{"id":48608,"date":"2024-03-11T06:40:26","date_gmt":"2024-03-11T06:40:26","guid":{"rendered":"https:\/\/okrinstitute.org\/?p=48608"},"modified":"2024-05-20T04:06:06","modified_gmt":"2024-05-20T04:06:06","slug":"value-creation-in-business-strategy","status":"publish","type":"post","link":"https:\/\/okrinstitute.org\/de\/value-creation-in-business-strategy\/","title":{"rendered":"Wertsch\u00f6pfung in der Gesch\u00e4ftsstrategie"},"content":{"rendered":"<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-center is-position-center-center image-shadow\" style=\"min-height:200px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim has-background-gradient\" style=\"background:linear-gradient(45deg,rgb(52,168,83) 0%,rgb(124,187,0) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color has-link-color has-large-font-size wp-elements-1c2c32019267f4a95b22b5a25f1f9754\">Wertsch\u00f6pfung in der Gesch\u00e4ftsstrategie<\/h3>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-undefined uagb-block-d280092c\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"651\" data-id=\"48628\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1.png\" alt=\"\" class=\"wp-image-48628\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1.png 977w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1-300x200.png 300w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1-768x512.png 768w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1-391x260.png 391w, https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-1-18x12.png 18w\" sizes=\"auto, (max-width: 977px) 100vw, 977px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-99614d51\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-509b42fd\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/api.whatsapp.com\/send?text=\" tabindex=\"0\" role=\"button\" aria-label=\"WhatsApp\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7 .9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-7b23d524\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/telegram.me\/share\/url?url=\" tabindex=\"0\" role=\"button\" aria-label=\"Telegramm\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 496 512\"><path d=\"M248 8C111 8 0 119 0 256S111 504 248 504 496 392.1 496 256 384.1 8 248 8zM362.1 176.7c-3.732 39.22-19.88 134.4-28.1 178.3-3.476 18.58-10.32 24.82-16.95 25.42-14.4 1.326-25.34-9.517-39.29-18.66-21.83-14.31-34.16-23.22-55.35-37.18-24.49-16.14-8.612-25 5.342-39.5 3.652-3.793 67.11-61.51 68.33-66.75 .153-.655 .3-3.1-1.154-4.384s-3.59-.849-5.135-.5q-3.283 .746-104.6 69.14-14.85 10.19-26.89 9.934c-8.855-.191-25.89-5.006-38.55-9.123-15.53-5.048-27.88-7.717-26.8-16.29q.84-6.7 18.45-13.7 108.4-47.25 144.6-62.3c68.87-28.65 83.18-33.62 92.51-33.79 2.052-.034 6.639 .474 9.61 2.885a10.45 10.45 0 0 1 3.53 6.716A43.76 43.76 0 0 1 362.1 176.7z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-deaaa0db\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"Facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 320 512\"><path d=\"M279.1 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.4 0 225.4 0c-73.22 0-121.1 44.38-121.1 124.7v70.62H22.89V288h81.39v224h100.2V288z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-4000bbc9\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"Twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M459.4 151.7c.325 4.548 .325 9.097 .325 13.65 0 138.7-105.6 298.6-298.6 298.6-59.45 0-114.7-17.22-161.1-47.11 8.447 .974 16.57 1.299 25.34 1.299 49.06 0 94.21-16.57 130.3-44.83-46.13-.975-84.79-31.19-98.11-72.77 6.498 .974 12.99 1.624 19.82 1.624 9.421 0 18.84-1.3 27.61-3.573-48.08-9.747-84.14-51.98-84.14-102.1v-1.299c13.97 7.797 30.21 12.67 47.43 13.32-28.26-18.84-46.78-51.01-46.78-87.39 0-19.49 5.197-37.36 14.29-52.95 51.65 63.67 129.3 105.3 216.4 109.8-1.624-7.797-2.599-15.92-2.599-24.04 0-57.83 46.78-104.9 104.9-104.9 30.21 0 57.5 12.67 76.67 33.14 23.72-4.548 46.46-13.32 66.6-25.34-7.798 24.37-24.37 44.83-46.13 57.83 21.12-2.273 41.58-8.122 60.43-16.24-14.29 20.79-32.16 39.31-52.63 54.25z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-75d4503a\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"LinkedIn\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\"><path d=\"M100.3 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.6 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.3 61.9 111.3 142.3V448z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In der sich st\u00e4ndig weiterentwickelnden Gesch\u00e4ftslandschaft ist die Wertsch\u00f6pfung das wichtigste Ziel f\u00fcr Unternehmen, die langfristigen Erfolg anstreben. Dieser Wert zeigt sich in den erzielten Gewinnen und den Vorteilen, die den Kunden geboten werden, den M\u00f6glichkeiten, die den Mitarbeitern zur Verf\u00fcgung stehen, und den Auswirkungen auf weitere Stakeholder. Dieser Artikel befasst sich eingehend mit der Wertsch\u00f6pfung innerhalb <a href=\"https:\/\/online.york.ac.uk\/what-is-a-business-strategy\/\">Gesch\u00e4ftsstrategie<\/a>und untersucht, wie Unternehmen diesen wichtigen Prozess steuern und nutzen k\u00f6nnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Einf\u00fchrung in Wertsch\u00f6pfung und Gesch\u00e4ftsstrategie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Im Kern geht es bei der Strategie im Gesch\u00e4ftsleben darum, die Zukunft vorauszusehen und sie so zu planen, dass der gr\u00f6\u00dftm\u00f6gliche Wert geschaffen wird. Dies beinhaltet eine dynamische Kombination von Ma\u00dfnahmen, die darauf abzielen, den Kundennutzen zu steigern, ein anregendes und lohnendes Umfeld f\u00fcr die Mitarbeiter zu schaffen und eine nachhaltige Gewinnspanne f\u00fcr das Unternehmen sicherzustellen. Die Wertsch\u00f6pfung ist der Dreh- und Angelpunkt einer erfolgreichen Gesch\u00e4ftsstrategie und bestimmt ihre F\u00e4higkeit, sich auf dem Wettbewerbsmarkt abzuheben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zahlungsbereitschaft vs. Verkaufsbereitschaft verstehen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Das Konzept der Wertsch\u00f6pfung basiert auf zwei entscheidenden Faktoren: der Zahlungsbereitschaft der Kunden und der Bereitschaft der Mitarbeiter, ihre Arbeitskraft zu verkaufen. Die Zahlungsbereitschaft spiegelt den H\u00f6chstbetrag wider, den Kunden bereit sind, f\u00fcr ein Produkt oder eine Dienstleistung auszugeben, und zeigt damit den wahrgenommenen Wert. Die Verkaufsbereitschaft hingegen stellt den Mindestbetrag dar, den Mitarbeiter als Verg\u00fctung f\u00fcr ihre Arbeit akzeptieren. Die Diskrepanz zwischen diesen Werten und dem tats\u00e4chlichen Preis oder der Verg\u00fctung zeigt den geschaffenen Wert, der auf Kunden, Mitarbeiter und das Unternehmen verteilt wird. Die Verbesserung der Produkt- oder Dienstleistungsqualit\u00e4t, die Einf\u00fchrung erg\u00e4nzender Angebote und die Nutzung von Netzwerkeffekten k\u00f6nnen die Zahlungsbereitschaft eines Kunden deutlich erh\u00f6hen. Gleichzeitig kann die Steigerung der Attraktivit\u00e4t von Arbeitspl\u00e4tzen oder das Anbieten h\u00f6herer L\u00f6hne die Verkaufsbereitschaft senken und so zus\u00e4tzlichen Wert f\u00fcr das Unternehmen schaffen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategische Ans\u00e4tze zur Wertsteigerung f\u00fcr Stakeholder<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um den Wert f\u00fcr die Stakeholder zu steigern, m\u00fcssen sich Unternehmen auf strategische Initiativen konzentrieren, die die Qualit\u00e4t ihrer Angebote verbessern und ihr Arbeitsumfeld attraktiver machen. Dies kann Investitionen in die Produktentwicklung, die Verbesserung des Kundendienstes und Mitarbeiterschulungsprogramme beinhalten. Schaffung einer Kultur, die <a href=\"https:\/\/www.forbes.com\/sites\/paycom\/2017\/03\/09\/are-employee-engagement-and-employee-motivation-the-same-thing\/?sh=1b04a3f32933\">motiviert und engagiert Mitarbeiter<\/a> k\u00f6nnen auch innovative Ideen entstehen, die die Wertsch\u00f6pfung weiter steigern.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fallstudie: Die strategische Transformation von Best Buy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ein leuchtendes Beispiel f\u00fcr eine strategische Transformation, die von Wertsch\u00f6pfung getrieben wird, ist Best Buy. Angesichts der starken Online-Konkurrenz erfand Best Buy sein Gesch\u00e4ftsmodell neu, um die Zahlungsbereitschaft der Kunden zu erh\u00f6hen und die Betriebskosten zu senken. Durch die Optimierung der Ladengestaltung, die Verbesserung der Produktkenntnisse der Mitarbeiter und die Implementierung von Store-in-Store-Erlebnissen mit f\u00fchrenden Technologieanbietern schuf Best Buy eine attraktivere Einkaufsumgebung. Diese strategische Wende verbesserte das Kundenerlebnis und steigerte die Rentabilit\u00e4t und das Engagement der Mitarbeiter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Praktische Schritte f\u00fcr Unternehmen zur Steigerung der Wertsch\u00f6pfung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unternehmen, die ihre Wertsch\u00f6pfung st\u00e4rken m\u00f6chten, k\u00f6nnen mehrere praktische Schritte unternehmen. Erstens ist es entscheidend, den Kundenstamm zu verstehen und kontinuierlich Innovationen auf der Grundlage ihrer Bed\u00fcrfnisse zu entwickeln. Zweitens ist es wichtig, in die Mitarbeiter zu investieren, sowohl durch berufliche Entwicklung als auch <a href=\"https:\/\/www.vu.edu.au\/about-vu\/news-events\/study-space\/how-to-create-a-positive-work-environment\">Schaffung einer positiven Arbeitskultur<\/a> kann die Fluktuation reduzieren und die Produktivit\u00e4t steigern. Drittens kann der Einsatz von Technologie zur Verbesserung der Betriebseffizienz und der Kundenbindung den Wert steigern. Und schlie\u00dflich kann die Einf\u00fchrung einer Kultur der kontinuierlichen Verbesserung und die Offenheit f\u00fcr strategische \u00c4nderungen auf der Grundlage von Marktfeedback langfristiges Wachstum und Wertsch\u00f6pfung aufrechterhalten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zusammenfassend l\u00e4sst sich sagen, dass der strategische Fokus auf die Wertsch\u00f6pfung f\u00fcr Unternehmen, die im aktuellen Wettbewerbsumfeld auf Best\u00e4ndigkeit und Erfolg abzielen, unverzichtbar ist. Durch das Verstehen und Umsetzen von Strategien, die auf die Wertsteigerung f\u00fcr Kunden, Mitarbeiter und andere Interessengruppen ausgerichtet sind, k\u00f6nnen Unternehmen ihre anhaltende Relevanz und Rentabilit\u00e4t sicherstellen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQs<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Was ist Wertsch\u00f6pfung in der Gesch\u00e4ftsstrategie?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Wertsch\u00f6pfung bezeichnet in der Gesch\u00e4ftsstrategie den Prozess der Wertsteigerung eines Unternehmens durch die Erh\u00f6hung des Nutzens f\u00fcr Kunden, Mitarbeiter und andere Interessengruppen. Dies umfasst eine Reihe strategischer Ma\u00dfnahmen, die darauf abzielen, hervorragende Produkte und Dienstleistungen zu liefern, ein ansprechendes und lohnendes Arbeitsumfeld zu schaffen und eine nachhaltige Rentabilit\u00e4t sicherzustellen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Welchen Einfluss haben Zahlungsbereitschaft und Verkaufsbereitschaft auf die Wertsch\u00f6pfung?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Die Zahlungsbereitschaft ist der H\u00f6chstbetrag, den Kunden f\u00fcr ein Produkt oder eine Dienstleistung ausgeben m\u00f6chten, und gibt damit den wahrgenommenen Wert an. Die Verkaufsbereitschaft ist die Mindestverg\u00fctung, die Mitarbeiter f\u00fcr ihre Arbeit akzeptieren. Die L\u00fccke zwischen diesen Werten und den tats\u00e4chlichen Preisen oder L\u00f6hnen stellt den geschaffenen Wert dar, der auf Kunden, Mitarbeiter und das Unternehmen verteilt wird. Durch die Verbesserung der Produktqualit\u00e4t und die Schaffung attraktiver Arbeitsbedingungen kann dieser Wert gesteigert werden.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Welche strategischen Ans\u00e4tze k\u00f6nnen Unternehmen nutzen, um den Wert f\u00fcr die Stakeholder zu steigern?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Unternehmen k\u00f6nnen den Wert f\u00fcr ihre Stakeholder steigern, indem sie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In die Produktentwicklung und Verbesserung des Kundendienstes investieren.<\/li>\n\n\n\n<li>Bieten Sie Schulungsprogramme f\u00fcr Mitarbeiter an und schaffen Sie eine positive Arbeitskultur.<\/li>\n\n\n\n<li>Nutzung von Technologie zur Verbesserung der Betriebseffizienz und der Kundenbindung.<\/li>\n\n\n\n<li>Kontinuierliche Innovationen auf der Grundlage von Kundenfeedback und Markttrends.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">K\u00f6nnen Sie ein Beispiel f\u00fcr ein Unternehmen nennen, das durch strategische Transformation erfolgreich Werte geschaffen hat?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ein bemerkenswertes Beispiel ist Best Buy. Angesichts der starken Online-Konkurrenz hat Best Buy sein Gesch\u00e4ftsmodell umgestaltet, indem es die Ladengestaltung optimierte, das Produktwissen der Mitarbeiter verbesserte und Store-in-Store-Erlebnisse mit f\u00fchrenden Technologieanbietern implementierte. Diese Initiativen erh\u00f6hten die Zahlungsbereitschaft der Kunden, senkten die Betriebskosten und steigerten das Engagement der Mitarbeiter und die Rentabilit\u00e4t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Welche praktischen Schritte k\u00f6nnen Unternehmen unternehmen, um die Wertsch\u00f6pfung zu steigern?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Um die Wertsch\u00f6pfung zu steigern, k\u00f6nnen Unternehmen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Verstehen Sie Ihren Kundenstamm und entwickeln Sie Innovationen auf der Grundlage ihrer Bed\u00fcrfnisse.<\/li>\n\n\n\n<li>Investieren Sie in die Mitarbeiterentwicklung und schaffen Sie eine positive Arbeitskultur.<\/li>\n\n\n\n<li>Nutzen Sie Technologie, um die betriebliche Effizienz und das Kundenengagement zu verbessern.<\/li>\n\n\n\n<li>Setzen Sie auf kontinuierliche Verbesserungen und passen Sie sich an Marktfeedback an, um nachhaltiges Wachstum und Relevanz zu erzielen.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:15px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"has-text-align-left mb-0 pb-0 wp-block-post-author has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-150x150.png\" width=\"96\" height=\"96\" srcset=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-300x300.png 2x\" alt=\"Dirk Schmellenkamp\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Autorenname:<\/p><p class=\"wp-block-post-author__name\">Dirk Schmellenkamp<\/p><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">CEO des OKR Instituts<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">\u00c4hnliche Kurse<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-1a5afb\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/de\/courses\/okr-leadership-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/08\/okr-leader.png\" alt=\"OKR Leadership Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/de\/courses\/okr-leadership-course\/\">OKR-Leadership-Kurs<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/de\/courses\/okr-practitioner-course\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/practitioner-course.png\" alt=\"OKR Practitioner Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/de\/courses\/okr-practitioner-course\/\">OKR-Practitioner-Kurs<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-in\"><a href=\"https:\/\/okrinstitute.org\/de\/courses\/okr-foundation\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2016\/12\/okr-foundation.webp\" alt=\"OKR Foundation Course\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/de\/courses\/okr-foundation\/\">OKR-Grundlagenkurs<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<p class=\"recent-post wp-block-paragraph\">k\u00fcrzliche Posts<\/p>\n\n\n<div class=\"wp-block-qubely-postgrid qubely-block-b4b884\"><div class=\"qubely-postgrid-wrapper  qubely-postgrid-layout-1\" ><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/de\/ignite-okr-success-with-the-extraordinary-power-of-purpose-in-2023\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/12\/courage-man-jump-through-gap-hill-business-concept-idea-1024x684.jpg\" alt=\"Ignite OKR success with the Extraordinary Power of Purpose In 2023\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/de\/ignite-okr-success-with-the-extraordinary-power-of-purpose-in-2023\/\">Entfachen Sie den OKR-Erfolg mit der au\u00dfergew\u00f6hnlichen Zielstrebigkeit im Jahr 2023<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/de\/okrs-and-self-development-5-actionable-cliches-that-will-take-you-to-the-mountaintop\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/06\/Latest-article-1024x683.jpg\" alt=\"OKRs and self-development: 5 &#8216;actionable cliches&#8217; that will take you to the mountaintop\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/de\/okrs-and-self-development-5-actionable-cliches-that-will-take-you-to-the-mountaintop\/\">OKRs und Selbstentwicklung: 5 \u201eumsetzbare Klischees\u201c, die Sie auf den Gipfel bringen<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/de\/why-esg-implementations-are-highly-impactful-on-company-performance-an-interview-with-susanne-horber\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/04\/Blog-85-6.png\" alt=\"why esg implementations are highly impactful on company performance: An interview with Susanne horber\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/de\/why-esg-implementations-are-highly-impactful-on-company-performance-an-interview-with-susanne-horber\/\">Warum ESG-Umsetzungen gro\u00dfe Auswirkungen auf die Unternehmensleistung haben: Ein Interview mit Susanne Horber<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/de\/writing-great-key-results-that-lead-to-excellent-outcomes\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2023\/07\/Key-results-jpeg-1-1024x1024.jpg\" alt=\"Writing Great Key results that lead to excellent outcomes\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/de\/writing-great-key-results-that-lead-to-excellent-outcomes\/\">Schreiben gro\u00dfartiger Schl\u00fcsselergebnisse, die zu hervorragenden Ergebnissen f\u00fchren<\/a><\/h6><\/div><\/div><\/div><div class=\"qubely-postgrid qubely-post-list-view qubely-postgrid-style-2\"><div class=\"qubely-post-list-wrapper qubely-post-list-center\"><div class=\"qubely-post-list-img qubely-post-img qubely-post-img-zoom-out\"><a href=\"https:\/\/okrinstitute.org\/de\/7-warning-signs-your-teams-are-operating-in-dangerous-silos\/\"><img decoding=\"async\" class=\"qubely-post-image\" src=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2025\/05\/Brown-Green-Modern-Started-My-Blog-YouTube-Thumbnail-40ds-1024x576.png\" alt=\"7 Warning Signs Your Teams Are Operating In Dangerous Silos\"\/><\/a><\/div><div class=\"qubely-post-list-content\"><h6 class=\"qubely-postgrid-title\"><a href=\"https:\/\/okrinstitute.org\/de\/7-warning-signs-your-teams-are-operating-in-dangerous-silos\/\">7 Warnsignale, dass Ihre Teams in gef\u00e4hrlichen Silos arbeiten<\/a><\/h6><\/div><\/div><\/div><\/div><\/div>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"recent-post wp-block-paragraph\">Stichworte<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR-Coaching<\/p>\n\n\n\n<p class=\"tag-post wp-block-paragraph\">#OKR Trainer<\/p>\n\n\n\n<div class=\"wp-block-uagb-wp-search uagb-wp-search__outer-wrap uagb-block-e757e23a uagb-layout-input-button\"><form class=\"uagb-search-wrapper\" role=\"search\" action=\"https:\/\/okrinstitute.org\/de\/\" method=\"get\" data-trp-original-action=\"https:\/\/okrinstitute.org\"><div class=\"uagb-search-form__container\" role=\"tablist\"><input placeholder=\"Suche\" class=\"uagb-search-form__input\" type=\"search\" name=\"s\" title=\"Suche\"\/><button class=\"uagb-search-submit\" type=\"submit\"><span class=\"uagb-wp-search-button-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M500.3 443.7l-119.7-119.7c27.22-40.41 40.65-90.9 33.46-144.7C401.8 87.79 326.8 13.32 235.2 1.723C99.01-15.51-15.51 99.01 1.724 235.2c11.6 91.64 86.08 166.7 177.6 178.9c53.8 7.189 104.3-6.236 144.7-33.46l119.7 119.7c15.62 15.62 40.95 15.62 56.57 0C515.9 484.7 515.9 459.3 500.3 443.7zM79.1 208c0-70.58 57.42-128 128-128s128 57.42 128 128c0 70.58-57.42 128-128 128S79.1 278.6 79.1 208z\"><\/path><\/svg><\/span><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"de\"\/><\/form><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":48627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[89,22,95,21,97,96],"class_list":["post-48608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-framework","tag-key-result","tag-leading","tag-objective","tag-progressive","tag-success-measurement"],"qubely_featured_image_url":{"full":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"portraits":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-540x320.png",540,320,true],"thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-150x150.png",150,150,true],"medium":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-300x200.png",300,200,true],"medium_large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-768x512.png",768,512,true],"large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"1536x1536":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"2048x2048":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"trp-custom-language-flag":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-18x12.png",18,12,true],"qubely_landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"qubely_portrait":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-540x320.png",540,320,true],"qubely_thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-140x100.png",140,100,true]},"qubely_author":{"display_name":"Dirk Schmellenkamp","author_link":"https:\/\/okrinstitute.org\/de\/author\/dirk\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/okrinstitute.org\/de\/category\/general\/\" rel=\"category tag\">General<\/a>","qubely_excerpt":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Value Creation in Business Strategy<\/title>\n<meta name=\"description\" content=\"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okrinstitute.org\/de\/value-creation-in-business-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value Creation in Business Strategy\" \/>\n<meta property=\"og:description\" content=\"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okrinstitute.org\/de\/value-creation-in-business-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"OKRI - Effective OKR Certification Courses\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T06:40:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-20T04:06:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png\" \/>\n\t<meta property=\"og:image:width\" content=\"977\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dirk Schmellenkamp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dirk Schmellenkamp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/\"},\"author\":{\"name\":\"Dirk Schmellenkamp\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#\\\/schema\\\/person\\\/eb83fcfbc7ef60e0381540b045f65165\"},\"headline\":\"Value Creation in Business Strategy\",\"datePublished\":\"2024-03-11T06:40:26+00:00\",\"dateModified\":\"2024-05-20T04:06:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/\"},\"wordCount\":899,\"publisher\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Blog-83.png\",\"keywords\":[\"framework\",\"key result\",\"leading\",\"objective\",\"progressive\",\"success measurement\"],\"articleSection\":[\"General\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/\",\"name\":\"Value Creation in Business Strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Blog-83.png\",\"datePublished\":\"2024-03-11T06:40:26+00:00\",\"dateModified\":\"2024-05-20T04:06:06+00:00\",\"description\":\"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Blog-83.png\",\"contentUrl\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Blog-83.png\",\"width\":977,\"height\":651},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/value-creation-in-business-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/okrinstitute.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Value Creation in Business Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#website\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/\",\"name\":\"OKRI - Effective OKR Certification Courses\",\"description\":\"Become a certified OKR Expert in drafting strong OKRs\",\"publisher\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/okrinstitute.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#organization\",\"name\":\"OKR Institute\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/icon-medium.png\",\"contentUrl\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/icon-medium.png\",\"width\":501,\"height\":501,\"caption\":\"OKR Institute\"},\"image\":{\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/#\\\/schema\\\/person\\\/eb83fcfbc7ef60e0381540b045f65165\",\"name\":\"Dirk Schmellenkamp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/dirkS1-min-150x150.png\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/dirkS1-min-150x150.png\",\"contentUrl\":\"https:\\\/\\\/okrinstitute.org\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/dirkS1-min-150x150.png\",\"caption\":\"Dirk Schmellenkamp\"},\"description\":\"Certified OKR Coach, Certified Solution Focused Coach\",\"url\":\"https:\\\/\\\/okrinstitute.org\\\/de\\\/author\\\/dirk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wertsch\u00f6pfung in der Gesch\u00e4ftsstrategie","description":"Erkunden Sie die Kernkonzepte der Wertsch\u00f6pfung in der Gesch\u00e4ftsstrategie, einschlie\u00dflich Fallstudien wie Best Buy, und erfahren Sie, wie Unternehmen den Wert f\u00fcr Kunden, Mitarbeiter und Stakeholder steigern k\u00f6nnen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okrinstitute.org\/de\/value-creation-in-business-strategy\/","og_locale":"de_DE","og_type":"article","og_title":"Value Creation in Business Strategy","og_description":"Explore the core concepts of value creation in business strategy, including case studies like Best Buy and how companies can increase value for customers, employees, and stakeholders.","og_url":"https:\/\/okrinstitute.org\/de\/value-creation-in-business-strategy\/","og_site_name":"OKRI - Effective OKR Certification Courses","article_published_time":"2024-03-11T06:40:26+00:00","article_modified_time":"2024-05-20T04:06:06+00:00","og_image":[{"width":977,"height":651,"url":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png","type":"image\/png"}],"author":"Dirk Schmellenkamp","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Dirk Schmellenkamp","Gesch\u00e4tzte Lesezeit":"5\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#article","isPartOf":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/"},"author":{"name":"Dirk Schmellenkamp","@id":"https:\/\/okrinstitute.org\/#\/schema\/person\/eb83fcfbc7ef60e0381540b045f65165"},"headline":"Value Creation in Business Strategy","datePublished":"2024-03-11T06:40:26+00:00","dateModified":"2024-05-20T04:06:06+00:00","mainEntityOfPage":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/"},"wordCount":899,"publisher":{"@id":"https:\/\/okrinstitute.org\/#organization"},"image":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png","keywords":["framework","key result","leading","objective","progressive","success measurement"],"articleSection":["General"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/","url":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/","name":"Wertsch\u00f6pfung in der Gesch\u00e4ftsstrategie","isPartOf":{"@id":"https:\/\/okrinstitute.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#primaryimage"},"image":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png","datePublished":"2024-03-11T06:40:26+00:00","dateModified":"2024-05-20T04:06:06+00:00","description":"Erkunden Sie die Kernkonzepte der Wertsch\u00f6pfung in der Gesch\u00e4ftsstrategie, einschlie\u00dflich Fallstudien wie Best Buy, und erfahren Sie, wie Unternehmen den Wert f\u00fcr Kunden, Mitarbeiter und Stakeholder steigern k\u00f6nnen.","breadcrumb":{"@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#primaryimage","url":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png","contentUrl":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png","width":977,"height":651},{"@type":"BreadcrumbList","@id":"https:\/\/okrinstitute.org\/value-creation-in-business-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okrinstitute.org\/"},{"@type":"ListItem","position":2,"name":"Value Creation in Business Strategy"}]},{"@type":"WebSite","@id":"https:\/\/okrinstitute.org\/#website","url":"https:\/\/okrinstitute.org\/","name":"OKRI \u2013 Effektive OKR-Zertifizierungskurse","description":"Werden Sie ein zertifizierter OKR-Experte f\u00fcr die Erstellung starker OKRs","publisher":{"@id":"https:\/\/okrinstitute.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okrinstitute.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/okrinstitute.org\/#organization","name":"OKR-Institut","url":"https:\/\/okrinstitute.org\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/okrinstitute.org\/#\/schema\/logo\/image\/","url":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/icon-medium.png","contentUrl":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/01\/icon-medium.png","width":501,"height":501,"caption":"OKR Institute"},"image":{"@id":"https:\/\/okrinstitute.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/okrinstitute.org\/#\/schema\/person\/eb83fcfbc7ef60e0381540b045f65165","name":"Dirk Schmellenkamp","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-150x150.png","url":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-150x150.png","contentUrl":"https:\/\/okrinstitute.org\/wp-content\/uploads\/2022\/03\/dirkS1-min-150x150.png","caption":"Dirk Schmellenkamp"},"description":"Zertifizierter OKR-Coach, zertifizierter l\u00f6sungsorientierter Coach","url":"https:\/\/okrinstitute.org\/de\/author\/dirk\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-150x150.png",150,150,true],"medium":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-300x200.png",300,200,true],"medium_large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-768x512.png",768,512,true],"large":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"1536x1536":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"2048x2048":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"trp-custom-language-flag":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-18x12.png",18,12,true],"qubely_landscape":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83.png",977,651,false],"qubely_portrait":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-540x320.png",540,320,true],"qubely_thumbnail":["https:\/\/okrinstitute.org\/wp-content\/uploads\/2024\/03\/Blog-83-140x100.png",140,100,true]},"uagb_author_info":{"display_name":"Dirk Schmellenkamp","author_link":"https:\/\/okrinstitute.org\/de\/author\/dirk\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/posts\/48608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/comments?post=48608"}],"version-history":[{"count":7,"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/posts\/48608\/revisions"}],"predecessor-version":[{"id":49512,"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/posts\/48608\/revisions\/49512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/media\/48627"}],"wp:attachment":[{"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/media?parent=48608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/categories?post=48608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okrinstitute.org\/de\/wp-json\/wp\/v2\/tags?post=48608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}