-13.7 108.4-47.25 144.6-62.3c68.87-28.65 83.18-33.62 92.51-33.79 2.052-.034 6.639 .474 9.61 2.885a10.45 10.45 0 0 1 3.53 6.716A43.76 43.76 0 0 1 362.1 176.7z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-deaaa0db\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"Facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M279.1 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.4 0 225.4 0c-73.22 0-121.1 44.38-121.1 124.7v70.62H22.89V288h81.39v224h100.2V288z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-4000bbc9\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"gorjeo\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.4 151.7c.325 4.548 .325 9.097 .325 13.65 0 138.7-105.6 298.6-298.6 298.6-59.45 0-114.7-17.22-161.1-47.11 8.447 .974 16.57 1.299 25.34 1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 27.61-3.573-48.08-9.747-84.14-51.98-84.14-102.1v-1.299c13.97 7.797 30.21 12.67 47.43 13.32-28.26-18.84-46.78-51.01-46.78-87.39 0-19.49 5.197-37.36 14.29-52.95 51.65 63.67 129.3 105.3 216.4 109.8-1.624-7.797-2.599-15.92-2.599-24.04 0-57.83 46.78-104.9 104.9-104.9 30.21 0 57.5 12.67 76.67 33.14 23.72-4.548 46.46-13.32 66.6-25.34-7.798 24.37-24.37 44.83-46.13 57.83 21.12-2.273 41.58-8.122 60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-75d4503a\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"Linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En un panorama empresarial en constante evoluci\u00f3n, la creaci\u00f3n de valor es el objetivo primordial de las empresas que buscan el \u00e9xito a largo plazo. Este valor se ve en las ganancias obtenidas y los beneficios brindados a los clientes, las oportunidades disponibles para los empleados y el impacto en las partes interesadas m\u00e1s amplias. Este art\u00edculo profundiza en la creaci\u00f3n de valor dentro <a href=\"https:\/\/online.york.ac.uk\/what-is-a-business-strategy\/\">estrategia de negocios<\/a>, examinando c\u00f3mo las empresas pueden navegar y aprovechar este proceso vital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introducci\u00f3n a la creaci\u00f3n de valor y estrategia empresarial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En esencia, la estrategia en los negocios consiste en prever el futuro y planificarlo para crear el m\u00e1ximo valor. Esto implica una combinaci\u00f3n din\u00e1mica de acciones dise\u00f1adas para mejorar el valor entregado a los clientes, crear un entorno estimulante y gratificante para los empleados y garantizar un margen de beneficio sostenible para la empresa. La creaci\u00f3n de valor es el eje de una estrategia empresarial exitosa y determina su capacidad para destacarse en el mercado competitivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comprender la voluntad de pagar frente a la voluntad de vender<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El concepto de creaci\u00f3n de valor gira en torno a dos factores cr\u00edticos: la disposici\u00f3n de los clientes a pagar y la disposici\u00f3n de los empleados a vender su trabajo. La disposici\u00f3n a pagar refleja la cantidad m\u00e1xima que los clientes est\u00e1n dispuestos a gastar en un producto o servicio, mostrando el valor percibido. Por el contrario, la disposici\u00f3n a vender representa la cantidad m\u00e1s baja que los empleados aceptan como compensaci\u00f3n por su trabajo. La disparidad entre estos valores y el precio o compensaci\u00f3n real ilustra el valor creado, que se distribuye entre los clientes, los empleados y la empresa. Mejorar la calidad del producto o servicio, introducir ofertas complementarias y aprovechar los efectos de la red puede aumentar significativamente la disposici\u00f3n a pagar del cliente. Mientras tanto, hacer que los empleos sean m\u00e1s atractivos u ofrecer salarios m\u00e1s altos puede disminuir la disposici\u00f3n a vender, creando valor adicional para la empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Enfoques estrat\u00e9gicos para aumentar el valor para las partes interesadas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para aumentar el valor para las partes interesadas, las empresas deben centrarse en iniciativas estrat\u00e9gicas que mejoren la calidad de sus ofertas y hagan que su entorno de trabajo sea m\u00e1s atractivo. Esto puede implicar invertir en desarrollo de productos, mejora del servicio al cliente y programas de capacitaci\u00f3n de empleados. Creando una cultura que <a href=\"https:\/\/www.forbes.com\/sites\/paycom\/2017\/03\/09\/are-employee-engagement-and-employee-motivation-the-same-thing\/?sh=1b04a3f32933\">motiva e involucra a los empleados<\/a> Tambi\u00e9n puede conducir a ideas innovadoras que mejoren a\u00fan m\u00e1s la creaci\u00f3n de valor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estudio de caso: la transformaci\u00f3n estrat\u00e9gica de Best Buy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un brillante ejemplo de transformaci\u00f3n estrat\u00e9gica impulsada por la creaci\u00f3n de valor es Best Buy. Ante una feroz competencia en l\u00ednea, Best Buy reinvent\u00f3 su modelo de negocios para aumentar la disposici\u00f3n de los clientes a pagar y reducir los costos operativos. Al optimizar los dise\u00f1os de las tiendas, mejorar el conocimiento de los productos por parte de los empleados e implementar experiencias tienda en tienda con proveedores de tecnolog\u00eda l\u00edderes, Best Buy cre\u00f3 un entorno de compras m\u00e1s atractivo. Este giro estrat\u00e9gico mejor\u00f3 la experiencia del cliente y reforz\u00f3 la rentabilidad y el compromiso de los empleados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pasos pr\u00e1cticos para que las empresas mejoren la creaci\u00f3n de valor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se pueden tomar varias medidas pr\u00e1cticas para las empresas que deseen reforzar su creaci\u00f3n de valor. En primer lugar, es fundamental comprender su base de clientes e innovar continuamente en funci\u00f3n de sus necesidades. En segundo lugar, invertir en sus empleados a trav\u00e9s del desarrollo profesional y <a href=\"https:\/\/www.vu.edu.au\/about-vu\/news-events\/study-space\/how-to-create-a-positive-work-environment\">creando una cultura de trabajo positiva<\/a> puede reducir la rotaci\u00f3n y mejorar la productividad. En tercer lugar, aprovechar la tecnolog\u00eda para mejorar la eficiencia operativa y la participaci\u00f3n del cliente puede aumentar el valor. Por \u00faltimo, adoptar una cultura de mejora continua y estar abierto a pivotes estrat\u00e9gicos basados en la retroalimentaci\u00f3n del mercado puede sostener el crecimiento y la creaci\u00f3n de valor a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusi\u00f3n, el enfoque estrat\u00e9gico en la creaci\u00f3n de valor es indispensable para las empresas que buscan durabilidad y \u00e9xito en el panorama competitivo actual. Al comprender e implementar estrategias orientadas a mejorar el valor para los clientes, empleados y otras partes interesadas, las empresas pueden garantizar su relevancia y rentabilidad continuas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preguntas frecuentes<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfQu\u00e9 es la creaci\u00f3n de valor en la estrategia empresarial?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La creaci\u00f3n de valor en la estrategia empresarial se refiere al proceso de mejorar el valor de una empresa aumentando los beneficios proporcionados a los clientes, empleados y otras partes interesadas. Esto implica una serie de acciones estrat\u00e9gicas destinadas a ofrecer productos y servicios superiores, crear un entorno de trabajo atractivo y gratificante y garantizar una rentabilidad sostenible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfC\u00f3mo impactan la disposici\u00f3n a pagar y la disposici\u00f3n a vender en la creaci\u00f3n de valor?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La disposici\u00f3n a pagar es la cantidad m\u00e1xima que los clientes est\u00e1n dispuestos a gastar en un producto o servicio, lo que indica su valor percibido. La disposici\u00f3n a vender es la compensaci\u00f3n m\u00ednima que los empleados aceptan por su trabajo. La brecha entre estos valores y los precios o salarios reales representa el valor creado, distribuido entre los clientes, los empleados y la empresa. Mejorar la calidad del producto y crear condiciones de trabajo atractivas puede aumentar este valor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfQu\u00e9 enfoques estrat\u00e9gicos pueden utilizar las empresas para aumentar el valor para las partes interesadas?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas pueden aumentar el valor para las partes interesadas al:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invertir en desarrollo de productos y mejoras en el servicio al cliente.<\/li>\n\n\n\n<li>Ofrecer programas de capacitaci\u00f3n a los empleados y crear una cultura laboral positiva.<\/li>\n\n\n\n<li>Aprovechar la tecnolog\u00eda para mejorar la eficiencia operativa y la participaci\u00f3n del cliente.<\/li>\n\n\n\n<li>Innovando continuamente en base a los comentarios de los clientes y las tendencias del mercado.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfPuede darnos un ejemplo de una empresa que haya creado valor con \u00e9xito a trav\u00e9s de una transformaci\u00f3n estrat\u00e9gica?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo notable es Best Buy. Al enfrentarse a una intensa competencia en l\u00ednea, Best Buy transform\u00f3 su modelo de negocios optimizando los dise\u00f1os de las tiendas, mejorando el conocimiento de los productos por parte de los empleados e implementando experiencias tienda en tienda con proveedores de tecnolog\u00eda l\u00edderes. Estas iniciativas aumentaron la disposici\u00f3n de los clientes a pagar, redujeron los costos operativos e impulsaron el compromiso y la rentabilidad de los empleados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfQu\u00e9 medidas pr\u00e1cticas pueden tomar las empresas para mejorar la creaci\u00f3n de valor?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Para mejorar la creaci\u00f3n de valor, las empresas pueden:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Comprender su base de clientes e innovar en funci\u00f3n de sus necesidades.<\/li>\n\n\n\n<li>Invierta en el desarrollo de los empleados y cree una cultura laboral positiva.<\/li>\n\n\n\n<li>Utilice la tecnolog\u00eda para mejorar la eficiencia operativa y la participaci\u00f3n del cliente.<\/li>\n\n\n\n<li>Adopte la mejora continua y ad\u00e1ptese a la retroalimentaci\u00f3n del mercado para lograr un crecimiento sostenido y relevancia.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-300x300.png 2x\" alt=\"Dirk Schmellenkamp\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Nombre del autor:<\/p><p class=\"wp-block-post-author__name\">dirk schmellenkamp<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Director ejecutivo del Instituto OKR<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Cursos relacionados<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-1a5afb\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-foundation\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2016\/12\/okr-foundation.webp\" alt=\"OKR Foundation Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-foundation\/\">Curso b\u00e1sico de OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-practitioner-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/practitioner-course.png\" alt=\"OKR Practitioner Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-practitioner-course\/\">Curso de Practicante de OKR<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-leadership-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/08\/okr-leader.png\" alt=\"OKR Leadership Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/courses\/okr-leadership-course\/\">Curso de Liderazgo OKR<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"recent-post wp-block-paragraph\">Mensajes recientes<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-b4b884\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/es\/okr-institute-partners-with-elara-aerospace\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/11\/Brown-Green-Modern-Started-My-Blog-YouTube-Thumbnail-30-1024x576.png\" alt=\"Reaching for the Stars: OKR Institute and Elara Aerospace Team Up to Send Student-Built Rocket into Space\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/okr-institute-partners-with-elara-aerospace\/\">Alcanzando las estrellas: OKR Institute y Elara Aerospace se unen para enviar un cohete construido por estudiantes al espacio<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/es\/an-agile-mindset-is-the-starting-point-for-strategy-execution\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/03\/copy-space-paper-brain-with-light-bulb-1024x683.jpg\" alt=\"An Agile Mindset is the starting point for strategy execution\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/an-agile-mindset-is-the-starting-point-for-strategy-execution\/\">Una mentalidad \u00e1gil es el punto de partida para la ejecuci\u00f3n de la estrategia<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/es\/navigating-change-as-an-agile-leader\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-87.png\" alt=\"Navigating Change as an Agile Leader\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/navigating-change-as-an-agile-leader\/\">Navegando el cambio como un l\u00edder \u00e1gil<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/es\/how-okrs-help-build-a-healthier-kpi-tree\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2026\/03\/3.png\" alt=\"How OKRs Help Build a Healthier KPI Tree\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/how-okrs-help-build-a-healthier-kpi-tree\/\">C\u00f3mo los OKR ayudan a construir un \u00e1rbol de KPI m\u00e1s saludable<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/es\/improving-employee-performance-with-okr-institute\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/05\/group-people-working-out-business-plan-office-1-1024x683.jpeg\" alt=\"improving employee performance\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/improving-employee-performance-with-okr-institute\/\">mejorar el rendimiento de los empleados<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Etiquetas<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">Entrenamiento #OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">Entrenador #OKR<\/p>\n\n\n\n<div class=\"wp-block-uagb-wp-search uagb-wp-search__outer-wrap uagb-block-e757e23a uagb-layout-input-button\"><form class=\"uagb-search-wrapper\" role=\"search\" action=\"https:\/\/okrinstitute.org\/es\/\" method=\"get\" data-trp-original-action=\"https:\/\/okrinstitute.org\"><div class=\"uagb-search-form__container\" role=\"tablist\"><input placeholder=\"B\u00fasqueda\" class=\"uagb-search-form__input\" type=\"search\" name=\"s\" title=\"B\u00fasqueda\"\/><button class=\"uagb-search-submit\" type=\"submit\"><span class=\"uagb-wp-search-button-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M500.3 443.7l-119.7-119.7c27.22-40.41 40.65-90.9 33.46-144.7C401.8 87.79 326.8 13.32 235.2 1.723C99.01-15.51-15.51 99.01 1.724 235.2c11.6 91.64 86.08 166.7 177.6 178.9c53.8 7.189 104.3-6.236 144.7-33.46l119.7 119.7c15.62 15.62 40.95 15.62 56.57 0C515.9 484.7 515.9 459.3 500.3 443.7zM79.1 208c0-70.58 57.42-128 128-128s128 57.42 128 128c0 70.58-57.42 128-128 128S79.1 278.6 79.1 208z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":48627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[89,22,95,21,97,96],"class_list":["post-48608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-framework","tag-key-result","tag-leading","tag-objective","tag-progressive","tag-success-measurement"],"qubely_featured_image_url":{"full":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"portraits":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-540x320.png",540,320,true],"thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-150x150.png",150,150,true],"medium":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-300x200.png",300,200,true],"medium_large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-768x512.png",768,512,true],"large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"1536x1536":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"2048x2048":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"trp-custom-language-flag":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-18x12.png",18,12,true],"qubely_landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"qubely_portrait":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-540x320.png",540,320,true],"qubely_thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-140x100.png",140,100,true]},"qubely_author":{"display_name":"Dirk Schmellenkamp","author_link":"https:\/\/okrinstitute.org\/es\/author\/dirk\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/okrinstitute.org\/es\/category\/general\/\" rel=\"category tag\">General<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Value Creation in Business Strategy<\/title>\n<meta name=\"description\" content=\"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okrinstitute.org\/es\/value-creation-in-business-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value Creation in Business Strategy\" \/>\n<meta property=\"og:description\" content=\"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okrinstitute.org\/es\/value-creation-in-business-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"OKRI - Effective OKR Certification Courses\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T06:40:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-20T04:06:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png\" \/>\n\t<meta property=\"og:image:width\" content=\"977\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dirk Schmellenkamp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dirk Schmellenkamp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/\"},\"author\":{\"name\":\"Dirk Schmellenkamp\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#\\\/schema\\\/person\\\/eb83fcfbc7ef60e0381540b045f65165\"},\"headline\":\"Value Creation in Business Strategy\",\"datePublished\":\"2024-03-11T06:40:26+00:00\",\"dateModified\":\"2024-05-20T04:06:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/\"},\"wordCount\":899,\"publisher\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Blog-83.png\",\"keywords\":[\"framework\",\"key result\",\"leading\",\"objective\",\"progressive\",\"success measurement\"],\"articleSection\":[\"General\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/\",\"name\":\"Value Creation in Business Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Blog-83.png\",\"datePublished\":\"2024-03-11T06:40:26+00:00\",\"dateModified\":\"2024-05-20T04:06:06+00:00\",\"description\":\"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Blog-83.png\",\"contentUrl\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Blog-83.png\",\"width\":977,\"height\":651},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/okrinstitute.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Value Creation in Business Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#website\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/\",\"name\":\"OKRI - Effective OKR Certification Courses\",\"description\":\"Become a certified OKR Expert in drafting strong OKRs\",\"publisher\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/okrinstitute.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#organization\",\"name\":\"OKR Institute\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/icon-medium.png\",\"contentUrl\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/icon-medium.png\",\"width\":501,\"height\":501,\"caption\":\"OKR Institute\"},\"image\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#\\\/schema\\\/person\\\/eb83fcfbc7ef60e0381540b045f65165\",\"name\":\"Dirk Schmellenkamp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/dirkS1-min-150x150.png\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/dirkS1-min-150x150.png\",\"contentUrl\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/dirkS1-min-150x150.png\",\"caption\":\"Dirk Schmellenkamp\"},\"description\":\"Certified OKR Coach, Certified Solution Focused Coach\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/es\\\/author\\\/dirk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Creaci\u00f3n de valor en la estrategia empresarial","description":"Explora los conceptos clave de la creaci\u00f3n de valor en la estrategia empresarial, incluyendo estudios de caso como el de Best Buy y c\u00f3mo las empresas pueden aumentar el valor para los clientes, los empleados y las partes interesadas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okrinstitute.org\/es\/value-creation-in-business-strategy\/","og_locale":"es_ES","og_type":"article","og_title":"Value Creation in Business Strategy","og_description":"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.","og_url":"https:\/\/okrinstitute.org\/es\/value-creation-in-business-strategy\/","og_site_name":"OKRI - Effective OKR Certification Courses","article_published_time":"2024-03-11T06:40:26+00:00","article_modified_time":"2024-05-20T04:06:06+00:00","og_image":[{"width":977,"height":651,"url":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png","type":"image\/png"}],"author":"Dirk Schmellenkamp","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Dirk Schmellenkamp","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#article","isPartOf":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/"},"author":{"name":"Dirk Schmellenkamp","@id":"https:\/\/okrinstitute.org\/#\/schema\/person\/eb83fcfbc7ef60e0381540b045f65165"},"headline":"Value Creation in Business Strategy","datePublished":"2024-03-11T06:40:26+00:00","dateModified":"2024-05-20T04:06:06+00:00","mainEntityOfPage":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/"},"wordCount":899,"publisher":{"@id":"https:\/\/okrinstitute.org\/#organization"},"image":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png","keywords":["framework","key result","leading","objective","progressive","success measurement"],"articleSection":["General"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/","url":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/","name":"Creaci\u00f3n de valor en la estrategia empresarial","isPartOf":{"@id":"https:\/\/okrinstitute.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#primaryimage"},"image":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png","datePublished":"2024-03-11T06:40:26+00:00","dateModified":"2024-05-20T04:06:06+00:00","description":"Explora los conceptos clave de la creaci\u00f3n de valor en la estrategia empresarial, incluyendo estudios de caso como el de Best Buy y c\u00f3mo las empresas pueden aumentar el valor para los clientes, los empleados y las partes interesadas.","breadcrumb":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#primaryimage","url":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png","contentUrl":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png","width":977,"height":651},{"@type":"BreadcrumbList","@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okrinstitute.org\/"},{"@type":"ListItem","position":2,"name":"Value Creation in Business Strategy"}]},{"@type":"WebSite","@id":"https:\/\/okrinstitute.org\/#website","url":"https:\/\/okrinstitute.org\/","name":"OKRI - Cursos de certificaci\u00f3n OKR efectivos","description":"Convi\u00e9rtase en un experto certificado en OKR en la redacci\u00f3n de OKR s\u00f3lidos","publisher":{"@id":"https:\/\/okrinstitute.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okrinstitute.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/okrinstitute.org\/#organization","name":"Instituto OKR","url":"https:\/\/okrinstitute.org\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/okrinstitute.org\/#\/schema\/logo\/image\/","url":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/icon-medium.png","contentUrl":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/icon-medium.png","width":501,"height":501,"caption":"OKR Institute"},"image":{"@id":"https:\/\/okrinstitute.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/okrinstitute.org\/#\/schema\/person\/eb83fcfbc7ef60e0381540b045f65165","name":"dirk schmellenkamp","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-150x150.png","url":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-150x150.png","contentUrl":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-150x150.png","caption":"Dirk Schmellenkamp"},"description":"Coach certificado en OKR, Coach certificado centrado en soluciones","url":"https:\/\/okrinstitute.org\/es\/author\/dirk\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-150x150.png",150,150,true],"medium":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-300x200.png",300,200,true],"medium_large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-768x512.png",768,512,true],"large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"1536x1536":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"2048x2048":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"trp-custom-language-flag":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-18x12.png",18,12,true],"qubely_landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"qubely_portrait":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-540x320.png",540,320,true],"qubely_thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-140x100.png",140,100,true]},"uagb_author_info":{"display_name":"Dirk Schmellenkamp","author_link":"https:\/\/okrinstitute.org\/es\/author\/dirk\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/posts\/48608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/comments?post=48608"}],"version-history":[{"count":7,"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/posts\/48608\/revisions"}],"predecessor-version":[{"id":49512,"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/posts\/48608\/revisions\/49512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/media\/48627"}],"wp:attachment":[{"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/media?parent=48608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/categories?post=48608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okrinstitute.org\/es\/wp-json\/wp\/v2\/tags?post=48608"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}