{"id":36059,"date":"2022-07-14T14:19:50","date_gmt":"2022-07-14T14:19:50","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=36059"},"modified":"2022-08-07T19:13:47","modified_gmt":"2022-08-07T19:13:47","slug":"the-role-of-values-in-achieving-okrs","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/es\/the-role-of-values-in-achieving-okrs\/","title":{"rendered":"El papel de los valores en el logro de OKRS"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"alignfull has-text-align-center main-title-mob has-white-color has-text-color has-x-large-font-size wp-block-heading\" id=\"implementing-okrs-for-the-first-time-1\">Por qu\u00e9 los valores son importantes cuando se trata de lograr OKRS<\/h2>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-ce0ab789\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full has-custom-border post-image\"><a href=\"https:\/\/okrinstitute.org\/es\/okrs-and-startups-valu\/values\/\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"418\" data-id=\"36003\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/07\/values.jpg\" alt=\"\" class=\"wp-image-36003\" style=\"border-radius:10px\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/07\/values.jpg 626w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/07\/values-300x200.jpg 300w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/07\/values-391x260.jpg 391w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-cc0af064\"><div class=\"uagb-social-share__wrap\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-96f7338f\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/api.whatsapp.com\/send?text=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-80a45efb\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/telegram.me\/share\/url?url=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 496 512\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm121.8 169.9l-40.7 191.8c-3 13.6-11.1 16.9-22.4 10.5l-62-45.7-29.9 28.8c-3.3 3.3-6.1 6.1-12.5 6.1l4.4-63.1 114.9-103.8c5-4.4-1.1-6.9-7.7-2.5l-142 89.4-61.2-19.1c-13.3-4.2-13.6-13.3 2.8-19.7l239.1-92.2c11.1-4 20.8 2.7 17.2 19.5z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-e3bd3654\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-b8d3ad43\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-7cb88000\"><a class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" rel=\"noopener noreferrer\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg><\/span><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>El papel de los valores en el logro de OKRS<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se cumplieron los objetivos estrat\u00e9gicos pero el sistema de valores de su empresa se vio comprometido, las consecuencias probables son ganancias a corto plazo. Sin embargo, es probable que sigan complicaciones graves a largo plazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos por el bien del argumento que el equipo de ventas de una empresa logra una cantidad muy alta de ventas e ingresos. Al mismo tiempo, han comprometido su integridad como resultado de una actitud de &#039;ganar a toda costa&#039;. Inicialmente pueden ser elogiados e incluso recompensados. En \u00faltima instancia, a medida que su comportamiento poco \u00e9tico sale a la luz, tanto la reputaci\u00f3n individual como la de la empresa se ven empa\u00f1adas. Las p\u00e9rdidas financieras a menudo siguen al da\u00f1o a la reputaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>CASO DE ESTUDIO<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">El siguiente ejemplo destaca la importancia de integrar OKRS con todos los objetivos estrat\u00e9gicos de la empresa, as\u00ed como con los KPI individuales de todos los miembros del equipo. Si, por ejemplo, el valor de una empresa es la integridad, todas las acciones deben &#039;filtrarse&#039; a trav\u00e9s de este valor y deben ser la prueba de fuego de todos los comportamientos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jack Ma una vez despidi\u00f3 a uno de sus mejores vendedores en p\u00fablico por mostrar una constante falta de integridad. De hecho, los valores no deber\u00edan ser negociables desde el inicio de su creaci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Aqu\u00ed siguen los factores altamente cr\u00edticos cuando se trata de los sistemas de valor de la empresa:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Deben ser co-creados por todas las partes interesadas relevantes para que sean verdaderamente respetados.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>El sistema de valores de la empresa debe formar parte integral de los sistemas de incorporaci\u00f3n, capacitaci\u00f3n, desarrollo y recompensa de la empresa.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Los valores de la empresa deben fluir a trav\u00e9s de todas las formas de comunicaci\u00f3n para que se integren plenamente, de forma sostenible, en la cultura de la empresa.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>El mejor enfoque para incorporar valores en la cultura de una empresa es un enfoque pragm\u00e1tico. Los valores deben definirse claramente y destilarse en acciones pr\u00e1cticas dentro de cada funci\u00f3n.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Los valores deber\u00edan incluso formar parte de las descripciones de puestos y tambi\u00e9n deber\u00edan figurar en los contratos de trabajo.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando los valores son simplemente transmitidos por la gerencia de la empresa, se vuelve muy dif\u00edcil para los miembros del equipo apropiarse de los valores, ya que no fueron consultados al respecto, pero tienden a ser juzgados por estos mismos valores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los miembros del equipo solo tienden naturalmente a tomar en serio un sistema de valores cuando participaron en su creaci\u00f3n, cuando se les recuerdan constantemente los valores de la empresa de manera positiva y cuando se dan cuenta de que son est\u00e1ndares de comportamiento no negociables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una forma pragm\u00e1tica pero relativamente \u00fanica de ver un sistema de valores es etiquetarlo como est\u00e1ndares de comportamiento de los que todas las partes interesadas deben rendir cuentas. Estos est\u00e1ndares de comportamiento deben estar alineados con la visi\u00f3n, las metas y los objetivos de la empresa. Eso simplemente significa que estos comportamientos, cuando se aplican de manera consistente, deber\u00edan conducir a un resultado final positivo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>La aplicaci\u00f3n de los sistemas de valores<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Los valores deben formar parte de las evaluaciones de pares, circuitos de retroalimentaci\u00f3n, reuniones y sistemas de recompensa. Los valores, hasta cierto punto, pueden actuar como un puente entre establecer metas y alcanzarlas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que el &#039;aprendizaje continuo&#039; es un valor de la empresa. Cuando todos los miembros del equipo aceptan plenamente este valor, refinan continuamente sus habilidades t\u00e9cnicas y no t\u00e9cnicas e incluso aprenden y se adaptan a los errores, han dado pasos claros y positivos hacia el cumplimiento de los objetivos de la empresa.<\/p>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/cropped-icon-small-1-192x192.png 2x\" alt=\"Dirk Coetsee\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Nombre del autor:<\/p><p class=\"wp-block-post-author__name\">Dirk Coetsee<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Directora de Desarrollo de Talento del Instituto OKR<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Cursos relacionados<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-f3ca18\"><div 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src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2026\/03\/3.png\" alt=\"How OKRs Help Build a Healthier KPI Tree\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/es\/how-okrs-help-build-a-healthier-kpi-tree\/\">C\u00f3mo los OKR ayudan a construir un \u00e1rbol de KPI m\u00e1s saludable<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Etiquetas<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">Entrenamiento #OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">Entrenador #OKR<\/p>\n\n\n\n<div class=\"wp-block-uagb-wp-search uagb-wp-search__outer-wrap uagb-block-88d7f2a6 uagb-layout-input-button\"><form class=\"uagb-search-wrapper\" role=\"search\" action=\"https:\/\/okrinstitute.org\/es\/\" method=\"get\" data-trp-original-action=\"https:\/\/okrinstitute.org\"><div class=\"uagb-search-form__container\" role=\"tablist\"><input placeholder=\"B\u00fasqueda\" class=\"uagb-search-form__input\" type=\"search\" name=\"s\" title=\"B\u00fasqueda\"\/><button class=\"uagb-search-submit\" type=\"submit\"><span class=\"uagb-wp-search-button-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2646,"featured_media":36003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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